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Entrepreneurs

You Should Have A Plan A, B, C, And Even D- Business Growth Tips From Tranquil Store Founder, Alec Delayno Martin

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If you have been on the look-out for handy and practical tips that can help you run your business better, Alec Delayno Martin has a word or two for you. 

Delayno has started and successfully scaled multiple businesses across the fashion, entertainment, real estate, and finance industries. 

In June 2020, he created Tranquil Store, a US-based CBD company with a range of premium and quality products, from CBD Gummies to Vegan Granola bars.

Here is a quick run-down of his top tips for growing and running a business.

Have A Winning team

To successfully grow your business, you must have an unwavering commitment to excellence. Invest in developing services and products that are in high demand, and complement that with recruiting a winning team. The set-up of your team can make or break your business.  

Alec Delayno Martin speaks of his team at Tranquil Store below;

“My team works around the clock to come up with new products to release to the world. We also put dedicated time and effort into coming up with solutions for anyone in need. 

Our success depends on making consumers happy. Once consumers are giving us positive feedback, we see that we are climbing up the ladder.”

Don’t be afraid to be different

Many leaders come into a new industry, armed with innovative solutions for deep and pressing problems. However, they allow fear of being seen as too different or radical to stop them from chasing their bold ideas. 

When Alec Delayno Martin decided to launch Tranquil Store, he noticed that many CBD companies did not have diversity in their product lines. There was a limited variety of products available in the market.

Hence, he decided to make Tranquil Store a one-stop-shop where everybody could find a product that would suit their lifestyle.

Tranquil Store offers a wide variety of products including, CBD Gummies, Vegan Granola bars, premium quality flower, several different Tincture flavors, soft gels, and Lollipops.

“Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us. We have something for everybody ”, the founder says.

Plan to Succeed

Entrepreneurship, in this age, has become synonymous with a public show of wealth and figures. Many people who desire this lifestyle descend into a panicked rush to launch a business as soon as possible. Then, they discover the sweaty and hard part of running a business that is rarely talked about or displayed; the failures and endless trials.

“Come up with a plan,” Delayno advises. “ You should have a plan A, B, C, and even D. Don’t rush into getting off the ground but don’t delay either. Try to execute your goals as much as possible. Do not be afraid to reach out for a helping hand.”

Content Creators

Aron Cohen On How He Started LakersAllDayEveryday And Turned It Into A Career

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Aron Cohen Lakers All Day Everyday

Aron Cohen is the man behind the famous “Lakers All Day Everyday” Instagram account that has amassed over 200k followers and is followed by NBA players like Anthony Davis, Quin Cook, etc. Aron and I talked about how he originally became a Lakers fan (being a huge Lakers fan myself) and what made him start LADE. Here is the conversation we had!

Q1. Who is Aron Cohen in real life?

Aron- I’m a 21-year-old from Los Angeles just doing what I love and calling it work. When I was 13, I created @LakersAllDayEveryday on Instagram. 7 years later, it has gone from a hobby to a full-on career. Instagram has become my workplace and it’s led to me some great work opportunities with companies like Adidas, Bleacher Report, ESPN, and some others. 

Q2. How did you grow to become a Lakers fan?

Aron- Kobe Bryant. He is the reason I’m a Laker fan and the reason why I started LakersAllDayEveryday. He gave me so much joy every single time he played and he made me fall in love with the sport of basketball. But more importantly, he taught me how to approach LIFE. His Mamba Mentality is the reason why I’ve been able to do what I’ve done at a young age. He taught me to keep my head down and just work my tail off.

I always used to say, if Kobe got traded or signed with another team, I would instantly become a fan of that team. My love for Kobe was always stronger than my love for the Lakers and it still is. 

Q3. Why did you decide to start “Lakers All Day Everyday“?

Aron- I started LADE when I was 13 years old and created it because I wanted to share my passion with other Laker fans from around the world. I was so obsessed with the Lakers and thought it would be a good idea to create a place for Laker fans to unite and share their opinions. Fast forward to today and we have grown to over 230K followers! It’s an amazing community that I’m glad to be a part of. 

Q4. What were your key takeaways from working at ESPN, BleacherrReport, Adidas?

Aron- One of the most important things I’ve learned is that networking never stops. You should always look to expand your network. Often times, once people land a job or internship, they think that they don’t need to network anymore and that is a huge mistake.

Once I got to each of these jobs, I knew that I was surrounded by the best of the best. I made sure to meet individually with each of my co-workers to hear about how they got to where they were and if they had any advice for me. 

Being able to have these experiences taught me that if you really want something, you can work hard and eventually get it. Nothing was ever given to me. It’s easier said than done but it’s very true.

Q5. You have created countless pieces of content for social media, what would you say to someone who wants to start creating content in 2020?

Aron- My biggest piece of advice is to focus on bettering your content. Nowadays everyone just gets caught up with their follower count and they forget the most important key to growing: their actual content. If you don’t have good content, why would people follow your page? You need to put yourself in their shoes and give people a reason to follow you. Study accounts that are doing similar things to what you are trying to do and see what works for them. As you grow, you see what does well and what doesn’t with your specific audience. If you stay consistent and continue to make better content you will see the followers roll in. Guaranteed. 

Q6. Is there something you would like to say to our readers?

Aron- If you’re passionate about starting something, I encourage you to go for it! Stay dedicated, work on it every day, and be patient. Again, it’s all easier said than done but it’s a proven formula for success. 

Q7. Is there something you would like to say to Nwsppr?

Aron- Thank you for taking the time to read the article! You can find me on Instagram @AronCohen

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Entrepreneurs

Ivy Sanchez Talks About Starting SANZNYC

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Ivy Sanchez SANZNYC

Ivy Sanchez took the time out to talk about how she started her own clothing line – SANZNYC and shares her experience in the reselling, digital media space!

1. Who is Ivy Sanchez in real life?

I’m the owner of SANZ. NYC a clothing line and of IVY MEDIA a digital marketing agency that helps both new and established businesses get started on social media. I was born in the Dominican Republic and moved to the United States at the age of 7. I’m currently 25 years old used to live in New York and now living in New Jersey. I’m a digital creator and entrepreneur who absolutely loves to try new things. The closest people to me would describe me as shy but also outgoing, funny, sweet. I love to meet new friends and knowing their interests, you can find so much knowledge in a simple conversation with someone. One of the main things about me is that I’m always working 24/7! I literally never stop. No matter where I am, my laptop goes with me. My ideal vacation is a nice view, a relaxing environment, no interruptions on my work – and of course, SHOPPING. I’m also very organized. You won’t find me without a to-do list, that’s my best friend right there. I’m an Aquarius and very proud of it, I fit the zodiac sign’s description of loving to innovate and being a quick thinker. Super artistic, I’ll probably beat you at a game of music trivia. A hidden talent of mine is that I can tell what song is playing from 5 seconds of hearing it, more often than not haha. I’m also a really chill person and would rather have a more laid back approach to most things while being completely passionate and hardworking towards what matters. 

2. Why did you decide to start sanznyc?

I wanted to start a clothing line since I was 17 years old when I had found a brand named Friend n Foe. They’re a clothing brand originally from London and I completely fell in love with their simplistic designs. I’m in love with minimalistic design and that’s what I try to show in my clothing and my personal style. I like to make designs that look pleasing to the eye. At that age, I was learning a lot about photoshop and design and I thought, man I could definitely do this. I ran up the numbers on potential profits and that convinced me. I started off originally with a brand named AIRPLANE//MODE NYC that became very popular within the eSports community. I wanted something a little more simple and a brand that had the potential to be larger – a company that would change as I changed and one night I came up with the name SANZ. NYC which is a play on my last name and I ran with it.

Ivy Sanchez SANZNYC

3. What problems did you face when you were creating your clothing line?

One of the usual problems that I’ve always faced when creating a clothing line is deciding the launching process. I had such a hard time the first time around, deciding when, how, the amount of drops I would do, etc., with SANZ. I decided to release the stress of the process and just go all out without overthinking. It ended up being a complete success. Again, I’m very organized so I designed a few pieces, around 3 logo designs overall, and threw them out as my first collection. Another problem was the marketing, with my first brand I did not understand how I was going to get the word out. I watched a bunch of Gary Vaynerchuk videos and my mind opened up to many possibilities that worked quite well for me.

4. What advice would you give to someone who wants to start their clothing line?

Start it off as a side hustle, DON’T STRESS IT. It’s supposed to be fun! You can start with as much as $500 only, go below that price even. Write out all costs and gains, and the difference of that as your profit. I would say make a few designs, I recommend the website canva.com. Show them to your friends on Instagram, run a poll, see what they like better! The most important advice would be to make sure they understand that marketing is a big part of it, write out all the ways in which you can market the brand, it will look different for a lot of people. One of the things that worked for me was building up my Instagram following first, connecting with my audience, and building myself up as a brand before I threw out any projects. Now any project that I do, I know that I’ve got a pretty good handful of people backing me up and supporting me. You get to make new friends, connections that can help you in the future. Bring value to your audience and the best way to do that is to always connect, seek their opinions, and give them what they need.

5. You have had experience in the reselling business & the digital media space, what would you say are a few qualities one needs to have to succeed in that niche?

I think a lot of what has to do with business and working with customers has to be, knowing your reason ‘why’ you’re doing it. I hate it when people say that but your ‘why’ has to be what motivates you and it can always change over time. You have to be motivated. When it comes to dealing with customers, remember that you’re there to bring them value – it will make you feel confident in your business when you realize that you’re helping others and you’re important to them.

6. Is there something you’d like to say to our readers?

Ivy Sanchez- There are obstacles that might happen in any work you do and setbacks, and sometimes it can be enough to stop you in your tracks. Try to be patient when that happens, take a step back and continue on a little more. “Don’t do nothing unless your heart’s in it.” I never do anything unless I’m excited to try it out and see what comes of it. But also, don’t be afraid to change your mind. There’s strength in knowing when to quit and knowing when something doesn’t feel right to you. My best strategy for finding out what I love was writing out all projects that I’ve always wanted to try and trying each one out fully for 6 months. I also love the idea of 80% of the results coming from 20% of the work. I only keep the projects that I’m happy with and that gives me the most results in terms of profit. You want to work SMART and HARD at what gives you a great return on investment. Keep it pushing and always find time to enjoy life and be thankful. It works wonders for your success. 

7. Is there something you’d like to say to Nwsppr

Ivy Sanchez- Thank you so much for having me. I am insanely flattered with your consideration. The website and the concept is perfect and absolutely filled with so many talented people and tons of great advice to learn from. This is gonna be amazing! Wishing you all the best and let’s keep in contact.

ALSO READ: DUSTIN LEE TALKS ABOUT WORKING WITH GARY VAYNERCHUK

FOLLOW IVY SANCHEZ ON INSTAGRAM!

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Entrepreneurs

Dustin Lee Talks About Working With Gary Vaynerchuk

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dustin lee

Dustin Lee is a videographer and content creator working for GaryVee and Team GaryVee. He has worked on various social projects and created the Instagram account @costanzagrams. He has also been the subject of admiration from countless GaryVee fans including me! He was kind enough to take some time out and do this interview!

1. Who is Dustin Lee in real life?

I’m a 35-year-old BMX enthusiast, Muay Thai enthusiast, car enthusiast, and huge Seinfeld fan.

2. How did you land your job at VaynerMedia?

I applied like a regular Joe Schmo, got rejected, then luckily got a callback 6 months after I applied asking if I was still interested.  My only leverage was that I built a fairly large Instagram account show casing that I understood Instagram (@costanzagrams)

3. What has your experience been like working for Gary Vaynerchuk?

Everyday is something new, we’re always adapting, speed speed speed, and learning new things that I didn’t go to school for.

4. What are your views on the current outlook of trading cards?

It’s very interesting and fluctuates all the time.  Its really like an unregulated stock market

5. You’ve been biking for a while, what is something that biking taught you?

 I learned a lot of the tricks I do are very mentally challenging and really “in my head”.  And also learned to work smarter, not winging it.

6. Is there something you’d like to say to our readers?

Work hard, but do your best to be patient.  I understand it’s easier said than done. But it’s the only practical advice that can actually lead somewhere. Have faith and keep going.

ALSO READ: CJ BOLING ON HOW GARY VAYNERCHUK CHANGED HIS LIFE

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