If you have been on the look-out for handy and practical tips that can help you run your business better, Alec Delayno Martin has a word or two for you.
Delayno has started and successfully scaled multiple businesses across the fashion, entertainment, real estate, and finance industries.
In June 2020, he created Tranquil Store, a US-based CBD company with a range of premium and quality products, from CBD Gummies to Vegan Granola bars.
Here is a quick run-down of his top tips for growing and running a business.
Have A Winning team
To successfully grow your business, you must have an unwavering commitment to excellence. Invest in developing services and products that are in high demand, and complement that with recruiting a winning team. The set-up of your team can make or break your business.
Alec Delayno Martin speaks of his team at Tranquil Store below;
“My team works around the clock to come up with new products to release to the world. We also put dedicated time and effort into coming up with solutions for anyone in need.
Our success depends on making consumers happy. Once consumers are giving us positive feedback, we see that we are climbing up the ladder.”
Don’t be afraid to be different
Many leaders come into a new industry, armed with innovative solutions for deep and pressing problems. However, they allow fear of being seen as too different or radical to stop them from chasing their bold ideas.
When Alec Delayno Martin decided to launch Tranquil Store, he noticed that many CBD companies did not have diversity in their product lines. There was a limited variety of products available in the market.
Hence, he decided to make Tranquil Store a one-stop-shop where everybody could find a product that would suit their lifestyle.
Tranquil Store offers a wide variety of products including, CBD Gummies, Vegan Granola bars, premium quality flower, several different Tincture flavors, soft gels, and Lollipops.
“Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us. We have something for everybody ”, the founder says.
Plan to Succeed
Entrepreneurship, in this age, has become synonymous with a public show of wealth and figures. Many people who desire this lifestyle descend into a panicked rush to launch a business as soon as possible. Then, they discover the sweaty and hard part of running a business that is rarely talked about or displayed; the failures and endless trials.
“Come up with a plan,” Delayno advises. “ You should have a plan A, B, C, and even D. Don’t rush into getting off the ground but don’t delay either. Try to execute your goals as much as possible. Do not be afraid to reach out for a helping hand.”
Luke Cervino On Why Working With A-List Athletes Helped Him Build His Agency
Today we sat down with Luke Cervino, founder of A1A Media. Luke has networked with some of the biggest A-List athletes in the industry like Ex NBA Champion Kendrick Perkins and how he started out with his career. Have a look at this conversation we had!
1. Who is Luke Cervino in real life?
Luke Cervino is the Founder of A1A Media. A digital/sports marketing agency. I grew up in New Jersey. Lived in South Florida for the past two years. Now back in New Jersey. I grew up playing basketball and football. I went on to play basketball in college at William Paterson University. I have been in the sports marketing industry for 5 years now. I was introduced to Kendrick Perkins through Kevin Garnett. Kendrick and I have been working together for the last 5 years. Kendrick is a client but I consider him family. A brother to me. I am 27 years old. Just turned 27 on September 2nd. Some of my hobbies include playing basketball, exercising, reading, collecting sports cards. I am the Founder of A1A Media. I am Kendrick Perkins Marketing Agent/Business Manager. Kendrick Perkins played 14 years in the NBA. Where he won an NBA Championship in 2008 with the Boston Celtics. For Kendrick, we work together on Endorsement deals, Social media Accounts, Marketing, Business, and Brand Opportunities. At A1A Media we provide services such as Athlete/Influencer Campaigns, creating content, Driving traffic and ad campaigns, Marketing, and PR, and also Social Media/Instagram Growth. My Network is really important and I have a very big and powerful network.
2. Why did you decide to start a1a Media?
I have a vision at a young age to work with professional athletes and celebrities. I knew my very strong network would give me the opportunity to. So providing value has always been important to me to provided to my clients and myself. Marketing and networking is what I am very good at.
3. What are the key factors separating you from other media marketers?
I can get your product/brand into the handles of the best athletes in the world. Create creative content. I can get your product into the best athletes in the world. I provide an outlet for brands/businesses to put their trust into me, we work together on the brand’s vision and then create content with athletes and influencers who fit the brand. Then we market the content and drive sales for the brand. PR services. Having your article rank on google well. Growing your Instagram account organic.
4. What problems did you face during your journey? (Luke Cervino)
Some obstacles managing inbound leads and prioritizing the leads. Organization and creating a pattern and routine system is some advice I love to give. Find the best and most efficient system that works for you and stick to it. Consistent is key. Expanding my business bringing on more clients but still staying efficient in my work.
5. You have worked with A-List athletes like Kendrick Perkins, what would you say is your key takeaway from working with such big names?
Just be yourself. Be consistent. Find your passion and go attack your dreams. “Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions” Tony Robbins. Experience… Try and Try and Try again. Track your success and failures. Research education yourself. Most importantly NETWORK. Network with good people and bring value to the table. Just be yourself. Don’t try to impress anyone or be someone you’re not. Work extremely hard. “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided” Tony Robbins
6. Is there something you’d like to say to our readers?
Check out my website A1A Media
Come connect with me on Linkedin Luke Cervino Linkedin
Check out my Instagram Luke Cervino Instagram
7. Is there something you’d like to say to Nwsppr?
Thank you for the article! Appreciate your time! You guys have something great going on. Keep it up!
Ayush Sabat On Why Hard Work With A Smart Approach Is The Need Of The Hour
Ayush Sabat is an Indian influencer, producer & entrepreneur who started off by doing events during his high school then college and now is doing it on a professional basis. He has produced eight music videos till now with videos having combined views of 2 million on YouTube. He has worked with internationally acclaimed artists Krewella, Nucleya in the electronic music domain also with famous personalities like Suresh Raina, Sonu Sood, Ayushmann Khurana. He has collaborated with MGX Creative, a Los Angeles based creative agency and production company. Check out Ayush here!
1. Who is Ayush Sabat in Real Life?
Not very sure how to go about this but I am a 25-year-old person, who is into multiple things, still seeking the best among those for the future. So you can put me in the categories of producer, influencer & an entrepreneur. Right now it’s something like a jack of all trades and which I feel is fine. Certainly, it’s all about time management and balancing things. Thus, figuring out the best for me. I love helping people because I like doing it.
2. Why did you decide to start your career in the film industry?
Always had a fascination towards live events, music, and movies. In the year 2012, with few friends, I had organized a rock concert in the city, from then there was no looking back. As the years passed on, it was more of doing things professionally. Over the years, I had developed quite a few skills in event management, music videos overall management, direction, marketing, PR, and strategic planning.
3. What problems did you face in your career?
There are hurdles time and again but it’s important to face it and overcome it. I was a sluggish, under-confident person but eventually tried balancing it for betterment. A person faces many difficulties but one must keep hustling and aim for the goals.
4. What was that one moment in your career that gave you a sense of accomplishment?
Last year when I (Ayush Sabat) got the opportunity to be a part of an International music video by Krewella and Nucleya. It was an amazing experience working with such biggies like the Krewella sisters, Karl Daniel Malikyar (MGX Creative founder and creative director for Marshmello). There I found that my skill is worthy of handling a big project
5. What would you say to someone who is just starting out?
What would you say to someone who is just starting out? I feel building good rapport and credibility is a very important investment in yourself, never stop learning new things, hard work with a smart approach is need of the hour for the day. Staying fit, confident, and updated is essential be it for any domain.
6. Which were some of the biggest events you were involved with?
Coming to biggest events its been quite a few. From where it all started (2012), the Rock concert which I had organized in the city is of course one of the highlights. ‘2016’, ‘2017’ my college fest ‘Riviera’, during Kumbh Mela (2019), 150 drone swarm show for a movie where I was involved for permission purpose from the administration, police, DGFT department.
7. Is there something you would like to say to our readers?
I think supporting each other is very important be it a morally, emotionally, or business point of view. What you give comes back. Also, keeping yourself self-motivated, calm, fit, and disciplined is the key. If you are in a position to help someone, then please do it without any motive.
8. Is there something you would like to say to Nwsppr?
AYUSH SABAT- Nwsppr will surely be becoming a big platform in the coming months with diversified content from different fields. I have come across some inspiring stories that they have featured and they are so interesting. Best wishes to them for upcoming projects and looking forward to reading articles in the coming days.
Check Out Ayush Sabat here!
Ershad Kaleebullah On Becoming A Successful Writer
Ershad Kaleebullah, is the Editor-In-Chief at TheMrPhone and has previously written for many publications such as Gadgets360, 91Mobiles etc. Ershad had to navigate his extremely busy schedule and manage time between product launches to have this conversation with me and I’m grateful to him for agreeing to do this! Check out the conversation below!
1. Who is Ershad in real life?
Ershad Kaleebullah:- Unlike many online personas out there, real-life Ershad is exactly the same as his Twitter/Instagram/Facebook/YouTube persona. I’m an extrovert who aims to please everyone and fail at it spectacularly. But, I keep trying. Also, I am pretty clumsy and love karaoke. You should listen to me sing my special Stereo Heart/Petta Rap fusion at a karaoke bar near you. You will never accompany me again. Just kidding, I will entertain you for sure.
2. How did you begin your career as a writer?
Ershad Kaleebullah:- As cliche as it sounds, I actually followed my dream. After preparing for all major Engineering entrances, I decided to pursue Journalism instead. I had a very strong feeling in my heart that I’d be great at it. So, I took the plunge. I studied Bachelor of Mass Media from Mumbai and did my PG Diploma in Journalism from Xavier’s Institute of Communication (XIC). I first started writing seriously when I was 17. I wrote a couple of original Plays for school which led to my professors urging me to pursue my craft of writing and storytelling seriously.
3. What are your key takeaways from managing TheMrPhone as Editor-In-Chief?
Ershad Kaleebullah:- A strong team with the same shared goals goes a long way in achieving them. Also, one important trait – as an individual – for me is discipline. I take discipline very seriously.
4. You have written for websites like 91Mobiles, Gadgets360 etc, what would you say was the one thing that helped you land a position at such publications?
Ershad Kaleebullah:- There is no substitute for hard work. Hit every deadline hard and fast. And, hustle, hustle, hustle.
Thanks for coming to my Ted Talk.
5. What would you say to someone who is just starting out in this field?
Ershad Kaleebullah:- Firstly, copy paste my previous answer here. Secondly, hone your skills. Not just writing, but testing processes as well. Keep upgrading your skills, and reading day in and day out. The learning never stops. Also, work for a big publication first. Trust me, that helps a lot. Also, be humble. Don’t act entitled.
6. Do you think an educational qualification is necessary to succeed in life? (In the Journalism Industry)
Ershad Kaleebullah:- Absolutely, not as far as journalism is concerned. For a good journalist, all you need is a fairly good command over the language you wish to report in and a nose for news.
7. Is there something you would like to say to our readers?
8. Is there something you would like to say to Nwsppr?
Ershad Kaleebullah:- I like the interviews. But, here’s some unsolicited advice which you can choose to ignore. I believe you should request for an on-call interview first. Transcribing free-flowing interviews will reveal how the interviewee was far more candid on a call than on Email. To be honest, you’d have received longer responses from me for each question from me for this interview. Also, in-person/call interviews help keep the conversation more fluid, especially if the interviewer has done adequate background research.