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Creator's Crib

Tarini Shah Talks About How She Leveraged TikTok To Become A Social Media Influencer



I recently had the brilliant opportunity to have a conversation with Tarini Shah. Tarini is a TikToker & Social Media Influencer who stands apart from most of the other creators because of her content! The one thing about her content that I personally like a lot is its true & honest nature. She has over 100k followers and more than 5M likes on TikTok. on the platform. check out the conversatiion we had!

1. Who is Tarini Shah in real life?

I am an upcoming influencer trying my best to bring a change. I am currently located in Mumbai and as a MumbaiKar I am totally addicted to the mouthwatering street food. I have always loved creating content  but just like any other teenager I can be a huge procrastinator. I am a complete extrovert and a social butterfly, connecting with people and learning from their stories is something I love and thus would someday be glad to have my own talk show.

2. Why did you decide to start creating content on TikTok? (Tarini Shah)

Three years ago listening to music and dancing around was a way to escape from my school work and then I came across ‘’ where people were doing exactly that. I loved making videos on but eventually due to school work I left the app until 2019 when I started making tiktoks. I became absolutely obsessed with the app and continued creating content once in a while for fun. I was just creating random content until April 2020 when I put out some videos giving advice to people through my personal experiences and started gaining huge amount of follower soon I realized that I was helping people through the same and that is when I started taking tiktok seriously and created my own hash tag called #advicebyt which has more than 15M views and now I have more that 110k followers and I am so grateful that I have a platform to help people out.

3. Your content is different from most of the other popular forms of content on TikTok. How do you think that helps your brand identity? (Tarini Shah)

I have two sisters who have helped me out with a lot of things and I grew up with a loving family but I know that there are many people who go through their teenage problems alone and it can be very difficult when you don’t know what to do and at this point just to know that you aren’t the only one who is going through this helps. When I started posting advice videos people started talking about how the same things are happening to them and how my videos were helping them. There were many people who used my comment section as a safe space to talk about their problems and people who had gone through the same thing were replying to the comments and helping them out. As for my brand identity on tiktok I just want people to know that no matter what content I might post in the future my comment section will always be a safe space and that whenever they need to talk I am always there

4. What problems did you face during your journey?

Tiktok wasn’t always an acceptable platform to make content on. It was tagged as a ‘cringe’ app and that people didn’t make quality content on the app. I partially agree and disagree with the same. While there is some cringe worthy content on the app there are also many creators making noteworthy content. When I started off on tiktok I had people always teasing me for being on the app and making me feel like I should be ashamed of the same but as I grew I realized that people will always have their opinions on everything that you do but how they affect you is your choice. Sometimes becoming the laughing stock for my friends did affect me and being in the eye of so many people receiving hate was inevitable but I was soon told that I can’t please everyone and that “the ones who love you will always love you and the ones who hate will soon get tired when they realize it doesn’t affect you”

5. What would you say to someone who is just starting out?

For anyone who is starting out create content that makes you happy. Don’t make content for the sole purpose for receiving ‘likes’ or ‘fame’ because all that won’t matter in the long run what truly will matter is whether you were happy and having fun. Another important thing is to be proud of the content you create don’t let anyone else’s opinion have a control over what you do. Keep doing what you are doing and people who love that will follow you and encourage you to keep moving ahead.

6. Is there something you’d like to say to our readers?

If you are reading this you came here to know my story and here’s what I have learnt. Many people on social media will not share the sad parts or about the nights they were crying alone in their bedroom but they are human and they aren’t always perfect no matter how famous they might be thus what I preach is that unless you don’t have something good to say then don’t say anything at all and always spread love because sometimes you don’t know their story, you won’t have any idea about what the other person has gone through.

7. Is there something you’d like to say to Nwsppr?

Thank you so much for this opportunity to share my story and for letting creators share their story through your platform


Creator's Crib




The past decade has seen an immense influence of music in our day to day lives. Music has also been tagged as a universal language as it captures the attention of any audience, no matter how strange the singer or the beat appears to be. It appears that Chris Sarchet Bell is fluent in the language of this activity as he orchestrates it as the brain instrument in capturing the trust and attention of the teenage fan base across the United Kingdom. 

While most event brands in the country invest in over 18s because they are trying to promote a more exclusive environment where clients have more disposable income and unofficially overprice their drinks, Shutdown is dragging its attention towards the attention of the minors.

The brand is as unique as its motivation and Chris Sarchet Bell is redefining what it means to have fun and enjoy the moment in the country. Since the past year where many event establishments were ravished because of the limitation on social excitement, Shutdown is coming out of this hurdle, stronger and better. 

The Journey to the top

As Chris boldly restates concerning how the journey to stardom has been so far amidst the torrent of negativity and bias that his brand has attracted, he states ‘Don’t let anyone tell you it can’t be done and never give up’. After losing his father at a young age, Chris found his pleasures in music and nightlife entertainment. 

He established his brand in his hometown, Burnley, in 2014 where his target of business was the over 18s. After gathering enough experience in his nightlife establishment, Shutdown took a turnover in its interest and started to organize shows for the U18s across the country. Because of the stigma of adult themes that are normally attached to raves, Shutdown had to take innovative steps in redefining its position on entertainment so as to garner the trust and permission of the police and parents in the society alike. 

Now a homegrown name in the country, Shutdown has toured from as high up as Scotland to as far down as Newquay hosting some of the most talked-about events in the area. With the colourful party and foam parties, it has also invited celebrity guests to attract attention. 

Into the spotlight of Shutdown

Shutdown has garnered worldwide fame on social media and their phone lines are buzzing with requests from enthusiastic clients across the country yearning for a taste of the fun and excitement that they bring to any city. Their high demand has earned them the UK’s largest leading U18s brand within the first two years of their establishment. 

Chris had a tough time growing up and he has experienced first-hand the intense competition of the nightlife business. He advises to “take a step back and assess a situation before jumping into it and to also not take on too much at one given time”.

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Creator's Crib

Jon Reyes On Becoming A Successful Scooter Rider & Content Creator





Jon Reyes is a professional scooter rider and content creator living in NYC. Jon has over 300k followers on Instagram & over 350k subscribers on YouTube.

1. Who is Jon Reyes in real life?

1- I’m a Razor Scooter Era Survivor haha. Just a city kid trying to chase my ” 7 year old self ” dreams of being a professional in action sports. Most people know me as “easy’ or in my eyes content with not needing much to be happy.

2. How did you start your Sccooter Riding career?

Born and raised in NYC, when those razor scooters were a “thing” (for a summer) I was hooked on just pushing around and jumping off curbs. Simple fun has always been an addiction for me and this was/is exactly that. I knew I would be riding a scooter for eternity, just never thought of it actually becoming a big sport.

Jon Reyes

3. What problems did you face while you were just starting?

Ah man, I was the only “Scooter Kid” for the longest. In school, in the neighborhood, and at the skate spots. At the time you’re supposed to roll up with a skateboard if you wanted to be “cool”. Years ago the world never understood anything new and different, now creativity is an asset to most successful stories. I was the perfect example of an outcast.

4. What was your inspiration behind “Ride NYC”?

Fun, pure effortless fun. When I started YouTube I was all about getting the right idea, getting the perfect footage. The first RideNYC was led from a conversation with my buddies about just pushing around the city at night, turn on the GoPro, and just post whatever happens.

5. You’ve successfully grown your YouTube channel to 300k+ subscribers, what was your mindset like getting to that point?  YT – JON REYES

My incentive was to document my journey being a professional so I could have something to look back on years from now. YouTube has such an awesome connection with it’s audience, it helped me appreciate everyone who’s supported me over the years and I think that’s what made my channel successful.

6. What are your key takeaways as a professional Scooter Rider/YouTuber?

It’s definitely a blessing to turn something I’m addicted to and love into a career. It’s still a ton of work that will probably never stop, but all that earns me more time to ride off camera, which is why I’m grateful

7. Do you think an educational qualification is necessary to succeed in life?

School is designed to learn a skill that can’t be taught in the real world. It all depends on what you’re trying to do. Most of the successful people I know now grew from self awareness and a creative mindset. Success is happiness, and if you can learn something from school to help you work toward being happy then go for it.

8. Is there something you’d like to say to our readers?

If you have a job or a path in life already, awesome….. but never delete the dreams you had when you were a kid because that is your fuel. Take risks and do everything in your power to be happy. In the end that will tell a better story.

9. Is there something you’d like to say to Nwsppr?

JON REYES – You guys are great, so much energy, and everything is clean. I love how you guys support anybody and anything that contributes to moving forward…and thank you for giving me the opportunity to share my story. This is just the beginning, I’ve got so much more i’ll need to do! 🛴


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Creator's Crib

Managing A Remote Team During The Covid-19 Pandemic: With Entrepreneur Landon Murie




In today’s society, running a successful digital marketing firm can prove a little difficult. With the ongoing pandemic and the devastating state of the economy, most entrepreneurs in the digital marketing industry will definitely find it hard to keep their agencies afloat due to the absence of key staff and team members. A week ago, I got the chance to speak with digital marketing expert Landon Murie. Landon is the founder of Goodjuju, a marketing and SEO agency that helps property management companies gain more online exposure so they can get more clients and grow. 

During the interview, Landon discussed ways by which business can stay afloat during this period with a not so new concept known as Remote working, and successfully manage a team.

The Covid Pandemic has brought to light the importance of remote working, how has your company adjusted to this modern way of completing projects? 

To say the least, my company, Goodjuju is built on the foundation of remote working. So far, I’ve been able to scale my marketing agency, which is situated in the U.S, internationally. All my clients are property managers in America and so far they’ve not had any reason to complain. 

My team is composed of remote workers from around the world and this has helped us adjust quite perfectly to the changes brought about by the pandemic. Our operations were virtually uninterrupted and we’ve continued to run things the same way we did before. 

This is why I always counsel agency founders on the importance of imbibing remote working to their business models. You’ll never know when the next global/economic shift might happen.

Awesome! Usually Coordinating Small Teams At Work Is Difficult, How Are You Able To Manage Such A Diverse Team Who Haven’t Even Met Each Other Physically?

To be honest, I’ve struggled a lot with this. When I created Goodjuju, I didn’t bring on team members at first. Due to this, I forgot to create adequate systems. When I finally brought some team members onboard, It was chaos. Over time, I learned that the only way to manage our remote team members was to utilize expertly created systems, and processes. 

Eventually, we were able to create a good system and track everything with a project management software called “Clickup.” We still use this system to date and it’s kept us on track so far.

Based On Your Personal Experience As An Entrepreneur, What Should Anyone Striving To Run A Successful Team Do?

Well, in light of this topic, the first thing I think anyone striving to run a successful team should do is to be part of one. When you are part of a team, you’ll notice how things are done and which aspects need improvement the most. You’ll also know what it feels like to be a team member.

After this here are a few other things I suggest;

1- Create teachable systems/processes people can follow

2- Don’t micromanage people. “Trust, but verify”

3- Keep in touch as best as possible (chat/app)

4- Make sure you and team aligned on vision/goals

5- Create a motivational environment with incentives

Apply all of these, and you’ll be well on your way!


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