We had an amazing opportunity to have this extremely insightful conversation with Ryan McNutt. Ryan is the CEO of OneSourceBranding and… You’ll know what sort of a person he is if you go through this conversation, but to spoil it for you – he’s incredible!
Q1 – Who is Ryan in real life?
I am a father, entrepreneur, and mental health motivator. I was born in Florida but spent most of my time growing up between Alabama and Georgia. I am also a 9th grade drop out who navigated against extreme odds and ended up with a successful career in sales, marketing, and branding for the past 19 years. My main highlights in my career were with Coca-Cola, Healthcare, and Government Contracting. Outside of running our current business, I am aiming to share my story of being a dropout, troubled youth, battling drug addictions, and majorly affected by death to inspire others that have gone through or going through situations that they can relate with me on, to prove that you truly can construct your own life and be happy as well as successful even when it seems that all cards are stacked against you.
Q2 – What are your hobbies?
I love to travel more than anything as well as spending time with my family. I also really enjoy fitness and eating! I would say outside of those things, I am a pretty simple dude so I don’t have a ton of hobbies.
Q3 – How did you start One source branding?
I started the company with my spouse Jenna a little over 2 years ago. It was about a year after I lost everything with my previous brand so at the time of starting this company, we had no money at all. I remember at that time after bills we would have $20 left over for the week. I had the concept for a few years of creating an affordable and one stop shop for small businesses to get marketing services. I come from previous start-ups ventures as well as 19 years experience in business, sales, and marketing. Throughout my career I have noticed that most companies were having to utilize multiple vendors, so you would hire one company for a website, then another for social media, order shirts from another, business cards from another, and so on. I also realized how much advertising companies would charge for services and after having to handle a lot of my own operations with my previous company due to lack of budget, I knew that it didn’t require extreme budgets to be able to have resources for marketing in the beginning of starting up. Out of all of that One Source Branding & Media was born. I traded my first website for a tattoo with a local tattoo shop just so I had something in our portfolio and that shop ended up sending our first referral and it was all uphill from there. It’s crazy because we have never spent $1 to date in advertising. Our business has since been 100% referral based from our clients. We billed 6 figures in our 2nd year and there is no sign of slowing down, so we are extremely grateful and happy to be where we are after making it through the challenges that we previously had.
Q4 – What problems did you go through in your career?
I could spend days sharing problems that I have faced to be honest. I believe problems are building blocks to your success, so for me personally, my whole life has been learning how to navigate and overcoming obstacles. For me, I am a 9th grade drop so I really did come from the school of hard knocks and had to take a lot of risks and a lot of failures to get where I am. Even against those odds I was able to work as a successful sales rep for companies like Coca Cola as well as a 12 year career in Healthcare. My biggest challenge that I have faced to date would definitely be losing my clothing brand back in 2015. At that time I truly lost everything almost over night. It was a very dark moment and really put me into a deep depression for about a year. Looking back though, it was the building point in my life that really gave me the hit that I needed. I do believe that sometimes life will knock you down to build you up and that was the outcome of that devastating year for me. Outside of that I would say my biggest problem in my career was truly knowing how to manage money and allocate it correctly. Looking back, I really did not manage as good as I could have but that is currently my biggest focus, especially as my current company is growing at such a fast pace.
Q5 – How did you struggle with failure and depression?
I went through a lot of my life just covering up my pain and avoiding them. That was a recipe for disaster so when I did face my failures and situations like burying so many family members, I fell into a really deep depression and was even struggling with suicidal thoughts. It really takes a lot to overcome depression, but it is possible. The real issue is that when we hear “Mental Health” we automatically think psychotic or just being completely out of our minds, but this is not the case at all. I compare it to about 10 plus years ago when with fitness. If people talked about working out back then, we would jump to thinking about steroids and bodybuilding, but overtime we have learned and become a lot more conscious about daily physical fitness. This is the way we must look at mental health. Mental Health can’t be accomplished but instead should be a daily focus and process that we work on consistently through our lifetime. I believe that once we start to see if in this context that we will be able to better deal with failure and depression
Q6 – When do you feel should mental health and anxiety be treated medically?
I have learned that a lot of these issues can only be helped by mental toughness and really learning to shift and control your thoughts. With that being said, I feel like treating these medically can really hurt more than help because they typically will just mask it with medications that have horrible consequences long term. To really change things like anxiety and mental challenges, it’s going to take you going to war with yourself mentally. My suggestion for anyone would be to make sure you give your best effort to learn mental toughness by learning how to navigate through these feelings by following steps that can help you overcome these things. Once you feel that you have tried everything and still not seeing progress then I would suggest seeking help. The help that I suggest is a Therapist opposed to a physician that will just write medications.
Q7 – In this world where a person’s external social locus helps them define themselves, What do you think should their mindset be like?
When it comes to this, my main thing would be authentic and 100% you. Share your failures and successes and don’t be someone online that you aren’t in real life.
Q8 – Is there something you’d like to say to your younger self?
If I could say anything to my younger self, I would not do a lot different because I feel that my mistakes and failures paved my path and I would not be who I am today without the lessons. The main thing that I would say is to take care of my mind, focus on my mental health, take care of my body, and be more health conscious. Those would be the only areas that I would really re-do at an early stage in life.
Q9 – Is there something you’d like to say to our readers?
Be Patient, Be Consistent and Persistent, Be Yourself and don’t compare yourself to others, Forget the opinions of others because they will have something to say no matter what you are doing in life. Life does not last forever and you don’t know how long you will have here, so make sure you are living your life the way that you want and do as much as you can while you’re here. Finally, If you believe in something then never quit no matter the obstacles that you face.
Q10 – Is there something you’d like to say to nwsppr?
I appreciate the opportunity for allowing me to share a little about story and business on your platform. Keep doing what you guys are doing! We desperately need media outlets that share valuable content now and days that can inspire people by doing the opposite of what media currently feeds us with negativity and lies.
SWATTREX Talks About Making It As A Music Artist
SWATTREX is an up and coming artist with a passion for creating music and becoming successful as an artist. He sat down with us to have a quick chat and share what it was like for him! Check it out!
1. Who Is SWATTREX In Real Life?
In real life, I am just a normal guy who makes music in his bedroom studio. also, a BTech graduate, working on different multiple projects, also working with different artists for music collaboration. In my free time, I work on enhancing my skills in music production, watch tutorials on youtube, recently launched a new record Label ” F High Music ” with Ayush Sabat as an Indian premier label focusing on Hip-hop, trap, pop music, curating underground talented artist from around the globe.
2. Why did you decide to start music?
It’s really not a decision. From the time of higher studies, EDM and music festivals fascinated me so much, that created so much interest in making music like I started learning music from youtube during my graduation. Learned full music production, sound designing from youtube. and started creating music in my bedroom with just using a laptop and earphones. That’s how this all started.
3. What problems did you face in your career?
There were many different things that you will face when you start something different that society doesn’t normally do. So, sometimes my inner insecurities rise again and again that I will not be able to make it. Many thoughts like I should leave it. But at the same time, I got friends, family, and my people who always support me so much. I really want to say thank you so much to everyone who has supported me from the beginning.
4. What was that one moment in your career that gave you a sense of accomplishment?
When I performed my first college festival show. That was the first time I felt like I can do this. This is what I really want to do my whole life. That was one of the best moments of my life.
5. What would you say to someone who is just starting out?
SWATTREX – I just wanna say do what you want and give your 200% in that work. If you are perfect in your domain then no one can stop you and success will automatically come to you.
6. What is your creative process like for making music?
I always start with making the main melody of a song, then chords and creating the structure of the song in FL studio because a melody shows the main feeling, vibe of the song which can only be perfectly created when you put your soul and full focus in making that.
7. Is there something you would like to say to our readers?
SWATTREX – I just want to say thank you so much for giving me your precious time to read this and listening to my music. You guys really mean a lot to me and every artist you support <3
8. Is there something you would like to say to Nwsppr?
I just want to say thank so much to nwsppr team for connecting for this amazing interview and being so humble, you guys are amazing and hardworking. Just keep going like this with amazing work. You guys are awesome <3.
Ivy Sanchez Talks About Starting SANZNYC
Ivy Sanchez took the time out to talk about how she started her own clothing line – SANZNYC and shares her experience in the reselling, digital media space!
1. Who is Ivy Sanchez in real life?
I’m the owner of SANZ. NYC a clothing line and of IVY MEDIA a digital marketing agency that helps both new and established businesses get started on social media. I was born in the Dominican Republic and moved to the United States at the age of 7. I’m currently 25 years old used to live in New York and now living in New Jersey. I’m a digital creator and entrepreneur who absolutely loves to try new things. The closest people to me would describe me as shy but also outgoing, funny, sweet. I love to meet new friends and knowing their interests, you can find so much knowledge in a simple conversation with someone. One of the main things about me is that I’m always working 24/7! I literally never stop. No matter where I am, my laptop goes with me. My ideal vacation is a nice view, a relaxing environment, no interruptions on my work – and of course, SHOPPING. I’m also very organized. You won’t find me without a to-do list, that’s my best friend right there. I’m an Aquarius and very proud of it, I fit the zodiac sign’s description of loving to innovate and being a quick thinker. Super artistic, I’ll probably beat you at a game of music trivia. A hidden talent of mine is that I can tell what song is playing from 5 seconds of hearing it, more often than not haha. I’m also a really chill person and would rather have a more laid back approach to most things while being completely passionate and hardworking towards what matters.
2. Why did you decide to start sanznyc?
I wanted to start a clothing line since I was 17 years old when I had found a brand named Friend n Foe. They’re a clothing brand originally from London and I completely fell in love with their simplistic designs. I’m in love with minimalistic design and that’s what I try to show in my clothing and my personal style. I like to make designs that look pleasing to the eye. At that age, I was learning a lot about photoshop and design and I thought, man I could definitely do this. I ran up the numbers on potential profits and that convinced me. I started off originally with a brand named AIRPLANE//MODE NYC that became very popular within the eSports community. I wanted something a little more simple and a brand that had the potential to be larger – a company that would change as I changed and one night I came up with the name SANZ. NYC which is a play on my last name and I ran with it.
3. What problems did you face when you were creating your clothing line?
One of the usual problems that I’ve always faced when creating a clothing line is deciding the launching process. I had such a hard time the first time around, deciding when, how, the amount of drops I would do, etc., with SANZ. I decided to release the stress of the process and just go all out without overthinking. It ended up being a complete success. Again, I’m very organized so I designed a few pieces, around 3 logo designs overall, and threw them out as my first collection. Another problem was the marketing, with my first brand I did not understand how I was going to get the word out. I watched a bunch of Gary Vaynerchuk videos and my mind opened up to many possibilities that worked quite well for me.
4. What advice would you give to someone who wants to start their clothing line?
Start it off as a side hustle, DON’T STRESS IT. It’s supposed to be fun! You can start with as much as $500 only, go below that price even. Write out all costs and gains, and the difference of that as your profit. I would say make a few designs, I recommend the website canva.com. Show them to your friends on Instagram, run a poll, see what they like better! The most important advice would be to make sure they understand that marketing is a big part of it, write out all the ways in which you can market the brand, it will look different for a lot of people. One of the things that worked for me was building up my Instagram following first, connecting with my audience, and building myself up as a brand before I threw out any projects. Now any project that I do, I know that I’ve got a pretty good handful of people backing me up and supporting me. You get to make new friends, connections that can help you in the future. Bring value to your audience and the best way to do that is to always connect, seek their opinions, and give them what they need.
5. You have had experience in the reselling business & the digital media space, what would you say are a few qualities one needs to have to succeed in that niche?
I think a lot of what has to do with business and working with customers has to be, knowing your reason ‘why’ you’re doing it. I hate it when people say that but your ‘why’ has to be what motivates you and it can always change over time. You have to be motivated. When it comes to dealing with customers, remember that you’re there to bring them value – it will make you feel confident in your business when you realize that you’re helping others and you’re important to them.
6. Is there something you’d like to say to our readers?
Ivy Sanchez- There are obstacles that might happen in any work you do and setbacks, and sometimes it can be enough to stop you in your tracks. Try to be patient when that happens, take a step back and continue on a little more. “Don’t do nothing unless your heart’s in it.” I never do anything unless I’m excited to try it out and see what comes of it. But also, don’t be afraid to change your mind. There’s strength in knowing when to quit and knowing when something doesn’t feel right to you. My best strategy for finding out what I love was writing out all projects that I’ve always wanted to try and trying each one out fully for 6 months. I also love the idea of 80% of the results coming from 20% of the work. I only keep the projects that I’m happy with and that gives me the most results in terms of profit. You want to work SMART and HARD at what gives you a great return on investment. Keep it pushing and always find time to enjoy life and be thankful. It works wonders for your success.
7. Is there something you’d like to say to Nwsppr?
Ivy Sanchez- Thank you so much for having me. I am insanely flattered with your consideration. The website and the concept is perfect and absolutely filled with so many talented people and tons of great advice to learn from. This is gonna be amazing! Wishing you all the best and let’s keep in contact.
FOLLOW IVY SANCHEZ ON INSTAGRAM!
Dustin Lee Talks About Working With Gary Vaynerchuk
Dustin Lee is a videographer and content creator working for GaryVee and Team GaryVee. He has worked on various social projects and created the Instagram account @costanzagrams. He has also been the subject of admiration from countless GaryVee fans including me! He was kind enough to take some time out and do this interview!
1. Who is Dustin Lee in real life?
I’m a 35-year-old BMX enthusiast, Muay Thai enthusiast, car enthusiast, and huge Seinfeld fan.
2. How did your job at VaynerMedia?
I applied like a regular Joe Schmo, got rejected, then luckily got a callback 6 months after I applied asking if I was still interested. My only leverage was that I built a fairly large Instagram account show casing that I understood Instagram (@costanzagrams)
3. What has your experience been like working for Gary Vaynerchuk?
Everyday is something new, we’re always adapting, speed speed speed, and learning new things that I didn’t go to school for.
4. What are your views on the current outlook of trading cards?
It’s very interesting and fluctuates all the time. Its really like an unregulated stock market
5. You’ve been biking for a while, what is something that biking taught you?
I learned a lot of the tricks I do are very mentally challenging and really “in my head”. And also learned to work smarter, not winging it.
6. Is there something you’d like to say to our readers?
Work hard, but do your best to be patient. I understand it’s easier said than done. But it’s the only practical advice that can actually lead somewhere. Have faith and keep going.