We had an amazing opportunity to have this extremely insightful conversation with Ryan McNutt. Ryan is the CEO of OneSourceBranding and… You’ll know what sort of a person he is if you go through this conversation, but to spoil it for you – he’s incredible!
Q1 – Who is Ryan in real life?
I am a father, entrepreneur, and mental health motivator. I was born in Florida but spent most of my time growing up between Alabama and Georgia. I am also a 9th grade drop out who navigated against extreme odds and ended up with a successful career in sales, marketing, and branding for the past 19 years. My main highlights in my career were with Coca-Cola, Healthcare, and Government Contracting. Outside of running our current business, I am aiming to share my story of being a dropout, troubled youth, battling drug addictions, and majorly affected by death to inspire others that have gone through or going through situations that they can relate with me on, to prove that you truly can construct your own life and be happy as well as successful even when it seems that all cards are stacked against you.
Q2 – What are your hobbies?
I love to travel more than anything as well as spending time with my family. I also really enjoy fitness and eating! I would say outside of those things, I am a pretty simple dude so I don’t have a ton of hobbies.
Q3 – How did you start One source branding?
I started the company with my spouse Jenna a little over 2 years ago. It was about a year after I lost everything with my previous brand so at the time of starting this company, we had no money at all. I remember at that time after bills we would have $20 left over for the week. I had the concept for a few years of creating an affordable and one stop shop for small businesses to get marketing services. I come from previous start-ups ventures as well as 19 years experience in business, sales, and marketing. Throughout my career I have noticed that most companies were having to utilize multiple vendors, so you would hire one company for a website, then another for social media, order shirts from another, business cards from another, and so on. I also realized how much advertising companies would charge for services and after having to handle a lot of my own operations with my previous company due to lack of budget, I knew that it didn’t require extreme budgets to be able to have resources for marketing in the beginning of starting up. Out of all of that One Source Branding & Media was born. I traded my first website for a tattoo with a local tattoo shop just so I had something in our portfolio and that shop ended up sending our first referral and it was all uphill from there. It’s crazy because we have never spent $1 to date in advertising. Our business has since been 100% referral based from our clients. We billed 6 figures in our 2nd year and there is no sign of slowing down, so we are extremely grateful and happy to be where we are after making it through the challenges that we previously had.
Q4 – What problems did you go through in your career?
I could spend days sharing problems that I have faced to be honest. I believe problems are building blocks to your success, so for me personally, my whole life has been learning how to navigate and overcoming obstacles. For me, I am a 9th grade drop so I really did come from the school of hard knocks and had to take a lot of risks and a lot of failures to get where I am. Even against those odds I was able to work as a successful sales rep for companies like Coca Cola as well as a 12 year career in Healthcare. My biggest challenge that I have faced to date would definitely be losing my clothing brand back in 2015. At that time I truly lost everything almost over night. It was a very dark moment and really put me into a deep depression for about a year. Looking back though, it was the building point in my life that really gave me the hit that I needed. I do believe that sometimes life will knock you down to build you up and that was the outcome of that devastating year for me. Outside of that I would say my biggest problem in my career was truly knowing how to manage money and allocate it correctly. Looking back, I really did not manage as good as I could have but that is currently my biggest focus, especially as my current company is growing at such a fast pace.
Q5 – How did you struggle with failure and depression?
I went through a lot of my life just covering up my pain and avoiding them. That was a recipe for disaster so when I did face my failures and situations like burying so many family members, I fell into a really deep depression and was even struggling with suicidal thoughts. It really takes a lot to overcome depression, but it is possible. The real issue is that when we hear “Mental Health” we automatically think psychotic or just being completely out of our minds, but this is not the case at all. I compare it to about 10 plus years ago when with fitness. If people talked about working out back then, we would jump to thinking about steroids and bodybuilding, but overtime we have learned and become a lot more conscious about daily physical fitness. This is the way we must look at mental health. Mental Health can’t be accomplished but instead should be a daily focus and process that we work on consistently through our lifetime. I believe that once we start to see if in this context that we will be able to better deal with failure and depression
Q6 – When do you feel should mental health and anxiety be treated medically?
I have learned that a lot of these issues can only be helped by mental toughness and really learning to shift and control your thoughts. With that being said, I feel like treating these medically can really hurt more than help because they typically will just mask it with medications that have horrible consequences long term. To really change things like anxiety and mental challenges, it’s going to take you going to war with yourself mentally. My suggestion for anyone would be to make sure you give your best effort to learn mental toughness by learning how to navigate through these feelings by following steps that can help you overcome these things. Once you feel that you have tried everything and still not seeing progress then I would suggest seeking help. The help that I suggest is a Therapist opposed to a physician that will just write medications.
Q7 – In this world where a person’s external social locus helps them define themselves, What do you think should their mindset be like?
When it comes to this, my main thing would be authentic and 100% you. Share your failures and successes and don’t be someone online that you aren’t in real life.
Q8 – Is there something you’d like to say to your younger self?
If I could say anything to my younger self, I would not do a lot different because I feel that my mistakes and failures paved my path and I would not be who I am today without the lessons. The main thing that I would say is to take care of my mind, focus on my mental health, take care of my body, and be more health conscious. Those would be the only areas that I would really re-do at an early stage in life.
Q9 – Is there something you’d like to say to our readers?
Be Patient, Be Consistent and Persistent, Be Yourself and don’t compare yourself to others, Forget the opinions of others because they will have something to say no matter what you are doing in life. Life does not last forever and you don’t know how long you will have here, so make sure you are living your life the way that you want and do as much as you can while you’re here. Finally, If you believe in something then never quit no matter the obstacles that you face.
Q10 – Is there something you’d like to say to nwsppr?
I appreciate the opportunity for allowing me to share a little about story and business on your platform. Keep doing what you guys are doing! We desperately need media outlets that share valuable content now and days that can inspire people by doing the opposite of what media currently feeds us with negativity and lies.
Luke Cervino On Why Working With A-List Athletes Helped Him Build His Agency
Today we sat down with Luke Cervino, founder of A1A Media. Luke has networked with some of the biggest A-List athletes in the industry like Ex NBA Champion Kendrick Perkins and how he started out with his career. Have a look at this conversation we had!
1. Who is Luke Cervino in real life?
Luke Cervino is the Founder of A1A Media. A digital/sports marketing agency. I grew up in New Jersey. Lived in South Florida for the past two years. Now back in New Jersey. I grew up playing basketball and football. I went on to play basketball in college at William Paterson University. I have been in the sports marketing industry for 5 years now. I was introduced to Kendrick Perkins through Kevin Garnett. Kendrick and I have been working together for the last 5 years. Kendrick is a client but I consider him family. A brother to me. I am 27 years old. Just turned 27 on September 2nd. Some of my hobbies include playing basketball, exercising, reading, collecting sports cards. I am the Founder of A1A Media. I am Kendrick Perkins Marketing Agent/Business Manager. Kendrick Perkins played 14 years in the NBA. Where he won an NBA Championship in 2008 with the Boston Celtics. For Kendrick, we work together on Endorsement deals, Social media Accounts, Marketing, Business, and Brand Opportunities. At A1A Media we provide services such as Athlete/Influencer Campaigns, creating content, Driving traffic and ad campaigns, Marketing, and PR, and also Social Media/Instagram Growth. My Network is really important and I have a very big and powerful network.
2. Why did you decide to start a1a Media?
I have a vision at a young age to work with professional athletes and celebrities. I knew my very strong network would give me the opportunity to. So providing value has always been important to me to provided to my clients and myself. Marketing and networking is what I am very good at.
3. What are the key factors separating you from other media marketers?
I can get your product/brand into the handles of the best athletes in the world. Create creative content. I can get your product into the best athletes in the world. I provide an outlet for brands/businesses to put their trust into me, we work together on the brand’s vision and then create content with athletes and influencers who fit the brand. Then we market the content and drive sales for the brand. PR services. Having your article rank on google well. Growing your Instagram account organic.
4. What problems did you face during your journey? (Luke Cervino)
Some obstacles managing inbound leads and prioritizing the leads. Organization and creating a pattern and routine system is some advice I love to give. Find the best and most efficient system that works for you and stick to it. Consistent is key. Expanding my business bringing on more clients but still staying efficient in my work.
5. You have worked with A-List athletes like Kendrick Perkins, what would you say is your key takeaway from working with such big names?
Just be yourself. Be consistent. Find your passion and go attack your dreams. “Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions” Tony Robbins. Experience… Try and Try and Try again. Track your success and failures. Research education yourself. Most importantly NETWORK. Network with good people and bring value to the table. Just be yourself. Don’t try to impress anyone or be someone you’re not. Work extremely hard. “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided” Tony Robbins
6. Is there something you’d like to say to our readers?
Check out my website A1A Media
Come connect with me on Linkedin Luke Cervino Linkedin
Check out my Instagram Luke Cervino Instagram
7. Is there something you’d like to say to Nwsppr?
Thank you for the article! Appreciate your time! You guys have something great going on. Keep it up!
Ayush Sabat On Why Hard Work With A Smart Approach Is The Need Of The Hour
Ayush Sabat is an Indian influencer, producer & entrepreneur who started off by doing events during his high school then college and now is doing it on a professional basis. He has produced eight music videos till now with videos having combined views of 2 million on YouTube. He has worked with internationally acclaimed artists Krewella, Nucleya in the electronic music domain also with famous personalities like Suresh Raina, Sonu Sood, Ayushmann Khurana. He has collaborated with MGX Creative, a Los Angeles based creative agency and production company. Check out Ayush here!
1. Who is Ayush Sabat in Real Life?
Not very sure how to go about this but I am a 25-year-old person, who is into multiple things, still seeking the best among those for the future. So you can put me in the categories of producer, influencer & an entrepreneur. Right now it’s something like a jack of all trades and which I feel is fine. Certainly, it’s all about time management and balancing things. Thus, figuring out the best for me. I love helping people because I like doing it.
2. Why did you decide to start your career in the film industry?
Always had a fascination towards live events, music, and movies. In the year 2012, with few friends, I had organized a rock concert in the city, from then there was no looking back. As the years passed on, it was more of doing things professionally. Over the years, I had developed quite a few skills in event management, music videos overall management, direction, marketing, PR, and strategic planning.
3. What problems did you face in your career?
There are hurdles time and again but it’s important to face it and overcome it. I was a sluggish, under-confident person but eventually tried balancing it for betterment. A person faces many difficulties but one must keep hustling and aim for the goals.
4. What was that one moment in your career that gave you a sense of accomplishment?
Last year when I (Ayush Sabat) got the opportunity to be a part of an International music video by Krewella and Nucleya. It was an amazing experience working with such biggies like the Krewella sisters, Karl Daniel Malikyar (MGX Creative founder and creative director for Marshmello). There I found that my skill is worthy of handling a big project
5. What would you say to someone who is just starting out?
What would you say to someone who is just starting out? I feel building good rapport and credibility is a very important investment in yourself, never stop learning new things, hard work with a smart approach is need of the hour for the day. Staying fit, confident, and updated is essential be it for any domain.
6. Which were some of the biggest events you were involved with?
Coming to biggest events its been quite a few. From where it all started (2012), the Rock concert which I had organized in the city is of course one of the highlights. ‘2016’, ‘2017’ my college fest ‘Riviera’, during Kumbh Mela (2019), 150 drone swarm show for a movie where I was involved for permission purpose from the administration, police, DGFT department.
7. Is there something you would like to say to our readers?
I think supporting each other is very important be it a morally, emotionally, or business point of view. What you give comes back. Also, keeping yourself self-motivated, calm, fit, and disciplined is the key. If you are in a position to help someone, then please do it without any motive.
8. Is there something you would like to say to Nwsppr?
AYUSH SABAT- Nwsppr will surely be becoming a big platform in the coming months with diversified content from different fields. I have come across some inspiring stories that they have featured and they are so interesting. Best wishes to them for upcoming projects and looking forward to reading articles in the coming days.
Check Out Ayush Sabat here!
You Should Have A Plan A, B, C, And Even D- Business Growth Tips From Tranquil Store Founder, Alec Delayno Martin
If you have been on the look-out for handy and practical tips that can help you run your business better, Alec Delayno Martin has a word or two for you.
Delayno has started and successfully scaled multiple businesses across the fashion, entertainment, real estate, and finance industries.
In June 2020, he created Tranquil Store, a US-based CBD company with a range of premium and quality products, from CBD Gummies to Vegan Granola bars.
Here is a quick run-down of his top tips for growing and running a business.
Have A Winning team
To successfully grow your business, you must have an unwavering commitment to excellence. Invest in developing services and products that are in high demand, and complement that with recruiting a winning team. The set-up of your team can make or break your business.
Alec Delayno Martin speaks of his team at Tranquil Store below;
“My team works around the clock to come up with new products to release to the world. We also put dedicated time and effort into coming up with solutions for anyone in need.
Our success depends on making consumers happy. Once consumers are giving us positive feedback, we see that we are climbing up the ladder.”
Don’t be afraid to be different
Many leaders come into a new industry, armed with innovative solutions for deep and pressing problems. However, they allow fear of being seen as too different or radical to stop them from chasing their bold ideas.
When Alec Delayno Martin decided to launch Tranquil Store, he noticed that many CBD companies did not have diversity in their product lines. There was a limited variety of products available in the market.
Hence, he decided to make Tranquil Store a one-stop-shop where everybody could find a product that would suit their lifestyle.
Tranquil Store offers a wide variety of products including, CBD Gummies, Vegan Granola bars, premium quality flower, several different Tincture flavors, soft gels, and Lollipops.
“Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us. We have something for everybody ”, the founder says.
Plan to Succeed
Entrepreneurship, in this age, has become synonymous with a public show of wealth and figures. Many people who desire this lifestyle descend into a panicked rush to launch a business as soon as possible. Then, they discover the sweaty and hard part of running a business that is rarely talked about or displayed; the failures and endless trials.
“Come up with a plan,” Delayno advises. “ You should have a plan A, B, C, and even D. Don’t rush into getting off the ground but don’t delay either. Try to execute your goals as much as possible. Do not be afraid to reach out for a helping hand.”