Troy Ericson was kind enough to have a lovely conversation with us about his Journey and road to the top. Troy is a 23 year old freelancer and entrepreneur from South Bend, IN. Have a look at this incredible conversation we shared.
Q1. Who is Troy Ericson in real life?
That’s an excellent question, and one that I’m starting to find the answer to at this point in my life. I absolutely love to inspire people to tap into their fullest & strongest mindset. I literally believe that people can accomplish about 98% of the things they’d like to do if they just play their cards right and take the risks that they’re afraid to take. I love helping people do that. But most of all, I’m just a regular dude with a boatload of confidence and the desire to change how people see themselves. I’m humble, but I do know that I have a superpower when it comes to helping other people get their head right. I’m not quite yet the Clark Kent/Superman alter ego just yet, but let me give you some background on some things I enjoy, how I got to where I am, and how I help other people:
First off, I’m a 23 year old freelance entrepreneur from South Bend, Indiana and currently living near Dayton, Ohio. I’m the kind of guy that has very few focuses and aims to be excellent at them rather than having a ton of interests that I’m okay at. My very first focus growing up was baseball, which is where I created a VERY strong work ethic for myself, thanks to how much my dad encouraged me to be great and how much I loved (and still do to this day) the game. It taught me to embrace competition against others and, more importantly, myself. And I ended up fighting through a Tommy John surgery in high school and playing college baseball as a pitcher at Division 2 Cedarville University because of it.
Another focus of mine is music. I grew up listening to Metallica, and there’s nothing quite like the therapy of pulling out my guitar and letting my emotions go. I haven’t quite evolved that as much as I’d like to yet, but I have surprised myself with my creative capacity given that I didn’t listen to any music at all until the age of 12 and taught myself guitar in high school.
My third focus, and probably the heaviest at this time, is entrepreneurship. It’s one thing to be in business, but the blessing to call your own shots and take ownership of your failures and successes is super unique. Especially when it’s your job to sell products and services that improve peoples’ lives.
Q2. How did you first get into Entrepreneurship?
I sort of stumbled upon this whole entrepreneurial journey in a really unique way. My mom’s side of the family has a little hardware store that I visited pretty much every day after school as a kid. I didn’t think about entrepreneurship very often at that age, but being in a business environment got me to ask my mom a few questions about how business worked. On top of that, my dad is a pretty smart accountant and stock trader, so he covered that side of business. My parents never really pushed me into entrepreneurship because they value the security of a regular job. They just wanted to help me understand business to prepare me for adult life one day, which was a good start.
My real push for entrepreneurship came at the end of my first semester at Loras College in Dubuque, Iowa, when I had a book that I never used and sold it on Amazon and made $100+, which at the time felt unreal… So I started buying books off other students and eventually created a Facebook page that people I didn’t even know started to contact to sell me their books. It got pretty big and I made my school’s news channel as well as the local station. I pretty much became an expert at flipping stuff and had a whole system down and sold over 10K in products (mostly books) on Amazon and eBay the next semester.
At the time, I was studying business analytics, which wasn’t creative enough for me, so I transferred schools to the middle of nowhere Cedarville University in Ohio so I could study marketing, sport management, and the Bible, all while upgrading to playing D2 baseball (Loras was D3). So that was the end of my book flipping business. I wanted to start something that was 100% digital anyway, because I knew I wouldn’t have the time to continue all the logistical madness…
Then one day I happened to be watching a snapchat story of some girl that was pushing an account called ‘Young Luxury’. It sounded pretty spammy, but I was 19 and had nothing to lose, so I watched their stories non-stop because the guy running it, Grant Cooper, owned a pretty large social media marketing agency in Philadelphia called Social Vantage and was simply dropping dimes of knowledge every day that sparked new ways of thinking for me… And I eventually got sucked into buying his course (back before courses were over-saturated) and it changed my life because I learned all about Facebook ads, Clickfunnels, etc. etc. and started freelancing on UpWork and got my first gig with a guy named Greg Berry, a serial entrepreneur of 11 years, who hired me to work on a couple of projects. I introduced him to sales funnels, which fundamentally changed the way he did business online.
Looking back, I got super lucky to meet Greg, because he’s given me every opportunity to put what I’ve learned into practice. I didn’t realize at that time how valuable that connection would be for me over the next few years. I got to do and try things that 19 year olds are normally never given a shot at. And we crushed it together on a few different projects, the biggest of which was Hustle Island, a community we built up to over 200,000 entrepreneurial-minded people.
Since then, I’ve continued to grind away at Facebook ads and funnels and have done work for some awesome people, including Grant, which was a dream come true at the time. It’s crazy how things come full circle. I’m super thankful too because it allowed me to graduate college and not have to get a “real job”.
But the most pivotal point in my career was around April of this year when I came across a guy named Ian Stanley who taught me the magic of email marketing and just how powerful it is, plus a whoooole bunch of life and business advice that’s been insanely valuable to me. I had dipped my toe in emails with Hustle Island, but Ian opened up my mind 10x more than anyone else in business ever has… I’ve become an email expert in the process and have earned the title ‘Lead Paramedic’ because of it.
Q3. Why are you called the “Lead Paramedic”?
I’m the Lead Paramedic because I revive dead leads in peoples’ businesses through email. And they make a whole lot more money each month because of it. I’ve managed small email lists of 500 people all the way up to lists of 100,000+ people. I’m a pro at improving open rates, click rates, and ultimately, writing words that make people buy things. I’ve taken some big corporate companies and literally doubled their email and sales numbers in a matter of a few weeks. It’s super fun because there’s a technical side and a creative side to it. Plus, you don’t have to spend money on ads to get started, and you can see all the numbers, so it’s easy to track success and show people how much better their business is doing because of it. Never listen to someone that says email doesn’t work, because the whole world has been checking their inbox every day since the 90s. No other digital platform can say the same.
Q4. How did you start your community of Hustlers and Entrepreneurs
That’s a good question. Greg and I got started on Hustle Island and literally had no clue how big it was going to get. Greg always felt that entrepreneurs should wear an ‘official jersey’ and join a big community, just like fans of sports teams do. So he created a really dope ‘Hustle Shirt’ and we started giving them away for free plus shipping. And the shirt pretty much went viral in the ‘Hustle’ space on Instagram and Facebook. We shipped out 21,905 of them in our first year. After people opted in, we gave them a free trial of a paid membership to the Hustlers’ Club, where we teach people the basics of entrepreneurship. That’s probably had more than a couple thousand paid members at one time or another, and overall, we’ve collected around 200,000 leads and put up some other pretty ridiculous numbers that we never expected. We’ve also made some incredible relationships with the people we coach and have taught them some things that have helped them so much in their businesses and lives. It’s also how I met my good friend Jason Wojo, who joined the team late in our first year in business.
Q5. How has your marketing career shaped you as an entrepreneur?
Being a marketer is huge because you can’t be an entrepreneur without it. Every time you try to persuade someone to do something, you’re selling to them, whether you’re pitching a product, service, or idea. Given that I came into entrepreneurship as a marketer, I feel unstoppable, because I can use that marketing background in any type of business that I want. Right now, that’s Lead Paramedic. In the future, it’s probably going to also be as a private pitching instructor. I’ve even worked with a really big page called @RalphTheRex, a fictional T-Rex that makes funny videos for his 1,300,000+ fans on Facebook & Instagram. I helped him sell dinosaur merch… So being a marketer has pretty much made anything possible for me and I’m just so excited to wake up every morning and think of new ways to use my skills to improve lives, whether that’s increasing a business owner’s revenue or making someone smile because they got their dinosaur merch in the mail. Plus, I’ve gotten to meet a few of the people I work with and that’s one of the coolest friendships to have since most people who meet online never meet in person. It’s extra special.
Q6. Do you think an educational qualification is necessary for an entrepreneur or business?
Business is all about solving problems. If you have a skill that solves someone’s problem, whether it’s a want or a need, you can start a business. Of course you have to educate yourself to develop that skill. Just make sure you educate yourself in the right place. In a lot of professions, you need a qualification. If you want to be a doctor, lawyer, engineer, etc, no one’s going to hire you or compensate you in any way without a degree. But when you’re in business, people hire you if you can solve their problem. I think I’ve been asked one time since 2016 if I had a degree, which I do now, but people in the business world are only concerned with making sure that paying you a certain amount of money will result in a greater of amount of money for them. I think my degree helped me better understand business in a general sense, and I met some awesome people in college and had incredible experiences that I wouldn’t trade for anything, but colleges do need to step their game up when it comes to business in the 21st century. So, if you want to be a profession that requires a qualification, go to college. If not, then find someone that’s doing very well at what you want to do and learn everything you can from them.
Q7. Where do you see yourself in the next few years?
I don’t know. Life takes so many weird twists that you’d never expect. All I know is that I’m having a blast right now doing my own thing. My life is pretty simple at the moment. Not easy, but simple. I wake up, get to work, go outside and throw baseballs, go to the gym, and repeat it the next day. And on Sundays, I go to church and hang with my friends.
I really do think Lead Paramedic is going to crush it because I’ve tried a few other unique concepts on my own and for clients that have failed, and I’ve learned so much from them. This idea is so great because it’s practical. Everyone has email, all businesses have dead leads, and very few of those businesses are utilizing email to its full potential. Very soon, I’m going to have my own email list that I write to and educate people every day on topics from making money in your business to having a positive outlook in your personal life. I want to change the idea that so many things are impossible for people to achieve. They’re not. You can do it if you spend your time wisely. So, a few years from now, look out for me as someone that’s changed sooo many businesses for the better and has made people’s lives more positive and enjoyable. I’m not trying to brag, I just honestly believe that’s where I’m going. And if that doesn’t happen, I don’t regret saying it here, because I’m not afraid to fail or look dumb. I’ll just learn, adjust, and move to the next thing. A lot of people never start because they don’t want to “look dumb” if their idea fails. Who cares?
Q8. Is there something you’d like to say to our readers?
There are a million things I’d love to say to your readers, but to keep it brief, take a few moments to yourself and write down what you want to achieve in your life. Don’t keep it “realistic”. Go wild! And I mean it… please do this. Then write down what you’re doing right now in your life. Are the things you’re doing now preparing you to accomplish what you want to accomplish? If not, you’re going to have to make a change. And change is scary sometimes. But do it anyway. Invest in yourself. Spend money now to save years or decades of never figuring it out on your own. A lot of people think you’re weak if you don’t figure it out on your own. That’s so false. Go all out and invest in yourself and then grab every opportunity you can so you can use that time to build your empire, whatever that might be. Lastly, no matter what happens, you are worthy. Simply the fact that you exist is an incredible gift from God that you should never take for granted. We all have our own personal journeys with successes and failures, so don’t ever think that one failure is too much to overcome. There’s so much of life that we can’t control, so only focus on what you CAN control and do your best at that. If you’re not feeling happy right now or you want to take your mind to the next level, send me an email at email@example.com or message me on Instagram @yosoytroy. I love connecting with new people and helping them reach their potential. I’m not here to sell you stuff, I’m here to make your life better.
Q9. Is there something you’d like to say to nwsppr?
Thank you! JarCake – you’re the perfect example of someone who simply reached out to me, and now we’ve connected and are in each other’s circles. That’s a boss move. If more people did that, a lot more dreams would be reached over time.
Luke Cervino On Why Working With A-List Athletes Helped Him Build His Agency
Today we sat down with Luke Cervino, founder of A1A Media. Luke has networked with some of the biggest A-List athletes in the industry like Ex NBA Champion Kendrick Perkins and how he started out with his career. Have a look at this conversation we had!
1. Who is Luke Cervino in real life?
Luke Cervino is the Founder of A1A Media. A digital/sports marketing agency. I grew up in New Jersey. Lived in South Florida for the past two years. Now back in New Jersey. I grew up playing basketball and football. I went on to play basketball in college at William Paterson University. I have been in the sports marketing industry for 5 years now. I was introduced to Kendrick Perkins through Kevin Garnett. Kendrick and I have been working together for the last 5 years. Kendrick is a client but I consider him family. A brother to me. I am 27 years old. Just turned 27 on September 2nd. Some of my hobbies include playing basketball, exercising, reading, collecting sports cards. I am the Founder of A1A Media. I am Kendrick Perkins Marketing Agent/Business Manager. Kendrick Perkins played 14 years in the NBA. Where he won an NBA Championship in 2008 with the Boston Celtics. For Kendrick, we work together on Endorsement deals, Social media Accounts, Marketing, Business, and Brand Opportunities. At A1A Media we provide services such as Athlete/Influencer Campaigns, creating content, Driving traffic and ad campaigns, Marketing, and PR, and also Social Media/Instagram Growth. My Network is really important and I have a very big and powerful network.
2. Why did you decide to start a1a Media?
I have a vision at a young age to work with professional athletes and celebrities. I knew my very strong network would give me the opportunity to. So providing value has always been important to me to provided to my clients and myself. Marketing and networking is what I am very good at.
3. What are the key factors separating you from other media marketers?
I can get your product/brand into the handles of the best athletes in the world. Create creative content. I can get your product into the best athletes in the world. I provide an outlet for brands/businesses to put their trust into me, we work together on the brand’s vision and then create content with athletes and influencers who fit the brand. Then we market the content and drive sales for the brand. PR services. Having your article rank on google well. Growing your Instagram account organic.
4. What problems did you face during your journey? (Luke Cervino)
Some obstacles managing inbound leads and prioritizing the leads. Organization and creating a pattern and routine system is some advice I love to give. Find the best and most efficient system that works for you and stick to it. Consistent is key. Expanding my business bringing on more clients but still staying efficient in my work.
5. You have worked with A-List athletes like Kendrick Perkins, what would you say is your key takeaway from working with such big names?
Just be yourself. Be consistent. Find your passion and go attack your dreams. “Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions” Tony Robbins. Experience… Try and Try and Try again. Track your success and failures. Research education yourself. Most importantly NETWORK. Network with good people and bring value to the table. Just be yourself. Don’t try to impress anyone or be someone you’re not. Work extremely hard. “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided” Tony Robbins
6. Is there something you’d like to say to our readers?
Check out my website A1A Media
Come connect with me on Linkedin Luke Cervino Linkedin
Check out my Instagram Luke Cervino Instagram
7. Is there something you’d like to say to Nwsppr?
Thank you for the article! Appreciate your time! You guys have something great going on. Keep it up!
Ayush Sabat On Why Hard Work With A Smart Approach Is The Need Of The Hour
Ayush Sabat is an Indian influencer, producer & entrepreneur who started off by doing events during his high school then college and now is doing it on a professional basis. He has produced eight music videos till now with videos having combined views of 2 million on YouTube. He has worked with internationally acclaimed artists Krewella, Nucleya in the electronic music domain also with famous personalities like Suresh Raina, Sonu Sood, Ayushmann Khurana. He has collaborated with MGX Creative, a Los Angeles based creative agency and production company. Check out Ayush here!
1. Who is Ayush Sabat in Real Life?
Not very sure how to go about this but I am a 25-year-old person, who is into multiple things, still seeking the best among those for the future. So you can put me in the categories of producer, influencer & an entrepreneur. Right now it’s something like a jack of all trades and which I feel is fine. Certainly, it’s all about time management and balancing things. Thus, figuring out the best for me. I love helping people because I like doing it.
2. Why did you decide to start your career in the film industry?
Always had a fascination towards live events, music, and movies. In the year 2012, with few friends, I had organized a rock concert in the city, from then there was no looking back. As the years passed on, it was more of doing things professionally. Over the years, I had developed quite a few skills in event management, music videos overall management, direction, marketing, PR, and strategic planning.
3. What problems did you face in your career?
There are hurdles time and again but it’s important to face it and overcome it. I was a sluggish, under-confident person but eventually tried balancing it for betterment. A person faces many difficulties but one must keep hustling and aim for the goals.
4. What was that one moment in your career that gave you a sense of accomplishment?
Last year when I (Ayush Sabat) got the opportunity to be a part of an International music video by Krewella and Nucleya. It was an amazing experience working with such biggies like the Krewella sisters, Karl Daniel Malikyar (MGX Creative founder and creative director for Marshmello). There I found that my skill is worthy of handling a big project
5. What would you say to someone who is just starting out?
What would you say to someone who is just starting out? I feel building good rapport and credibility is a very important investment in yourself, never stop learning new things, hard work with a smart approach is need of the hour for the day. Staying fit, confident, and updated is essential be it for any domain.
6. Which were some of the biggest events you were involved with?
Coming to biggest events its been quite a few. From where it all started (2012), the Rock concert which I had organized in the city is of course one of the highlights. ‘2016’, ‘2017’ my college fest ‘Riviera’, during Kumbh Mela (2019), 150 drone swarm show for a movie where I was involved for permission purpose from the administration, police, DGFT department.
7. Is there something you would like to say to our readers?
I think supporting each other is very important be it a morally, emotionally, or business point of view. What you give comes back. Also, keeping yourself self-motivated, calm, fit, and disciplined is the key. If you are in a position to help someone, then please do it without any motive.
8. Is there something you would like to say to Nwsppr?
AYUSH SABAT- Nwsppr will surely be becoming a big platform in the coming months with diversified content from different fields. I have come across some inspiring stories that they have featured and they are so interesting. Best wishes to them for upcoming projects and looking forward to reading articles in the coming days.
Check Out Ayush Sabat here!
You Should Have A Plan A, B, C, And Even D- Business Growth Tips From Tranquil Store Founder, Alec Delayno Martin
If you have been on the look-out for handy and practical tips that can help you run your business better, Alec Delayno Martin has a word or two for you.
Delayno has started and successfully scaled multiple businesses across the fashion, entertainment, real estate, and finance industries.
In June 2020, he created Tranquil Store, a US-based CBD company with a range of premium and quality products, from CBD Gummies to Vegan Granola bars.
Here is a quick run-down of his top tips for growing and running a business.
Have A Winning team
To successfully grow your business, you must have an unwavering commitment to excellence. Invest in developing services and products that are in high demand, and complement that with recruiting a winning team. The set-up of your team can make or break your business.
Alec Delayno Martin speaks of his team at Tranquil Store below;
“My team works around the clock to come up with new products to release to the world. We also put dedicated time and effort into coming up with solutions for anyone in need.
Our success depends on making consumers happy. Once consumers are giving us positive feedback, we see that we are climbing up the ladder.”
Don’t be afraid to be different
Many leaders come into a new industry, armed with innovative solutions for deep and pressing problems. However, they allow fear of being seen as too different or radical to stop them from chasing their bold ideas.
When Alec Delayno Martin decided to launch Tranquil Store, he noticed that many CBD companies did not have diversity in their product lines. There was a limited variety of products available in the market.
Hence, he decided to make Tranquil Store a one-stop-shop where everybody could find a product that would suit their lifestyle.
Tranquil Store offers a wide variety of products including, CBD Gummies, Vegan Granola bars, premium quality flower, several different Tincture flavors, soft gels, and Lollipops.
“Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us. We have something for everybody ”, the founder says.
Plan to Succeed
Entrepreneurship, in this age, has become synonymous with a public show of wealth and figures. Many people who desire this lifestyle descend into a panicked rush to launch a business as soon as possible. Then, they discover the sweaty and hard part of running a business that is rarely talked about or displayed; the failures and endless trials.
“Come up with a plan,” Delayno advises. “ You should have a plan A, B, C, and even D. Don’t rush into getting off the ground but don’t delay either. Try to execute your goals as much as possible. Do not be afraid to reach out for a helping hand.”