Today we sat down with Luke Cervino, founder of A1A Media. Luke has networked with some of the biggest A-List athletes in the industry like Ex NBA Champion Kendrick Perkins and how he started out with his career. Have a look at this conversation we had!
1. Who is Luke Cervino in real life?
Luke Cervino is the Founder of A1A Media. A digital/sports marketing agency. I grew up in New Jersey. Lived in South Florida for the past two years. Now back in New Jersey. I grew up playing basketball and football. I went on to play basketball in college at William Paterson University. I have been in the sports marketing industry for 5 years now. I was introduced to Kendrick Perkins through Kevin Garnett. Kendrick and I have been working together for the last 5 years. Kendrick is a client but I consider him family. A brother to me. I am 27 years old. Just turned 27 on September 2nd. Some of my hobbies include playing basketball, exercising, reading, collecting sports cards. I am the Founder of A1A Media. I am Kendrick Perkins Marketing Agent/Business Manager. Kendrick Perkins played 14 years in the NBA. Where he won an NBA Championship in 2008 with the Boston Celtics. For Kendrick, we work together on Endorsement deals, Social media Accounts, Marketing, Business, and Brand Opportunities. At A1A Media we provide services such as Athlete/Influencer Campaigns, creating content, Driving traffic and ad campaigns, Marketing, and PR, and also Social Media/Instagram Growth. My Network is really important and I have a very big and powerful network.
2. Why did you decide to start a1a Media?
I have a vision at a young age to work with professional athletes and celebrities. I knew my very strong network would give me the opportunity to. So providing value has always been important to me to provided to my clients and myself. Marketing and networking is what I am very good at.
3. What are the key factors separating you from other media marketers?
I can get your product/brand into the handles of the best athletes in the world. Create creative content. I can get your product into the best athletes in the world. I provide an outlet for brands/businesses to put their trust into me, we work together on the brand’s vision and then create content with athletes and influencers who fit the brand. Then we market the content and drive sales for the brand. PR services. Having your article rank on google well. Growing your Instagram account organic.
4. What problems did you face during your journey? (Luke Cervino)
Some obstacles managing inbound leads and prioritizing the leads. Organization and creating a pattern and routine system is some advice I love to give. Find the best and most efficient system that works for you and stick to it. Consistent is key. Expanding my business bringing on more clients but still staying efficient in my work.
5. You have worked with A-List athletes like Kendrick Perkins, what would you say is your key takeaway from working with such big names?
Just be yourself. Be consistent. Find your passion and go attack your dreams. “Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions” Tony Robbins. Experience… Try and Try and Try again. Track your success and failures. Research education yourself. Most importantly NETWORK. Network with good people and bring value to the table. Just be yourself. Don’t try to impress anyone or be someone you’re not. Work extremely hard. “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided” Tony Robbins
6. Is there something you’d like to say to our readers?
Check out my website A1A Media
Come connect with me on Linkedin Luke Cervino Linkedin
Check out my Instagram Luke Cervino Instagram
7. Is there something you’d like to say to Nwsppr?
Thank you for the article! Appreciate your time! You guys have something great going on. Keep it up!
Arooba Najaf Talks About Making It As A Video Editor
Today, we are in a conversation with Arooba Najaf. Arooba is a video editor who agreed to sit down with us and talk about how she started off her career as a video editor. Read on!
1. Who is Arooba Najaf in real life?
Arooba – Who am I? Personally, sometimes I ask myself the same question and think I am just a simple person making the world a better place. I’m just an ordinary girl from the Jersey Shore editing videos and always sharing the love of my pets. I would describe myself as an ambitious, humble, and caring person. With a story told through visuals. If you ever see me in person I am the girl who smiles and makes sure you leave with some wisdom and tend to listen then speak. I would say there are many words to describe me but I’ll let you decide on that.
2. Why did you decide to get into video editing as a profession?
Arooba – Personally, I was about to become a dental assistant and follow a path I didn’t settle in my heart. After editing some vlogs and just learning more I decided to take this full-on after university. You can say it was a literal huge leap of faith. I had 4 years of no luck or even clients and learned a lot from editors like Justin Odisho. I knew in my heart as well as my gut I had to do something creative so I took that leap as soon as a felt it. Working wasn’t for me and I felt like I needed to do something that kept me going.
3. How did you start out as a video editor?
Arooba – Video editing was something I actually learned from watching YouTube and just taking my own pace on it. When I first started I had no clue and turned to Youtube to develop my knowledge. Was it easy? Nope, but I didn’t give up on making sure I learned every detail. As my vlogs grew and did some small gigs I got better and built on the craft. One of the key series that helped develop this skill was through the entrepreneur series and I wanted my videos to look and feel like Gary Vanerchuck videos. Through, patience and practice all the small details made sense.
4. What was that one moment in your career that gave you a sense of accomplishment?
Arooba – I honestly can’t choose one moment because every accomplishment to me matters in making the creative work matter. I’ve grown through every video and growing every day so I would say it keeps me humble for the skill and what every video brings along. Videos just tell the story but the creativity just makes it worthwhile.
5. What would you say to someone who is just starting out in your field?
Arooba – Personally, I would say to learn and just be patient with yourself. Being, creative isn’t easy but the years you put in will eventually pay off. There will be unexpected ups and downs and you never know will the work will take you. You just have to take it a step at a time, build relationships, and keep learning.
6. Is there something you would like to say to our readers?
Cory Quintard Talks About Quitting His Job To Make A Career In Music
Cory Quintard started volunteer in 2014 and shortly after he moved to Nashville, quitting his part-time job to focus on music full time. In 2015, he recorded his first EP “The World Will Begin Again” which quickly crossed the 100,000 mark with follow up singles “Somebody’s Everything” and “Waking Up” also crossing the 100,000 mark the same year. All of this success resulted in album sales and a licensing deal with The Music Bed.
1. Who is Cory Quintard AKA Volunteer in real life?
Cory Quintard: I am a full-time artist dedicated to a life of growing in my craft of storytelling through music and writing. I grew up in Jacksonville, Florida. I love dogs. I have been married to my wife Robyn for almost three years, and we live peacefully just outside of Nashville in Madison, TN. I am a child of the 90s and a huge fan of anything with a good story.
2. Who were your favourite artists while growing up?
Cory Quintard: As a kid, I loved everything from Elton John and Phil Collins to Hanson and NSYNC. I saw Dave Matthews Band three times. I also went through a hardcore phase in high school, where I listened to bands like Underoath and As Cities Burn. I loved Eminem, Blink 182, Outkast, and Death Cab for Cutie. I was all over the place.
3. At what point in your journey, did you realise that you have accomplished something? (Volunteer Music)
Cory Quintard: An artist’s life is full of highs and lows. Remember to enjoy the successes as they come because it’s easy to blow past them to get to the next big milestone. I am grateful every day that I get to do this for a living. I just want to stay true to myself and make the type of art I want to make.
4. Do you think one must have educational qualifications to do well in life?
Cory Quintard: I hope not because I don’t have many. I didn’t even finish college. Many people in my professional artistic community don’t have college degrees because most artists develop their craft by experience rather than in a classroom setting. However, I don’t want anyone without a medical license performing surgery on me or someone without an engineering degree building the bridge I drive on. It all depends on how you want to serve the world. I believe if you are eager and willing to learn new things, you will get far in life regardless of your calling.
5. What are your views on the future of live music?
Cory Quintard: I am an optimistic person. The connection we get from being in a crowd full of strangers, all connecting in our own ways with a work of art is spiritual and profound. Safety should be our priority, but in due time I believe we will be packing theatres and clubs again.
6. Which artists do you look forward to collaborating with?
Cory Quintard: My favourite artists right now are Gang of Youths, The National, and Haim, so if any of them want to work together, please let me know. I have felt a musical kinship with Andrew McMahon (Jack’s Mannequin, Something Corporate) since I was young, so it would be a treat to work with him.
7. Any tips for aspiring musicians?
Cory Quintard: Don’t follow trends. I have made that mistake before. Stay true to yourself. Don’t worry about breaking into the industry. Write music that moves you and write every single day until you are addicted to the process. The best way to get very good at writing songs is to finish a lot of them. All of them won’t be good, but that’s how you get better. Enjoy the process. You can’t always control the reception, but you can be happy creating and improving every single day.
Aron Cohen On How He Started LakersAllDayEveryday And Turned It Into A Career
Aron Cohen is the man behind the famous “Lakers All Day Everyday” Instagram account that has amassed over 200k followers and is followed by NBA players like Anthony Davis, Quin Cook, etc. Aron and I talked about how he originally became a Lakers fan (being a huge Lakers fan myself) and what made him start LADE. Here is the conversation we had!
Q1. Who is Aron Cohen in real life?
Aron- I’m a 21-year-old from Los Angeles just doing what I love and calling it work. When I was 13, I created @LakersAllDayEveryday on Instagram. 7 years later, it has gone from a hobby to a full-on career. Instagram has become my workplace and it’s led to me some great work opportunities with companies like Adidas, Bleacher Report, ESPN, and some others.
Q2. How did you grow to become a Lakers fan?
Aron- Kobe Bryant. He is the reason I’m a Laker fan and the reason why I started LakersAllDayEveryday. He gave me so much joy every single time he played and he made me fall in love with the sport of basketball. But more importantly, he taught me how to approach LIFE. His Mamba Mentality is the reason why I’ve been able to do what I’ve done at a young age. He taught me to keep my head down and just work my tail off.
I always used to say, if Kobe got traded or signed with another team, I would instantly become a fan of that team. My love for Kobe was always stronger than my love for the Lakers and it still is.
Q3. Why did you decide to start “Lakers All Day Everyday“?
Aron- I started LADE when I was 13 years old and created it because I wanted to share my passion with other Laker fans from around the world. I was so obsessed with the Lakers and thought it would be a good idea to create a place for Laker fans to unite and share their opinions. Fast forward to today and we have grown to over 230K followers! It’s an amazing community that I’m glad to be a part of.
Q4. What were your key takeaways from working at ESPN, BleacherrReport, Adidas?
Aron- One of the most important things I’ve learned is that networking never stops. You should always look to expand your network. Often times, once people land a job or internship, they think that they don’t need to network anymore and that is a huge mistake.
Once I got to each of these jobs, I knew that I was surrounded by the best of the best. I made sure to meet individually with each of my co-workers to hear about how they got to where they were and if they had any advice for me.
Being able to have these experiences taught me that if you really want something, you can work hard and eventually get it. Nothing was ever given to me. It’s easier said than done but it’s very true.
Q5. You have created countless pieces of content for social media, what would you say to someone who wants to start creating content in 2020?
Aron- My biggest piece of advice is to focus on bettering your content. Nowadays everyone just gets caught up with their follower count and they forget the most important key to growing: their actual content. If you don’t have good content, why would people follow your page? You need to put yourself in their shoes and give people a reason to follow you. Study accounts that are doing similar things to what you are trying to do and see what works for them. As you grow, you see what does well and what doesn’t with your specific audience. If you stay consistent and continue to make better content you will see the followers roll in. Guaranteed.
Q6. Is there something you would like to say to our readers?
Aron- If you’re passionate about starting something, I encourage you to go for it! Stay dedicated, work on it every day, and be patient. Again, it’s all easier said than done but it’s a proven formula for success.
Q7. Is there something you would like to say to Nwsppr?
Aron- Thank you for taking the time to read the article! You can find me on Instagram @AronCohen