Today we sat down with Luke Cervino, founder of A1A Media. Luke has networked with some of the biggest A-List athletes in the industry like Ex NBA Champion Kendrick Perkins and how he started out with his career. Have a look at this conversation we had!
1. Who is Luke Cervino in real life?
Luke Cervino is the Founder of A1A Media. A digital/sports marketing agency. I grew up in New Jersey. Lived in South Florida for the past two years. Now back in New Jersey. I grew up playing basketball and football. I went on to play basketball in college at William Paterson University. I have been in the sports marketing industry for 5 years now. I was introduced to Kendrick Perkins through Kevin Garnett. Kendrick and I have been working together for the last 5 years. Kendrick is a client but I consider him family. A brother to me. I am 27 years old. Just turned 27 on September 2nd. Some of my hobbies include playing basketball, exercising, reading, collecting sports cards. I am the Founder of A1A Media. I am Kendrick Perkins Marketing Agent/Business Manager. Kendrick Perkins played 14 years in the NBA. Where he won an NBA Championship in 2008 with the Boston Celtics. For Kendrick, we work together on Endorsement deals, Social media Accounts, Marketing, Business, and Brand Opportunities. At A1A Media we provide services such as Athlete/Influencer Campaigns, creating content, Driving traffic and ad campaigns, Marketing, and PR, and also Social Media/Instagram Growth. My Network is really important and I have a very big and powerful network.
2. Why did you decide to start a1a Media?
I have a vision at a young age to work with professional athletes and celebrities. I knew my very strong network would give me the opportunity to. So providing value has always been important to me to provided to my clients and myself. Marketing and networking is what I am very good at.
3. What are the key factors separating you from other media marketers?
I can get your product/brand into the handles of the best athletes in the world. Create creative content. I can get your product into the best athletes in the world. I provide an outlet for brands/businesses to put their trust into me, we work together on the brand’s vision and then create content with athletes and influencers who fit the brand. Then we market the content and drive sales for the brand. PR services. Having your article rank on google well. Growing your Instagram account organic.
4. What problems did you face during your journey? (Luke Cervino)
Some obstacles managing inbound leads and prioritizing the leads. Organization and creating a pattern and routine system is some advice I love to give. Find the best and most efficient system that works for you and stick to it. Consistent is key. Expanding my business bringing on more clients but still staying efficient in my work.
5. You have worked with A-List athletes like Kendrick Perkins, what would you say is your key takeaway from working with such big names?
Just be yourself. Be consistent. Find your passion and go attack your dreams. “Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions” Tony Robbins. Experience… Try and Try and Try again. Track your success and failures. Research education yourself. Most importantly NETWORK. Network with good people and bring value to the table. Just be yourself. Don’t try to impress anyone or be someone you’re not. Work extremely hard. “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided” Tony Robbins
6. Is there something you’d like to say to our readers?
Check out my website A1A Media
Come connect with me on Linkedin Luke Cervino Linkedin
Check out my Instagram Luke Cervino Instagram
7. Is there something you’d like to say to Nwsppr?
Thank you for the article! Appreciate your time! You guys have something great going on. Keep it up!
Aron Cohen On How He Started LakersAllDayEveryday And Turned It Into A Career
Aron Cohen is the man behind the famous “Lakers All Day Everyday” Instagram account that has amassed over 200k followers and is followed by NBA players like Anthony Davis, Quin Cook, etc. Aron and I talked about how he originally became a Lakers fan (being a huge Lakers fan myself) and what made him start LADE. Here is the conversation we had!
Q1. Who is Aron Cohen in real life?
Aron- I’m a 21-year-old from Los Angeles just doing what I love and calling it work. When I was 13, I created @LakersAllDayEveryday on Instagram. 7 years later, it has gone from a hobby to a full-on career. Instagram has become my workplace and it’s led to me some great work opportunities with companies like Adidas, Bleacher Report, ESPN, and some others.
Q2. How did you grow to become a Lakers fan?
Aron- Kobe Bryant. He is the reason I’m a Laker fan and the reason why I started LakersAllDayEveryday. He gave me so much joy every single time he played and he made me fall in love with the sport of basketball. But more importantly, he taught me how to approach LIFE. His Mamba Mentality is the reason why I’ve been able to do what I’ve done at a young age. He taught me to keep my head down and just work my tail off.
I always used to say, if Kobe got traded or signed with another team, I would instantly become a fan of that team. My love for Kobe was always stronger than my love for the Lakers and it still is.
Q3. Why did you decide to start “Lakers All Day Everyday“?
Aron- I started LADE when I was 13 years old and created it because I wanted to share my passion with other Laker fans from around the world. I was so obsessed with the Lakers and thought it would be a good idea to create a place for Laker fans to unite and share their opinions. Fast forward to today and we have grown to over 230K followers! It’s an amazing community that I’m glad to be a part of.
Q4. What were your key takeaways from working at ESPN, BleacherrReport, Adidas?
Aron- One of the most important things I’ve learned is that networking never stops. You should always look to expand your network. Often times, once people land a job or internship, they think that they don’t need to network anymore and that is a huge mistake.
Once I got to each of these jobs, I knew that I was surrounded by the best of the best. I made sure to meet individually with each of my co-workers to hear about how they got to where they were and if they had any advice for me.
Being able to have these experiences taught me that if you really want something, you can work hard and eventually get it. Nothing was ever given to me. It’s easier said than done but it’s very true.
Q5. You have created countless pieces of content for social media, what would you say to someone who wants to start creating content in 2020?
Aron- My biggest piece of advice is to focus on bettering your content. Nowadays everyone just gets caught up with their follower count and they forget the most important key to growing: their actual content. If you don’t have good content, why would people follow your page? You need to put yourself in their shoes and give people a reason to follow you. Study accounts that are doing similar things to what you are trying to do and see what works for them. As you grow, you see what does well and what doesn’t with your specific audience. If you stay consistent and continue to make better content you will see the followers roll in. Guaranteed.
Q6. Is there something you would like to say to our readers?
Aron- If you’re passionate about starting something, I encourage you to go for it! Stay dedicated, work on it every day, and be patient. Again, it’s all easier said than done but it’s a proven formula for success.
Q7. Is there something you would like to say to Nwsppr?
Aron- Thank you for taking the time to read the article! You can find me on Instagram @AronCohen
Bella Jaeger On Starting “New Age Digital PH”
Bella Jaeger is the founder of New Age Digital PH – an agency focusing on branding, creative production, social media management, photography, videography, etc! Bella was kind enough to take the time out and discuss with us about her journey. Read on!
1. Who is Bella Jaeger in real life?
Oh mann, I’m a very down to earth & restless person! Before the whole pandemic situation- I’d always get ready to plan some sort of out of town trip with my friends, I like to get the gang together! I’m bubbly, quite energetic at times (it’s the Sagittarius in me) and I love learning new ideas, I also love communicating with people, a social butterfly you may say. I also get easily bored so I always need to refresh my mind and find something interesting and fulfilling to do- Maybe that’s why I’m extremely hands-on with my agency because if I feel that I’m just laying down and staring into outer space then I’m useless. (lol) But to each his own! That’s just me 😉
2. What can you tell us about “New Age Digital PH”?
NAD is my baby! I founded New Age Digital last September 2019 and it’s been amazing ever since. Basically, we are a start-up agency here in the Philippines that provides Digital Marketing Services- from content creation to ads management, we’re on it. We’re a group of young, thriving individuals who all find beauty in social media rather than the bad. We make sure to help grow a brand’s digital presence and try to make it stronger and better. We recently launched our Youtube Channel called Nad Tv where we share and talk about our growing pains and also a few tips and tricks when it comes to our knowledge in the digital world.
3. What problems did you face in your career when you were starting?
Oh, lots and lots of problems! Of course, there are financial problems, then the hiring and firing problems. Finding the best people to fit into your team. Then, of course, thinking of the company’s brand colors and logos. Then come to the first few clients- making sure we keep them happy and renewing partnerships with us. Mainly, the pandemic is a big problem because of budget constraints in the company and also within the potential clients we were supposed to work with. A lot were in the F&B industry that’s why. I can’t say that I’ve perfected any of these problems yet because NAD is fairly new, we’ve only turned just 1. But it’s been fun- it’s fun to learn, to grow and I love what I do and I know I’m good at it so there are never problems, only solutions 😉
4. What is that one moment in your career that gave you a sense of accomplishment in your career?
Hmm, well if there’s a sense of accomplishment it’s certain that I’ve made it to this point of my career life at 27. Establishing New Age Digital and getting brands to trust us at such an early stage in our agency’s life is something I’m very proud of. You see, I started in 2015 as a freelance social media manager and eventually fell in love with the idea of marketing that I dug into it deeper. Creating my very own agency with my partners now and knowing that we are all so passionate about it and that we are all in one boat when it comes to constant decision making is something I am truly blessed and lucky to have. I find that very accomplishing.
5. What is something you wish you had known when you were starting?
I think it would mostly be more knowledge of managing a business. I mean I’ve always been an employee for 8 years of my working life- so to start an agency now and truly run it requires a lot of research and nothing really is by the book here, you see it comes from experience and learning. It also takes a lot of observation and in-depth decision making.
6. Is there something you’d like to say to our readers?
Hello there readers! Hope you guys are all staying happy and keeping safe! My motto in life is to always to fall in love with the process, whatever it maybe don’t rush it! I know it’s cheesy, but if you haven’t found your passion yet- don’t worry IT WILL COME. Of course, you need to work for it- explore, find what your strengths are, more so your weaknesses, and put them into practice. See what you’re good at, do what you love and you are definitely going to rock at it! Everything will pay off as long as you work hard for it.
7. Is there something you’d like to say to Nwsppr?
BELLA JAEGER- Thank you so much for having me! More power to the Nwsppr team- you guys are great! And thank you so much for supporting individuals like me! Keep up the good energy!
Harsh Punjabi AKA Technolobe On Making It As A Tech Content Creator
We have a really interesting guest who was kind enough to join us and share his story on how he made it as a Content Creator making tech videos on YouTube. Harsh has over 80k subscribers on YouTube (Technolobe) and does a fine job of producing high quality content and makes videos that help you in one or the other way! Check out the conversation we had below!
1. Who is Harsh in real life?
I am a 23 year old software engineer who aspires to be a successful entrepreneur someday. Apart from this Harsh Punjabi is a very fun person in real life. I love to hang out with friends and have a long chat over chai or coffee.
2. How did you find your interest in Tech?
If I think about it, I’ve always been interested in tech. Thanks to my parents, I always had a lot of
tech stuff in my house and my passion for tech only grow because of this. Technology has and
will always be a very big part of my life.
3. Why did you decide to start Technolobe?
I wanted to start something of my own and the best industry was tech because of my immense
passion. Now at first I tried writing blogs, making websites and all but that wasn’t for me. So one
fine day I decided to give youtube a try. Almost 4 years later, I am glad that I gave this a try. Making videos about tech products is a pretty cool job.
4. You have successfully grown your YouTube channel (Technolobe) to 80k plus subscribers, what was the one thing that gave you a sense of accomplishment in your career?
Being able to help someone make a good tech purchase is the thing that gives me a sense of
accomplishment. After I have suggested a product and then people actually buy it an enjoy it,
that feeling is incredible and makes me feel that I have made it in the tech industry.
5. Do you think it is viable to start a YouTube channel in 2020? (Tech YouTube Channel)
Yeah definitely. As a matter of fact, more people that ever are on the internet right now and makes 100% sense to start a YouTube channel in 2020. If you have a story to tell in a video format, then starting a youtube channel should be the way to go.
6. Do you think an educational qualification is necessary to succeed in life?
Yes. I strongly believe that education plays a big part in your life. A well educated person will always have a lot of career options and paths. Education shapes a person in an excellent way. Also, going to college is an incredible experience. The people you meet, new things you learn, friendships that you make, etc. make it all worth it.
7. What would you say to someone who is just starting out?
Be patient. Patience is the number 1 thing that you need to have. Things are not going to happen overnight. Take you time, do it right and have fun with it.
8. Is there something you would like to say to our readers?
Hope that you guys find my answers helpful in some way. Also, don’t forget to subscribe to my channel for some awesome tech content. Technolobe
9. Is there something you would like to say to Nwsppr?
You guys are doing a great job. More power to you.