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Luke Cervino On Why Working With A-List Athletes Helped Him Build His Agency

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Today we sat down with Luke Cervino, founder of A1A Media. Luke has networked with some of the biggest A-List athletes in the industry like Ex NBA Champion Kendrick Perkins and how he started out with his career. Have a look at this conversation we had!

1. Who is Luke Cervino in real life?

Luke Cervino is the Founder of A1A Media. A digital/sports marketing agency. I grew up in New Jersey. Lived in South Florida for the past two years. Now back in New Jersey. I grew up playing basketball and football. I went on to play basketball in college at William Paterson University. I have been in the sports marketing industry for 5 years now. I was introduced to Kendrick Perkins through Kevin Garnett. Kendrick and I have been working together for the last 5 years. Kendrick is a client but I consider him family. A brother to me. I am 27 years old. Just turned 27 on September 2nd. Some of my hobbies include playing basketball, exercising, reading, collecting sports cards. I am the Founder of A1A Media. I am Kendrick Perkins Marketing Agent/Business Manager. Kendrick Perkins played 14 years in the NBA. Where he won an NBA Championship in 2008 with the Boston Celtics. For Kendrick, we work together on Endorsement deals, Social media Accounts, Marketing, Business, and Brand Opportunities. At A1A Media we provide services such as Athlete/Influencer Campaigns, creating content,  Driving traffic and ad campaigns, Marketing, and PR, and also Social Media/Instagram Growth. My Network is really important and I have a very big and powerful network.

2. Why did you decide to start a1a Media?


I have a vision at a young age to work with professional athletes and celebrities. I knew my very strong network would give me the opportunity to. So providing value has always been important to me to provided to my clients and myself. Marketing and networking is what I am very good at. 

luke cervino

3. What are the key factors separating you from other media marketers?

I can get your product/brand into the handles of the best athletes in the world. Create creative content. I can get your product into the best athletes in the world. I provide an outlet for brands/businesses to put their trust into me, we work together on the brand’s vision and then create content with athletes and influencers who fit the brand. Then we market the content and drive sales for the brand. PR services. Having your article rank on google well. Growing your Instagram account organic. 

4. What problems did you face during your journey? (Luke Cervino)

Some obstacles managing inbound leads and prioritizing the leads. Organization and creating a pattern and routine system is some advice I love to give. Find the best and most efficient system that works for you and stick to it. Consistent is key. Expanding my business bringing on more clients but still staying efficient in my work. 


5. You have worked with A-List athletes like Kendrick Perkins, what would you say is your key takeaway from working with such big names?


Just be yourself. Be consistent. Find your passion and go attack your dreams. “Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions” Tony Robbins. Experience… Try and Try and Try again. Track your success and failures. Research education yourself. Most importantly NETWORK. Network with good people and bring value to the table. Just be yourself. Don’t try to impress anyone or be someone you’re not. Work extremely hard. “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided” Tony Robbins

6. Is there something you’d like to say to our readers?


Check out my website A1A Media 

Come connect with me on Linkedin Luke Cervino Linkedin

Check out my Instagram Luke Cervino Instagram

7. Is there something you’d like to say to Nwsppr?  

Thank you for the article! Appreciate your time! You guys have something great going on. Keep it up! 

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Ivy Sanchez Talks About Starting SANZNYC

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Ivy Sanchez SANZNYC

Ivy Sanchez took the time out to talk about how she started her own clothing line – SANZNYC and shares her experience in the reselling, digital media space!

1. Who is Ivy Sanchez in real life?

I’m the owner of SANZ. NYC a clothing line and of IVY MEDIA a digital marketing agency that helps both new and established businesses get started on social media. I was born in the Dominican Republic and moved to the United States at the age of 7. I’m currently 25 years old used to live in New York and now living in New Jersey. I’m a digital creator and entrepreneur who absolutely loves to try new things. The closest people to me would describe me as shy but also outgoing, funny, sweet. I love to meet new friends and knowing their interests, you can find so much knowledge in a simple conversation with someone. One of the main things about me is that I’m always working 24/7! I literally never stop. No matter where I am, my laptop goes with me. My ideal vacation is a nice view, a relaxing environment, no interruptions on my work – and of course, SHOPPING. I’m also very organized. You won’t find me without a to-do list, that’s my best friend right there. I’m an Aquarius and very proud of it, I fit the zodiac sign’s description of loving to innovate and being a quick thinker. Super artistic, I’ll probably beat you at a game of music trivia. A hidden talent of mine is that I can tell what song is playing from 5 seconds of hearing it, more often than not haha. I’m also a really chill person and would rather have a more laid back approach to most things while being completely passionate and hardworking towards what matters. 

2. Why did you decide to start sanznyc?

I wanted to start a clothing line since I was 17 years old when I had found a brand named Friend n Foe. They’re a clothing brand originally from London and I completely fell in love with their simplistic designs. I’m in love with minimalistic design and that’s what I try to show in my clothing and my personal style. I like to make designs that look pleasing to the eye. At that age, I was learning a lot about photoshop and design and I thought, man I could definitely do this. I ran up the numbers on potential profits and that convinced me. I started off originally with a brand named AIRPLANE//MODE NYC that became very popular within the eSports community. I wanted something a little more simple and a brand that had the potential to be larger – a company that would change as I changed and one night I came up with the name SANZ. NYC which is a play on my last name and I ran with it.

Ivy Sanchez SANZNYC

3. What problems did you face when you were creating your clothing line?

One of the usual problems that I’ve always faced when creating a clothing line is deciding the launching process. I had such a hard time the first time around, deciding when, how, the amount of drops I would do, etc., with SANZ. I decided to release the stress of the process and just go all out without overthinking. It ended up being a complete success. Again, I’m very organized so I designed a few pieces, around 3 logo designs overall, and threw them out as my first collection. Another problem was the marketing, with my first brand I did not understand how I was going to get the word out. I watched a bunch of Gary Vaynerchuk videos and my mind opened up to many possibilities that worked quite well for me.

4. What advice would you give to someone who wants to start their clothing line?

Start it off as a side hustle, DON’T STRESS IT. It’s supposed to be fun! You can start with as much as $500 only, go below that price even. Write out all costs and gains, and the difference of that as your profit. I would say make a few designs, I recommend the website canva.com. Show them to your friends on Instagram, run a poll, see what they like better! The most important advice would be to make sure they understand that marketing is a big part of it, write out all the ways in which you can market the brand, it will look different for a lot of people. One of the things that worked for me was building up my Instagram following first, connecting with my audience, and building myself up as a brand before I threw out any projects. Now any project that I do, I know that I’ve got a pretty good handful of people backing me up and supporting me. You get to make new friends, connections that can help you in the future. Bring value to your audience and the best way to do that is to always connect, seek their opinions, and give them what they need.

5. You have had experience in the reselling business & the digital media space, what would you say are a few qualities one needs to have to succeed in that niche?

I think a lot of what has to do with business and working with customers has to be, knowing your reason ‘why’ you’re doing it. I hate it when people say that but your ‘why’ has to be what motivates you and it can always change over time. You have to be motivated. When it comes to dealing with customers, remember that you’re there to bring them value – it will make you feel confident in your business when you realize that you’re helping others and you’re important to them.

6. Is there something you’d like to say to our readers?

Ivy Sanchez- There are obstacles that might happen in any work you do and setbacks, and sometimes it can be enough to stop you in your tracks. Try to be patient when that happens, take a step back and continue on a little more. “Don’t do nothing unless your heart’s in it.” I never do anything unless I’m excited to try it out and see what comes of it. But also, don’t be afraid to change your mind. There’s strength in knowing when to quit and knowing when something doesn’t feel right to you. My best strategy for finding out what I love was writing out all projects that I’ve always wanted to try and trying each one out fully for 6 months. I also love the idea of 80% of the results coming from 20% of the work. I only keep the projects that I’m happy with and that gives me the most results in terms of profit. You want to work SMART and HARD at what gives you a great return on investment. Keep it pushing and always find time to enjoy life and be thankful. It works wonders for your success. 

7. Is there something you’d like to say to Nwsppr

Ivy Sanchez- Thank you so much for having me. I am insanely flattered with your consideration. The website and the concept is perfect and absolutely filled with so many talented people and tons of great advice to learn from. This is gonna be amazing! Wishing you all the best and let’s keep in contact.

ALSO READ: DUSTIN LEE TALKS ABOUT WORKING WITH GARY VAYNERCHUK

FOLLOW IVY SANCHEZ ON INSTAGRAM!

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Dustin Lee Talks About Working With Gary Vaynerchuk

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dustin lee

Dustin Lee is a videographer and content creator working for GaryVee and Team GaryVee. He has worked on various social projects and created the Instagram account @costanzagrams. He has also been the subject of admiration from countless GaryVee fans including me! He was kind enough to take some time out and do this interview!

1. Who is Dustin Lee in real life?

I’m a 35-year-old BMX enthusiast, Muay Thai enthusiast, car enthusiast, and huge Seinfeld fan.

2. How did your job at VaynerMedia?

I applied like a regular Joe Schmo, got rejected, then luckily got a callback 6 months after I applied asking if I was still interested.  My only leverage was that I built a fairly large Instagram account show casing that I understood Instagram (@costanzagrams)

3. What has your experience been like working for Gary Vaynerchuk?

Everyday is something new, we’re always adapting, speed speed speed, and learning new things that I didn’t go to school for.

4. What are your views on the current outlook of trading cards?

It’s very interesting and fluctuates all the time.  Its really like an unregulated stock market

5. You’ve been biking for a while, what is something that biking taught you?

 I learned a lot of the tricks I do are very mentally challenging and really “in my head”.  And also learned to work smarter, not winging it.

6. Is there something you’d like to say to our readers?

Work hard, but do your best to be patient.  I understand it’s easier said than done. But it’s the only practical advice that can actually lead somewhere. Have faith and keep going.

ALSO READ: CJ BOLING ON HOW GARY VAYNERCHUK CHANGED HIS LIFE

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Bella Jaeger On Starting “New Age Digital PH”

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bella jaeger

Bella Jaeger is the founder of New Age Digital PH – an agency focusing on branding, creative production, social media management, photography, videography, etc! Bella was kind enough to take the time out and discuss with us about her journey. Read on!

1. Who is Bella Jaeger in real life?

Oh mann, I’m a very down to earth & restless person! Before the whole pandemic situation- I’d always get ready to plan some sort of out of town trip with my friends, I like to get the gang together! I’m bubbly, quite energetic at times (it’s the Sagittarius in me) and I love learning new ideas, I also love communicating with people, a social butterfly you may say. I also get easily bored so I always need to refresh my mind and find something interesting and fulfilling to do- Maybe that’s why I’m extremely hands-on with my agency because if I feel that I’m just laying down and staring into outer space then I’m useless. (lol)  But to each his own! That’s just me 😉 

bella jaeger


2. What can you tell us about “New Age Digital PH”?

NAD is my baby! I founded New Age Digital last September 2019 and it’s been amazing ever since. Basically, we are a start-up agency here in the Philippines that provides Digital Marketing Services- from content creation to ads management, we’re on it. We’re a group of young, thriving individuals who all find beauty in social media rather than the bad. We make sure to help grow a brand’s digital presence and try to make it stronger and better. We recently launched our Youtube Channel called Nad Tv where we share and talk about our growing pains and also a few tips and tricks when it comes to our knowledge in the digital world. 


3. What problems did you face in your career when you were starting?

Oh, lots and lots of problems! Of course, there are financial problems, then the hiring and firing problems. Finding the best people to fit into your team. Then, of course, thinking of the company’s brand colors and logos. Then come to the first few clients- making sure we keep them happy and renewing partnerships with us. Mainly, the pandemic is a big problem because of budget constraints in the company and also within the potential clients we were supposed to work with. A lot were in the F&B industry that’s why. I can’t say that I’ve perfected any of these problems yet because NAD is fairly new, we’ve only turned just 1. But it’s been fun- it’s fun to learn, to grow and I love what I do and I know I’m good at it so there are never problems, only solutions 😉 


4. What is that one moment in your career that gave you a sense of accomplishment in your career?

Hmm, well if there’s a sense of accomplishment it’s certain that I’ve made it to this point of my career life at 27. Establishing New Age Digital and getting brands to trust us at such an early stage in our agency’s life is something I’m very proud of. You see, I started in 2015 as a freelance social media manager and eventually fell in love with the idea of marketing that I dug into it deeper. Creating my very own agency with my partners now and knowing that we are all so passionate about it and that we are all in one boat when it comes to constant decision making is something I am truly blessed and lucky to have. I find that very accomplishing.

bella jaeger


5. What is something you wish you had known when you were starting?

I think it would mostly be more knowledge of managing a business. I mean I’ve always been an employee for 8 years of my working life- so to start an agency now and truly run it requires a lot of research and nothing really is by the book here, you see it comes from experience and learning. It also takes a lot of observation and in-depth decision making.

6. Is there something you’d like to say to our readers?

Hello there readers! Hope you guys are all staying happy and keeping safe! My motto in life is to always to fall in love with the process, whatever it maybe don’t rush it! I know it’s cheesy, but if you haven’t found your passion yet- don’t worry IT WILL COME. Of course, you need to work for it- explore, find what your strengths are, more so your weaknesses, and put them into practice. See what you’re good at, do what you love and you are definitely going to rock at it! Everything will pay off as long as you work hard for it. 


7. Is there something you’d like to say to Nwsppr?

 BELLA JAEGER- Thank you so much for having me! More power to the Nwsppr team- you guys are great! And thank you so much for supporting individuals like me! Keep up the good energy!

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