In today’s society, running a successful digital marketing firm can prove a little difficult. With the ongoing pandemic and the devastating state of the economy, most entrepreneurs in the digital marketing industry will definitely find it hard to keep their agencies afloat due to the absence of key staff and team members. A week ago, I got the chance to speak with digital marketing expert Landon Murie. Landon is the founder of Goodjuju, a marketing and SEO agency that helps property management companies gain more online exposure so they can get more clients and grow.
During the interview, Landon discussed ways by which business can stay afloat during this period with a not so new concept known as Remote working, and successfully manage a team.
The Covid Pandemic has brought to light the importance of remote working, how has your company adjusted to this modern way of completing projects?
To say the least, my company, Goodjuju is built on the foundation of remote working. So far, I’ve been able to scale my marketing agency, which is situated in the U.S, internationally. All my clients are property managers in America and so far they’ve not had any reason to complain.
My team is composed of remote workers from around the world and this has helped us adjust quite perfectly to the changes brought about by the pandemic. Our operations were virtually uninterrupted and we’ve continued to run things the same way we did before.
This is why I always counsel agency founders on the importance of imbibing remote working to their business models. You’ll never know when the next global/economic shift might happen.
Awesome! Usually Coordinating Small Teams At Work Is Difficult, How Are You Able To Manage Such A Diverse Team Who Haven’t Even Met Each Other Physically?
To be honest, I’ve struggled a lot with this. When I created Goodjuju, I didn’t bring on team members at first. Due to this, I forgot to create adequate systems. When I finally brought some team members onboard, It was chaos. Over time, I learned that the only way to manage our remote team members was to utilize expertly created systems, and processes.
Eventually, we were able to create a good system and track everything with a project management software called “Clickup.” We still use this system to date and it’s kept us on track so far.
Based On Your Personal Experience As An Entrepreneur, What Should Anyone Striving To Run A Successful Team Do?
Well, in light of this topic, the first thing I think anyone striving to run a successful team should do is to be part of one. When you are part of a team, you’ll notice how things are done and which aspects need improvement the most. You’ll also know what it feels like to be a team member.
After this here are a few other things I suggest;
1- Create teachable systems/processes people can follow
2- Don’t micromanage people. “Trust, but verify”
3- Keep in touch as best as possible (chat/app)
4- Make sure you and team aligned on vision/goals
5- Create a motivational environment with incentives
Apply all of these, and you’ll be well on your way!
Jon Reyes On Becoming A Successful Scooter Rider & Content Creator
1. Who is Jon Reyes in real life?
1- I’m a Razor Scooter Era Survivor haha. Just a city kid trying to chase my ” 7 year old self ” dreams of being a professional in action sports. Most people know me as “easy’ or in my eyes content with not needing much to be happy.
2. How did you start your Sccooter Riding career?
Born and raised in NYC, when those razor scooters were a “thing” (for a summer) I was hooked on just pushing around and jumping off curbs. Simple fun has always been an addiction for me and this was/is exactly that. I knew I would be riding a scooter for eternity, just never thought of it actually becoming a big sport.
3. What problems did you face while you were just starting?
Ah man, I was the only “Scooter Kid” for the longest. In school, in the neighborhood, and at the skate spots. At the time you’re supposed to roll up with a skateboard if you wanted to be “cool”. Years ago the world never understood anything new and different, now creativity is an asset to most successful stories. I was the perfect example of an outcast.
4. What was your inspiration behind “Ride NYC”?
Fun, pure effortless fun. When I started YouTube I was all about getting the right idea, getting the perfect footage. The first RideNYC was led from a conversation with my buddies about just pushing around the city at night, turn on the GoPro, and just post whatever happens.
5. You’ve successfully grown your YouTube channel to 300k+ subscribers, what was your mindset like getting to that point? YT – JON REYES
My incentive was to document my journey being a professional so I could have something to look back on years from now. YouTube has such an awesome connection with it’s audience, it helped me appreciate everyone who’s supported me over the years and I think that’s what made my channel successful.
6. What are your key takeaways as a professional Scooter Rider/YouTuber?
It’s definitely a blessing to turn something I’m addicted to and love into a career. It’s still a ton of work that will probably never stop, but all that earns me more time to ride off camera, which is why I’m grateful
7. Do you think an educational qualification is necessary to succeed in life?
School is designed to learn a skill that can’t be taught in the real world. It all depends on what you’re trying to do. Most of the successful people I know now grew from self awareness and a creative mindset. Success is happiness, and if you can learn something from school to help you work toward being happy then go for it.
8. Is there something you’d like to say to our readers?
If you have a job or a path in life already, awesome….. but never delete the dreams you had when you were a kid because that is your fuel. Take risks and do everything in your power to be happy. In the end that will tell a better story.
9. Is there something you’d like to say to Nwsppr?
JON REYES – You guys are great, so much energy, and everything is clean. I love how you guys support anybody and anything that contributes to moving forward…and thank you for giving me the opportunity to share my story. This is just the beginning, I’ve got so much more i’ll need to do! 🛴
John Hill On Skateboarding His Way To Success
John Hill is a Professional Skateboarder, YouTuber & Content Creator. John has had massive success in his career all because of the work he has put in, and because of his love for what he does. John lives in New York City and has over 800k Subscribers on YouTube & more than 280k Followers on Instagram. Check out this amazing conversation we had!
1. Who is John Hill in real life?
Just a sk8er boi who is OBSESSED with building a peaceful life. I’m an extremely analytical, goofy, slightly nihilistic, human who gets way too overly excited about anything in this world that strikes me as even the slightest bit unique. I think if you asked others, they would say I’m a nice dude who works 24/7, and is eerily obsessed with skateboarding.
2. How did your love for skateboarding begin?
I grew up in Columbia, SC as the only asian boi I knew, so I felt detached, and bored with the community, when all of a sudden… the demo disk for “Tony Hawk’s Pro Skater” appeared from the heavens. The music and rebellious nature of skateboarding culture presented by the game captivated me. It made me feel special in a community that seemed to reward mediocrity. From there, I dreamed of living in this, culturally diverse paradise known as California. I knew that I had to make a living riding a skateboard, so that I could do it forever.
3. How has living in New York City and working as a YouTuber/Content Creator helped change your life for the better?
Firstly, becoming a Youtuber/Content Creator worked best for fleshing out my judgmental tendencies. I always thought of “Influencers” or sharing your voice, as narcissistic. I knew that I couldn’t grow in the world of social media and business, if I remained unfairly critical of anything I couldn’t relate to, so I started a project that threw me in the depths of self promotion. I mean, there are a ton of ways to answer this question. Youtube helped me become a better speaker, build confidence, sharpen my skateboarding skills, meet AMAZING creators, build an audience that makes me feel worthy, collaborate with brands, and allow me to spend more time on creative hobbies such as skateboarding, creating content, illustrating, and designing.
New York City is just more of the same, from what I gained from California. I wanted to be in a new “energy” (don’t hate me for using that word). I always moved a little fast and aggressively for California, and New York is exactly my speed. It’s SO MUCH easier and quicker to create here. You never sit in traffic, and every corner is a beautiful, unique backdrop. It gave my YouTube channel a new rhythm that revitalized the audience, and myself. I was able to meet creators who had different ambitions, and looked at “success” in ways that resonated deeper than building a large social media presence. It’s the first city that truly felt like “home” for me.
4. Do you think an educational qualification is necessary to succeed in life?
I’m going to answer this question based on the assumption we’re not talking about obtaining a career that absolutely requires a college degree. I have a very divisive opinion on this, BUT it depends on what you mean by eduction. I don’t see much value in traditional education beyond middle school. I can say, personally, High School was a complete waste of time for me. I learn at a faster rate, absorbing what interests me via online. From my perspective, the careers with longevity (creating business, owning a piece of a brand, monetizing your craft) is best built with experience. Freelancers are hired based on their portfolio of work, not their educational status. I’m an advocate for not pursuing college.
5. How did you start “Progress Daily” and what was your key takeaway starting”Progress Daily” as a business?
I had $1000 that I gained from my YouTube Adsense and thought “I could print 100 shirts at the local printing store, for $1000…LET’S DO IT!”. Before that, I would write “progress daily” on my daily to do lists, to remind myself that improvement is key, no matter how little that improvement was at the end of the day. I built a website, and fulfilled the orders myself, and used my YouTube channel as the marketing, and it worked. The brand has been through ups and downs, but luckily today, is running stronger than ever. My biggest take away is business requires attention, which I did not supply in the early stages. The marketing was strong, but the vision, story, and products were lacking. It’s easy to do what you think you “should” do, rather than what seems fun. Put as much fun into your business as you can.
6. What would you say to someone who is just starting out?
Don’t judge. If you find yourself saying “yuck, this sucks, I just don’t get it” about some one else trying to create art, you’ve lost. Business and growth are about empathy. The more you try to understand and feel for your fellow human, the more you’ll find yourself stumbling on serendipity. Build a YouTube channel and business around what you’re passionate about. Every one can work hard, but the ones that remain are the ones who are having a blast doing it. You need to start a business that you’re excited to wake up to.
7. Is there something you’d like to say to our readers?
Yes! I could be wrong about EVERYTHING you’ve read so far. I’m ok with being wrong, and learning from my mistakes. In fact, I see every learning experience as a monumental moment for growth. I’ve felt peace in life, focusing past the superficial version of success that clouds are human capability of happiness. You’re just a speck in the universe that exists for a flicker of time. If you have an hour left of life left, what are you going to focus on? I’m just realizing how pretentious some of this must sound, haha, I still stand by it.
8. Is there something you’d like to say to Nwsppr?
JOHN HILL – The fact that you post something every day blows my mind. The website is clean, and I appreciate the effort. I’d like to see video and audio added to the content you supply! This could’ve been a fun video/audio podcast, AND you can cut up a podcast into separate 10 minute talking points, so now you have 8 videos from one interview. Sorry if I’m overstepping, I’m obsessive with my creator friends as well, always looking over what they can do, giving them video and growth ideas. I feel like this is the strangest way to end an interview ever but I really appreciate your beautiful face and thank you for the love and curiosity.
Doing Good In Hollywood – Brad R Lambert Is Leading With Kindness
I recently interviewed Brad R Lambert. Brad is a producer, talent manager & an international speaker. Brad has worked with some of the biggest names in the entertainment industry. Check out the conversation we had below!
1. Who is Brad Lambert in real life?
I’m a Producer, Talent Manager and INTL. Speaker in Los Angeles, CA. I work with the top Brands, Studios, Celebrities, Artists and Professionals in the Industry – Prominent collaboration partners include: Walt Disney Studios, Marvel Studios, Warner Bros. Pictures, Chris Hemsworth, Sony Pictures, The Pittsburgh Steelers, Universal Pictures, Gary Vaynerchuk and more. At the end of the day, I’m just a guy who is chasing my passions and attempting to live out my dreams, while adding value and assisting those around me in hopes that they find happiness and achieve their dreams too.
2. How did you start your journey in the entertainment industry?
Prior to moving to Los Angeles, I worked in the Sports Industry for almost 10 years while I was on the East Coast. When I moved to Los Angeles 5 years ago, I started out working with Robert Downey Jr. and his incredible team. After that, I spent the next 2 years managing digital marketing campaigns for Warner Bros. for their TV, Film & Catalog titles. Since then, I’ve been working for myself and trying to capitalize on the many opportunities that this industry provides.
3. How did you land clients like Marvel, WB etc?
In business and in life, it’s all about providing value. Through my time out here in Los Angeles, I’ve built many relationships with people in the industry which leads you to many doors for potential opportunities. Once you’re at the door, it’s your job to provide the necessary value to open the door and acquire the opportunity. I was able to bring the necessary value and I was thorough and reliable in my execution, which allows me to come back and work with them further on future projects. Last year was special because I was able to work with Walt Disney Studios and Marvel Studios on the campaign for “Avengers: Endgame” and again with Marvel Studios with Sony Pictures on the campaign for “Spider-Man: Far From Home”.
If you’re young in the industry, look for “openings” to add value. If you see a company, brand, celebrity etc. who is in need of something (PR, Marketing, Content, etc.), bring that value to the table and watch how many doors open for you.
EDITOR’S NOTE :- BRAD R LAMBERT RECENTLY SURPRISED A 3 TIMES CANCER SURVIVOR AND A HUGE SPIDER-MAN FAN BY TAKING MATEO COKA TO THE PREMIERE OF SPIDER-MAN: FAR FROM HOME. CHECK OUT THE VIDEO OF HIM SURPRISING MATEO HERE.
4. Could you tell us more about how you took Mateo to the Spider-Man Far From Home premier?
BRAD R LAMBERT- I spoke at NC State University almost 2 years ago; While I was there a student connected me to her friend Mateo Coka, a 21 year old 3x cancer survivor (He fought cancer 3x in the first 10 years of his life) and the biggest Spider-Man fan I’ve ever met. I found out when hearing his story that Spider-Man helped get him through the darkest days of his life; Those stories, TV shows, films and characters brought him happiness and peace of mind when he needed it the most.
(Not sure if this is relevant to the “experience” but it is part of the story)
We became friends and I essentially became a mentor for him and his career moving forward. I assisted in getting him an internship with Robert Downey Jr. and his production company that next summer, which meant he had to move to Los Angeles for a few months! He had his very own “Stark Internship”. 🙂
With him in Los Angeles for the summer, the timing could not have been more perfect for what happened next. I was working with Sony Pictures and Marvel Studios on the marketing campaign for the release of “Spider-Man: Far From Home”. Knowing Mateo was a massive fan, I was able to acquire an extra ticket to the World Premiere to take him.
I wanted this to be a special “memorable” experience for him, so I was little creative in my way of telling him that he was going. I told him that Sony Pictures wanted me to do a reaction video to some exclusive, never-before-seen footage of “Spider-Man: Far From Home”. Knowing he was a big fan, I asked Sony Pictures if he could join, they said yes. He was absolutely thrilled with the opportunity to potentially see seconds of new footage for the upcoming film. I rented out a small private theater room to view the “exclusive” footage, but in reality, none of this was real…it was just a cover story to reveal the fact that he was going to go to the World Premiere.
The “exclusive” trailer began, and about 15-20 seconds in, it glitched out and the footage disappeared, as if the video was corrupt or broken. It then smashed-cut to a beautiful sky and birds chirping, panning down to me walking out of a building. I questioned what he was doing and that we didn’t “have time for this”, because he had to go back to his apartment to change, because we were going to the World Premiere that night. The reaction that followed was absolutely priceless, and the pure joy and emotion that was displayed was so heartwarming and wholesome. Mateo was crying, screaming and just completely overwhelmed. Later he revealed to me that it was the best night of his life.
At the end of the day, we all need to be kind to one another. If you have the opportunity to do something nice for somebody else, just do it. You just may change a life…
5. What have you learned working in the industry, that can benefit someone who is just starting out?
You’re not “too big” for any job or opportunity. Starting out, your goal should be to provide as much value as possible, big or small, as often as you can. That will help you build relationships and your reputation, while learning and gaining experience in multiple areas. At the end of the day, if you’re always providing value and you’re reliable…you will always get the call.
6. Do you think an educational qualification is necessary to succeed in life? (Particularly in this industry)
I think gaining a degree is important, but it’s not for everyone. I never want to discourage entrepreneurship, so you have to do what’s best for you. If you’re able to get into the industry quicker (prior to graduating), that experience is so incredibly valuable and beyond anything a normal “education” could provide. I’m speaking from experience, as I took a year off from school to work full-time for a marketing agency and manage major clients all over the country. So to answer your question I think experience and talent is far more necessary than a degree, but if that’s the path you choose it is not a poor decision.
7. Is there something you’d like to say to our readers?
Lead with kindness, provide whatever value you can in as many situations as you can, build genuine relationships with others and IF you can do something nice for somebody else, do it. Not everything always has to be a transaction.
8. Is there something you’d like to say to Nwsppr?
Follow more of my journey in Hollywood on Instagram – @bradrlambert