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KnowEd – The New Age Marketing For Institutions

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KnowEd Systems, a new age startup by a young entrepreneur Aaryan Kapoor. They aim to create a new and revolutionized marketing system of education institutions across India. Education has been one sector which hasn’t been able to extract the benefits of the tech revolution and reap its benefits. KnowEd Systems aims to change that.

The basic ideology behind KnowEd is to build solid, powerful & reliable IT & Marketing Infrastructures for Institutions across India. Be it any coaching center, a small scale school or a 100 acres University. We have set our market dynamically so that every one of these institutions can be equipped with the strongest & the most powerful IT & Marketing Infrastructure ever built.

KnowEd

Schools, colleges and every other institution that makes the Indian education system what it is, has its drawbacks. Our times are changing, our methods of doing things, people’s perspectives and so much more, everything is changing but the way “knowledge” is “shared” in classrooms still haven’t changed or evolved. Teachers still flow the old procedure, students still follow the same methods and are given a reality check past their school life.

Amongst their varied services, KnowEd also has an ERP which runs on an Artificial Intelligence software designed to better the interaction between teachers and students, and their parents keeping everyone and everything in the know. It helps digitize schools so that students are better equipped with technology.

“Our ERP is powered by an Artificial Intelligence which enhances interaction between Teachers, Students as well as their Parents. Since we have exceptional knowledge for Information Technology Systems, we vision every school to be digitized so that students can get a better exposure to technology. We have exceptional systems for school management which will help them ease work throughout their operations. In fact we are also willing to develop Government Institutions since they are known to be underdeveloped in terms of technology.”

KnowEd

KnowEd targets the three main levels of the institution system – Lower Level (Coaching Centers), Middle Level (Schools) & High Level (Colleges & Universities). These tiers are interrelated and their influence on the students and their presence can be leveraged if they are equipped with the right tools.

We asked Aaryan about how he started KnowEd and how he sees it in the future. He said

I currently cannot see any company specializing in IT & Marketing Services to Institutions, and I found it as the perfect spot for us to barge in. Institutions currently take services from companies not specialized in the educational area. So we had to be different from the existing providers. Everyone has always opposed the idea of a startup in the society and I started facing rejection from almost everyone for a startup. But I continued it, despite of people shouting all on my ears, because when you start developing something, you kinda get stuck with it. You start loving it.
I initially designed KnowEd as an alternative to the existing, unreliable, and old fashioned, over sized & expensive ERP software. It now gives Institutions, be it of any scale, who lack high-end IT & Marketing tools, access to technology and plans that empowers them to grow.
We have just started growing and getting clients recently. So I vision the future of KnowEd as clear and I believe highly in it.

Aaryan Kapoor

This definitely is a step in the right direction and might just be the seed for the change our system needs.

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HOW CHRIS SARCHET BELLS’ SHUTDOWN EVENT IS DISPENSING RELIEF ACROSS THE COUNTRY AMIDST THE PANDEMIC

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The past decade has seen an immense influence of music in our day to day lives. Music has also been tagged as a universal language as it captures the attention of any audience, no matter how strange the singer or the beat appears to be. It appears that Chris Sarchet Bell is fluent in the language of this activity as he orchestrates it as the brain instrument in capturing the trust and attention of the teenage fan base across the United Kingdom. 

While most event brands in the country invest in over 18s because they are trying to promote a more exclusive environment where clients have more disposable income and unofficially overprice their drinks, Shutdown is dragging its attention towards the attention of the minors.

The brand is as unique as its motivation and Chris Sarchet Bell is redefining what it means to have fun and enjoy the moment in the country. Since the past year where many event establishments were ravished because of the limitation on social excitement, Shutdown is coming out of this hurdle, stronger and better. 

The Journey to the top

As Chris boldly restates concerning how the journey to stardom has been so far amidst the torrent of negativity and bias that his brand has attracted, he states ‘Don’t let anyone tell you it can’t be done and never give up’. After losing his father at a young age, Chris found his pleasures in music and nightlife entertainment. 

He established his brand in his hometown, Burnley, in 2014 where his target of business was the over 18s. After gathering enough experience in his nightlife establishment, Shutdown took a turnover in its interest and started to organize shows for the U18s across the country. Because of the stigma of adult themes that are normally attached to raves, Shutdown had to take innovative steps in redefining its position on entertainment so as to garner the trust and permission of the police and parents in the society alike. 

Now a homegrown name in the country, Shutdown has toured from as high up as Scotland to as far down as Newquay hosting some of the most talked-about events in the area. With the colourful party and foam parties, it has also invited celebrity guests to attract attention. 

Into the spotlight of Shutdown

Shutdown has garnered worldwide fame on social media and their phone lines are buzzing with requests from enthusiastic clients across the country yearning for a taste of the fun and excitement that they bring to any city. Their high demand has earned them the UK’s largest leading U18s brand within the first two years of their establishment. 

Chris had a tough time growing up and he has experienced first-hand the intense competition of the nightlife business. He advises to “take a step back and assess a situation before jumping into it and to also not take on too much at one given time”.

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Jon Reyes On Becoming A Successful Scooter Rider & Content Creator

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JON REYES

Jon Reyes is a professional scooter rider and content creator living in NYC. Jon has over 300k followers on Instagram & over 350k subscribers on YouTube.

1. Who is Jon Reyes in real life?

1- I’m a Razor Scooter Era Survivor haha. Just a city kid trying to chase my ” 7 year old self ” dreams of being a professional in action sports. Most people know me as “easy’ or in my eyes content with not needing much to be happy.

2. How did you start your Sccooter Riding career?

Born and raised in NYC, when those razor scooters were a “thing” (for a summer) I was hooked on just pushing around and jumping off curbs. Simple fun has always been an addiction for me and this was/is exactly that. I knew I would be riding a scooter for eternity, just never thought of it actually becoming a big sport.

Jon Reyes

3. What problems did you face while you were just starting?

Ah man, I was the only “Scooter Kid” for the longest. In school, in the neighborhood, and at the skate spots. At the time you’re supposed to roll up with a skateboard if you wanted to be “cool”. Years ago the world never understood anything new and different, now creativity is an asset to most successful stories. I was the perfect example of an outcast.

4. What was your inspiration behind “Ride NYC”?

Fun, pure effortless fun. When I started YouTube I was all about getting the right idea, getting the perfect footage. The first RideNYC was led from a conversation with my buddies about just pushing around the city at night, turn on the GoPro, and just post whatever happens.

5. You’ve successfully grown your YouTube channel to 300k+ subscribers, what was your mindset like getting to that point?  YT – JON REYES

My incentive was to document my journey being a professional so I could have something to look back on years from now. YouTube has such an awesome connection with it’s audience, it helped me appreciate everyone who’s supported me over the years and I think that’s what made my channel successful.

6. What are your key takeaways as a professional Scooter Rider/YouTuber?

It’s definitely a blessing to turn something I’m addicted to and love into a career. It’s still a ton of work that will probably never stop, but all that earns me more time to ride off camera, which is why I’m grateful

7. Do you think an educational qualification is necessary to succeed in life?

School is designed to learn a skill that can’t be taught in the real world. It all depends on what you’re trying to do. Most of the successful people I know now grew from self awareness and a creative mindset. Success is happiness, and if you can learn something from school to help you work toward being happy then go for it.

8. Is there something you’d like to say to our readers?

If you have a job or a path in life already, awesome….. but never delete the dreams you had when you were a kid because that is your fuel. Take risks and do everything in your power to be happy. In the end that will tell a better story.

9. Is there something you’d like to say to Nwsppr?

JON REYES – You guys are great, so much energy, and everything is clean. I love how you guys support anybody and anything that contributes to moving forward…and thank you for giving me the opportunity to share my story. This is just the beginning, I’ve got so much more i’ll need to do! 🛴

ALSO READ: JOHN HILL ON SKATEBOARDING HIS WAY TO SUCCESS

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Managing A Remote Team During The Covid-19 Pandemic: With Entrepreneur Landon Murie

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LANDON MURIE

In today’s society, running a successful digital marketing firm can prove a little difficult. With the ongoing pandemic and the devastating state of the economy, most entrepreneurs in the digital marketing industry will definitely find it hard to keep their agencies afloat due to the absence of key staff and team members. A week ago, I got the chance to speak with digital marketing expert Landon Murie. Landon is the founder of Goodjuju, a marketing and SEO agency that helps property management companies gain more online exposure so they can get more clients and grow. 

During the interview, Landon discussed ways by which business can stay afloat during this period with a not so new concept known as Remote working, and successfully manage a team.

The Covid Pandemic has brought to light the importance of remote working, how has your company adjusted to this modern way of completing projects? 

To say the least, my company, Goodjuju is built on the foundation of remote working. So far, I’ve been able to scale my marketing agency, which is situated in the U.S, internationally. All my clients are property managers in America and so far they’ve not had any reason to complain. 

My team is composed of remote workers from around the world and this has helped us adjust quite perfectly to the changes brought about by the pandemic. Our operations were virtually uninterrupted and we’ve continued to run things the same way we did before. 

This is why I always counsel agency founders on the importance of imbibing remote working to their business models. You’ll never know when the next global/economic shift might happen.

Awesome! Usually Coordinating Small Teams At Work Is Difficult, How Are You Able To Manage Such A Diverse Team Who Haven’t Even Met Each Other Physically?

To be honest, I’ve struggled a lot with this. When I created Goodjuju, I didn’t bring on team members at first. Due to this, I forgot to create adequate systems. When I finally brought some team members onboard, It was chaos. Over time, I learned that the only way to manage our remote team members was to utilize expertly created systems, and processes. 

Eventually, we were able to create a good system and track everything with a project management software called “Clickup.” We still use this system to date and it’s kept us on track so far.

Based On Your Personal Experience As An Entrepreneur, What Should Anyone Striving To Run A Successful Team Do?

Well, in light of this topic, the first thing I think anyone striving to run a successful team should do is to be part of one. When you are part of a team, you’ll notice how things are done and which aspects need improvement the most. You’ll also know what it feels like to be a team member.

After this here are a few other things I suggest;

1- Create teachable systems/processes people can follow

2- Don’t micromanage people. “Trust, but verify”

3- Keep in touch as best as possible (chat/app)

4- Make sure you and team aligned on vision/goals

5- Create a motivational environment with incentives

Apply all of these, and you’ll be well on your way!

ALSO READ: CJ BOLING ON HOW GARY VAYNERCHUK CHANGED HIS LIFE

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