We recently had a conversation with Jason Wojo CEO of Wojo Media. Jason is based out of Orlando and runs a successful Digital Marketing Agency. Here are the questions we and his followers asked him!
Q1. Who is Jason Wojo?
I’m 22 years old from a small town in New York called Walden. I grew up in New York my whole life and went through different phases in my life as well. From being picked on for how short I was to being excluded from most popular activities during my young years I had to find a way to prove everyone wrong. That was my main goal after receiving all the hate and doubt… prove them wrong!
I was very good at basketball from a young age being recruited to some D1 and D2 programs at the age of 13 but then my height never lived up to the hype. I got frustrated with my under development which also led to me getting picked on more.
As a young kid I always looked at the world as an opportunity to find myself in what other people didn’t see because with all this hate towards a kid who was positive, optimistic and most importantly kind, I knew karma and the universe was taking me in a direction that would spike jealousy across the haters forever!
I went from being an aspiring chef going into my freshman year of college to being a CEO of a 6-Figure marketing agency in under 18 months! If you had to sum up a couple words about who I truly was I’d say this: “Don’t underestimate, Appreciate.”
Q2. What are your views on the current status of social media?
Social media, in terms of entrepreneurship, has shifted in many ways since I started. Advertising costs have risen drastically, ClickFunnels manifested into the new landing page phenomenon and content creation has been more creative than ever. But the one thing that has changed is authenticity and the way we perceive social acceptance from these online channels. We care about likes more than our health, we lie about things to get attention and most importantly we have too many “entrepreneurs” faking a lifestyle that they don’t even live to get people to buy their course!
Social media has allowed us to grow businesses online from literally nothing to 7 and 8 figure cash flow giants because of the way it allows us to day trade attention. Currently, social media has become so saturated though that now having differentiation and branding is how you’ll set yourself apart.
We see Instagram taking organic hits from many areas and the new rise of Tik Tok that has every social media user curious and somewhat confused as to why a previous music platform is now generating so much buzz. Music has been the culture for years now and that’s just the way it’s going to be. Everyone listens to music so when you combine that with everyday content it’s not surprising to see the attention Tik Tok is getting.
Moving forward I think brands need to focus more on consumer generated content, leveraging their differentiation and influencer marketing to compensate for losses in online advertising, organic reach and saturation in the market by exposing the brands and people who either have money to spend or don’t!
Q3. What advice do you have for someone starting an agency in 2019?
Audit your personality and know how to drive metric results. Having a likable personality and building relationships is how you will be able to keep clients longer, get referrals and have common ground with those that they be skeptical of your abilities or services.
You must know that this is a result driven industry where you need to have the right systems in place to drive your clients results on a daily basis and have it automated. When you can automate your agency, you’re allowed to scale to unbelievable heights.
Don’t focus so much on getting denied when you know you can drive true value. There’s no business owner or client who will turn you down if you first have credibility, a good sales process accompanied by results that will build trust in the relationship. If there’s one thing I would suggest it would be to qualify people before working with them. Only work with people who have the cash flow currently, want to increase, build a relationship, and understand the long-term relationship. There are no short-term gigs in digital marketing. Every business needs a team, so you need to fill that spot with results, consistency and value!
The one thing I fell into when I was first starting was the rat race of undercharging my prices just because I wanted to get my foot in the door and those days soon came to an end when I dropped clients who didn’t allow me to bump their rates even though I was giving value. My mistake was I should’ve charged those prices from the get-go and there would’ve been no problem. If someone doesn’t see your value up front, then the relationship won’t last long, and short-term people suck!
Q4. What problems did you face in your journey to the top?
The problems I faced was doubt, immaturity for sure, and a lack of business knowledge that made my climb to the top slower than it should’ve been. Thinking about this brings me to tears because it’s been such a journey and the ups and downs built me up to what I am now and all the long nights driving home from clients who were underpaying and staying up late at night writing copy and editing videos for clients that underpaid me made me learn discipline to never undercharge myself EVER again!
The second problem was when I started, I didn’t have a whole lot of advertising money to spend on ads and accelerate my journey even faster. I didn’t have any lead generation set in place to have local businesses give me their info and I could give a consultation in person and start working with them! When you have no money it’s obviously harder to scale but that’s why I stress relationships so much because referrals you get from your current clients will be your marketing!
The last problem I faced was equipment, a nicer laptop and faster means of getting work done. I had an old MacBook, no professional camera so I couldn’t upsell photography and videography services. I was using an iPhone which did the job but still took a toll on my reputation.
Q5. What was that one defining moment of your career that made you feel like you’ve made it?
When I was able to move to Orlando on my own, carry myself, pay my own bills, spend money on advertising that I couldn’t ever before and live life on my terms was when I knew it was getting serious. As soon as I moved here, I was landing clients, manifesting my truth and the universe was rewarding me for the jump I made so early in my life. I gained respect from my elders, have been included in some pretty high value 7 figure business deals and have had the opportunity to travel whenever I want without paying a dime because I was paying myself. Not the system, not the government… MYSELF!
Q6. How did you overcome those moments of self doubt?
Self-doubt was all about insecurities for me. I think that’s the root of self-doubt because when you’re insecure about yourself you can’t show people your true colors, your true value and decide to pick a facade lifestyle, that on a macro level, won’t allow you to navigate business at all! It makes you vulnerable to people who are hungrier, more transparent about themselves and leaves you being a business bottom feeder in the world! The bottom feeders don’t get the food, they get the crumbs!
When you doubt yourself, it’s a lack of confidence! That’s the first step of being successful. Realizing you’re a badass, and that you are YOU for a reason allows you to feel a sense of uniqueness to tackle every day with an optimistic mindset and gratitude. You’re ALIVE! Go show the world WHY!
Q7. Why did you decide to make a career in marketing?
This career got sprung onto me once I realized the money, I was making compared to taking an entry level 9-5 marketing job in corporate America. I was making way more money, I was happy, but I was still at home living with my parents and that’s when I made the jump to move to Orlando because I had nothing to lose!
I also had a mentor Greg Berry who taught me everything I knew when I started my journey. I was lucky enough to be a part of an entrepreneurial community where we taught other entrepreneurs how to build businesses, develop a long-lasting sales funnel, and have a never-ending stream of cash flow always coming in because that’s what either helps or kills a business. Cash Flow!
Moving forward I knew businesses needed new customers and I wanted to be the middleman, so Greg decided to take me under his wing and build an empire that he still has to this day where we were able to acquire over 200,000+ leads and 24,200+ paying customers in under 12 months!
Just like that, I was in the game and my life changed forever from here on out!
Also, while working with Greg he put me in touch with Troy Ericson. Troy is someone who is one of my best friends still to this day and I trust him with most of my projects because the work he did with us at Hustle Island and is one of the best copywriters I knew. We are very close to this day and I recently just hung out with him for 3 days in Chicago. (pic below)
Q8. Is there anything you’d want to say to your younger self?
I’d I was taking to my younger self, I’d tell him to always have a goal in mind with whatever you do. You have to write your goals down and always keep track of them. Everything you do, do it with a purpose. Make connections, be kind and always be yourself. You’re a special kid and you will make it as long as you don’t quit and give into the doubt others have set upon you! Don’t ask for help from anyone, just put your head down and keep going until you can’t anymore! You got this and always remember to not charge less because you want the quick buck! The quick bucks will hurt your long-term reputation and growth, not your wallet! It just depends which one is more important to you! You’ve been hanging out with people who you know you have to cut but I know it’s tough, but the time will come when you elevate so far that they can’t join you. It’s too much for them and they won’t be prepared to elevate with you. Elevate alone because you’ll learn so much about yourself and even if you’re lonely others will gravitate towards you and change your situation for the better!
Q9. Do you think an educational degree is necessary for an entrepreneur?
I would NOT go to school if you want to be an entrepreneur! School is a huge setback, most of the time it puts you in debt and everything business wise you learn in school is common sense and most of it is pointless definitions that don’t mean anything.
Schools need to teach us about money, real estate, macro investing, and NOT definitions about marketing! The system doesn’t want us to learn about money because then no one would go to school because they’d see it’s a terrible investment!
The system is set up for employees, robots, mediocre innovation and most importantly the mindset of an employee because once you start receiving a weekly paycheck you think like an employee, not an innovator!
I went to school and I didn’t learn a thing. Most assignments were half assed, not authentic but the system just takes your money and passes you along. While I was in school, I worked on a high-income skill, not a degree. Skills make money, degrees waste it!
Q10. Is there something you’d like to say to nwsppr?
I’d like to thank you guys for featuring me in this issue and hope those of you who are reading found value in this, especially aspiring entrepreneurs and marketers. Follow me on Instagram @TheJasonWojo where I post 2 pieces of content a day giving you the mental and strategic mindset of a 22-year-old who built a 6-figure income on straight grit, going against the grain, and seeking happiness over a paycheck! See you all on the inside!
Visit us at nwsppr to stay updated!
HOW CHRIS SARCHET BELLS’ SHUTDOWN EVENT IS DISPENSING RELIEF ACROSS THE COUNTRY AMIDST THE PANDEMIC
The past decade has seen an immense influence of music in our day to day lives. Music has also been tagged as a universal language as it captures the attention of any audience, no matter how strange the singer or the beat appears to be. It appears that Chris Sarchet Bell is fluent in the language of this activity as he orchestrates it as the brain instrument in capturing the trust and attention of the teenage fan base across the United Kingdom.
While most event brands in the country invest in over 18s because they are trying to promote a more exclusive environment where clients have more disposable income and unofficially overprice their drinks, Shutdown is dragging its attention towards the attention of the minors.
The brand is as unique as its motivation and Chris Sarchet Bell is redefining what it means to have fun and enjoy the moment in the country. Since the past year where many event establishments were ravished because of the limitation on social excitement, Shutdown is coming out of this hurdle, stronger and better.
The Journey to the top
As Chris boldly restates concerning how the journey to stardom has been so far amidst the torrent of negativity and bias that his brand has attracted, he states ‘Don’t let anyone tell you it can’t be done and never give up’. After losing his father at a young age, Chris found his pleasures in music and nightlife entertainment.
He established his brand in his hometown, Burnley, in 2014 where his target of business was the over 18s. After gathering enough experience in his nightlife establishment, Shutdown took a turnover in its interest and started to organize shows for the U18s across the country. Because of the stigma of adult themes that are normally attached to raves, Shutdown had to take innovative steps in redefining its position on entertainment so as to garner the trust and permission of the police and parents in the society alike.
Now a homegrown name in the country, Shutdown has toured from as high up as Scotland to as far down as Newquay hosting some of the most talked-about events in the area. With the colourful party and foam parties, it has also invited celebrity guests to attract attention.
Into the spotlight of Shutdown
Shutdown has garnered worldwide fame on social media and their phone lines are buzzing with requests from enthusiastic clients across the country yearning for a taste of the fun and excitement that they bring to any city. Their high demand has earned them the UK’s largest leading U18s brand within the first two years of their establishment.
Chris had a tough time growing up and he has experienced first-hand the intense competition of the nightlife business. He advises to “take a step back and assess a situation before jumping into it and to also not take on too much at one given time”.
Jon Reyes On Becoming A Successful Scooter Rider & Content Creator
1. Who is Jon Reyes in real life?
1- I’m a Razor Scooter Era Survivor haha. Just a city kid trying to chase my ” 7 year old self ” dreams of being a professional in action sports. Most people know me as “easy’ or in my eyes content with not needing much to be happy.
2. How did you start your Sccooter Riding career?
Born and raised in NYC, when those razor scooters were a “thing” (for a summer) I was hooked on just pushing around and jumping off curbs. Simple fun has always been an addiction for me and this was/is exactly that. I knew I would be riding a scooter for eternity, just never thought of it actually becoming a big sport.
3. What problems did you face while you were just starting?
Ah man, I was the only “Scooter Kid” for the longest. In school, in the neighborhood, and at the skate spots. At the time you’re supposed to roll up with a skateboard if you wanted to be “cool”. Years ago the world never understood anything new and different, now creativity is an asset to most successful stories. I was the perfect example of an outcast.
4. What was your inspiration behind “Ride NYC”?
Fun, pure effortless fun. When I started YouTube I was all about getting the right idea, getting the perfect footage. The first RideNYC was led from a conversation with my buddies about just pushing around the city at night, turn on the GoPro, and just post whatever happens.
5. You’ve successfully grown your YouTube channel to 300k+ subscribers, what was your mindset like getting to that point? YT – JON REYES
My incentive was to document my journey being a professional so I could have something to look back on years from now. YouTube has such an awesome connection with it’s audience, it helped me appreciate everyone who’s supported me over the years and I think that’s what made my channel successful.
6. What are your key takeaways as a professional Scooter Rider/YouTuber?
It’s definitely a blessing to turn something I’m addicted to and love into a career. It’s still a ton of work that will probably never stop, but all that earns me more time to ride off camera, which is why I’m grateful
7. Do you think an educational qualification is necessary to succeed in life?
School is designed to learn a skill that can’t be taught in the real world. It all depends on what you’re trying to do. Most of the successful people I know now grew from self awareness and a creative mindset. Success is happiness, and if you can learn something from school to help you work toward being happy then go for it.
8. Is there something you’d like to say to our readers?
If you have a job or a path in life already, awesome….. but never delete the dreams you had when you were a kid because that is your fuel. Take risks and do everything in your power to be happy. In the end that will tell a better story.
9. Is there something you’d like to say to Nwsppr?
JON REYES – You guys are great, so much energy, and everything is clean. I love how you guys support anybody and anything that contributes to moving forward…and thank you for giving me the opportunity to share my story. This is just the beginning, I’ve got so much more i’ll need to do! 🛴
Managing A Remote Team During The Covid-19 Pandemic: With Entrepreneur Landon Murie
In today’s society, running a successful digital marketing firm can prove a little difficult. With the ongoing pandemic and the devastating state of the economy, most entrepreneurs in the digital marketing industry will definitely find it hard to keep their agencies afloat due to the absence of key staff and team members. A week ago, I got the chance to speak with digital marketing expert Landon Murie. Landon is the founder of Goodjuju, a marketing and SEO agency that helps property management companies gain more online exposure so they can get more clients and grow.
During the interview, Landon discussed ways by which business can stay afloat during this period with a not so new concept known as Remote working, and successfully manage a team.
The Covid Pandemic has brought to light the importance of remote working, how has your company adjusted to this modern way of completing projects?
To say the least, my company, Goodjuju is built on the foundation of remote working. So far, I’ve been able to scale my marketing agency, which is situated in the U.S, internationally. All my clients are property managers in America and so far they’ve not had any reason to complain.
My team is composed of remote workers from around the world and this has helped us adjust quite perfectly to the changes brought about by the pandemic. Our operations were virtually uninterrupted and we’ve continued to run things the same way we did before.
This is why I always counsel agency founders on the importance of imbibing remote working to their business models. You’ll never know when the next global/economic shift might happen.
Awesome! Usually Coordinating Small Teams At Work Is Difficult, How Are You Able To Manage Such A Diverse Team Who Haven’t Even Met Each Other Physically?
To be honest, I’ve struggled a lot with this. When I created Goodjuju, I didn’t bring on team members at first. Due to this, I forgot to create adequate systems. When I finally brought some team members onboard, It was chaos. Over time, I learned that the only way to manage our remote team members was to utilize expertly created systems, and processes.
Eventually, we were able to create a good system and track everything with a project management software called “Clickup.” We still use this system to date and it’s kept us on track so far.
Based On Your Personal Experience As An Entrepreneur, What Should Anyone Striving To Run A Successful Team Do?
Well, in light of this topic, the first thing I think anyone striving to run a successful team should do is to be part of one. When you are part of a team, you’ll notice how things are done and which aspects need improvement the most. You’ll also know what it feels like to be a team member.
After this here are a few other things I suggest;
1- Create teachable systems/processes people can follow
2- Don’t micromanage people. “Trust, but verify”
3- Keep in touch as best as possible (chat/app)
4- Make sure you and team aligned on vision/goals
5- Create a motivational environment with incentives
Apply all of these, and you’ll be well on your way!