We had to the Opportunity to have a conversation with Shawn Jones, Founder of Gentlemen’s Driving Club and got to learn about his amazing journey. Have a look at this conversation below.
Q1 Who is Shawn Jones in real life?
Shawn Jones is an entrepreneur, foodie, sports lover, and intellectual. When I am not dreaming up new ideas for my brand I am watching or playing sports, attending car shows and events, reading, trying out a new recipe or restaurant, and spending time with family. I think its important to work hard but you also need to form other hobbies and interests to make your life complete.
Q2 What is the Gentlemen’s Driving Club?
Gentlemen’s Driving Club is an apparel and media company. GDC represents the true gentlemen, the ultimate car enthusiast, and those that want apparel to truly symbolize their vehicle. We create apparel that makes you ready wherever your vehicle may take you. We are the only driving club striving to match the quality of our apparel to the quality of your car no matter what you may drive. Gentlemen’s Driving Club describes the feeling you get when driving the vehicle you love. Our apparel embodies the passion one feels while going 100 mph or cruising down the highway and thinking about nothing more than the wind in your hair and the roar of the exhaust. We live this lifestyle and want to give people who share these emotions an apparel brand that DRIVES YOU.We are an exclusive club, that invites the elite gentlemen in the driving game to be apart of a growing family taking over the world one car & one gentleman at a time
Q3 What all problems did you face in your career?
I think I faced all the same problems must brands do; building an audience, gaining trust, and making a name for ourselves. People always ask me how I was able to do those things so fast and the answer is simple. Hard work and clear direction. I am from Houston, TX and here construction workers are constantly building homes. What I noticed however is that some projects were completed extremely fast and efficiently and others much slower than expected. The reason is because the successful builders worked hard and had clear direction on what the final goal was. Building a brand is like building a house. Each action you take is equivalent to adding another brick to the foundation. Every item you ship, every customer you speak with, every social media post you make, etc Assuming no storms arrive at some point you will have built a brand name. I am 25 years old and despite my brands success I know I am not where I want to be yet so I continue to lay bricks knowing that each one gets me closer to “my house” being built.
Q4 What circumstances made you Pivot from your original idea?
We started as an apparel company for car enthusiasts who wanted to dress more stylish and gentlemanly than what was currently on the market. Since our humble beginnings just under two years ago our apparel is worn in 9 different countries and worn by over 4,000 drivers!!! So with so much success why switch up and create an online community? Our drivers started to ask the question whats next?” The GDC online Cars and Coffee Club is a place where car enthusiasts can go to talk shop, show off their rides, get repair and modding advice, buy,sell, and trade parts with other members, get free exposure for your builds, and receive free stickers! I knew that in order to survive we needed to create a more interactive experience.
Q5. What were those defining moments in your career that gave you a sense of accomplishment?
The moment I knew I had started something big was when someone who knew absolutely nothing about us purchased our apparel after simply reading our story. That to me was very powerful, the fact that an idea and a story could influence someones buying decision so strongly. Another defining moment was when we started receiving orders from all around the world. We have shipped to Australia, Russia, Finland, Canada, The Netherlands, and every state in the US. To me a first time business owner from Houston, Tx to do international business in his first year blew my mind but the icing on the cake was matching my job income in the first 12 months of starting the brand. When you can do that it gives you a certain type of swagger.
Q6 What would you say to your younger self?
If I could go back and tell my younger self one thing it would be to get a financial education early and make for certain that you always have working capital.
Q7 Is there anything you’d like to say to our readers?
To everyone reading this story I hope it inspires you to create your own brand and start laying the bricks to your brand and financial future. If you are interested in learning more about Gentlemens Driving Club please contact me: Gentlemensdrivingclub@gmail.com
Q8 Is there anything you’d like to say to nwsppr?
I want to thank nwsppr for the opportunity to share my story and experiences with their audience. They have an amazing team to work with and cant wait to see what they do next!
Aron Cohen On How He Started LakersAllDayEveryday And Turned It Into A Career
Aron Cohen is the man behind the famous “Lakers All Day Everyday” Instagram account that has amassed over 200k followers and is followed by NBA players like Anthony Davis, Quin Cook, etc. Aron and I talked about how he originally became a Lakers fan (being a huge Lakers fan myself) and what made him start LADE. Here is the conversation we had!
Q1. Who is Aron Cohen in real life?
Aron- I’m a 21-year-old from Los Angeles just doing what I love and calling it work. When I was 13, I created @LakersAllDayEveryday on Instagram. 7 years later, it has gone from a hobby to a full-on career. Instagram has become my workplace and it’s led to me some great work opportunities with companies like Adidas, Bleacher Report, ESPN, and some others.
Q2. How did you grow to become a Lakers fan?
Aron- Kobe Bryant. He is the reason I’m a Laker fan and the reason why I started LakersAllDayEveryday. He gave me so much joy every single time he played and he made me fall in love with the sport of basketball. But more importantly, he taught me how to approach LIFE. His Mamba Mentality is the reason why I’ve been able to do what I’ve done at a young age. He taught me to keep my head down and just work my tail off.
I always used to say, if Kobe got traded or signed with another team, I would instantly become a fan of that team. My love for Kobe was always stronger than my love for the Lakers and it still is.
Q3. Why did you decide to start “Lakers All Day Everyday“?
Aron- I started LADE when I was 13 years old and created it because I wanted to share my passion with other Laker fans from around the world. I was so obsessed with the Lakers and thought it would be a good idea to create a place for Laker fans to unite and share their opinions. Fast forward to today and we have grown to over 230K followers! It’s an amazing community that I’m glad to be a part of.
Q4. What were your key takeaways from working at ESPN, BleacherrReport, Adidas?
Aron- One of the most important things I’ve learned is that networking never stops. You should always look to expand your network. Often times, once people land a job or internship, they think that they don’t need to network anymore and that is a huge mistake.
Once I got to each of these jobs, I knew that I was surrounded by the best of the best. I made sure to meet individually with each of my co-workers to hear about how they got to where they were and if they had any advice for me.
Being able to have these experiences taught me that if you really want something, you can work hard and eventually get it. Nothing was ever given to me. It’s easier said than done but it’s very true.
Q5. You have created countless pieces of content for social media, what would you say to someone who wants to start creating content in 2020?
Aron- My biggest piece of advice is to focus on bettering your content. Nowadays everyone just gets caught up with their follower count and they forget the most important key to growing: their actual content. If you don’t have good content, why would people follow your page? You need to put yourself in their shoes and give people a reason to follow you. Study accounts that are doing similar things to what you are trying to do and see what works for them. As you grow, you see what does well and what doesn’t with your specific audience. If you stay consistent and continue to make better content you will see the followers roll in. Guaranteed.
Q6. Is there something you would like to say to our readers?
Aron- If you’re passionate about starting something, I encourage you to go for it! Stay dedicated, work on it every day, and be patient. Again, it’s all easier said than done but it’s a proven formula for success.
Q7. Is there something you would like to say to Nwsppr?
Aron- Thank you for taking the time to read the article! You can find me on Instagram @AronCohen
SWATTREX Talks About Making It As A Music Artist
SWATTREX is an up and coming artist with a passion for creating music and becoming successful as an artist. He sat down with us to have a quick chat and share what it was like for him! Check it out!
1. Who Is SWATTREX In Real Life?
In real life, I am just a normal guy who makes music in his bedroom studio. also, a BTech graduate, working on different multiple projects, also working with different artists for music collaboration. In my free time, I work on enhancing my skills in music production, watch tutorials on youtube, recently launched a new record Label ” F High Music ” with Ayush Sabat as an Indian premier label focusing on Hip-hop, trap, pop music, curating underground talented artist from around the globe.
2. Why did you decide to start music?
It’s really not a decision. From the time of higher studies, EDM and music festivals fascinated me so much, that created so much interest in making music like I started learning music from youtube during my graduation. Learned full music production, sound designing from youtube. and started creating music in my bedroom with just using a laptop and earphones. That’s how this all started.
3. What problems did you face in your career?
There were many different things that you will face when you start something different that society doesn’t normally do. So, sometimes my inner insecurities rise again and again that I will not be able to make it. Many thoughts like I should leave it. But at the same time, I got friends, family, and my people who always support me so much. I really want to say thank you so much to everyone who has supported me from the beginning.
4. What was that one moment in your career that gave you a sense of accomplishment?
When I performed my first college festival show. That was the first time I felt like I can do this. This is what I really want to do my whole life. That was one of the best moments of my life.
5. What would you say to someone who is just starting out?
SWATTREX – I just wanna say do what you want and give your 200% in that work. If you are perfect in your domain then no one can stop you and success will automatically come to you.
6. What is your creative process like for making music?
I always start with making the main melody of a song, then chords and creating the structure of the song in FL studio because a melody shows the main feeling, vibe of the song which can only be perfectly created when you put your soul and full focus in making that.
7. Is there something you would like to say to our readers?
SWATTREX – I just want to say thank you so much for giving me your precious time to read this and listening to my music. You guys really mean a lot to me and every artist you support <3
8. Is there something you would like to say to Nwsppr?
I just want to say thank so much to nwsppr team for connecting for this amazing interview and being so humble, you guys are amazing and hardworking. Just keep going like this with amazing work. You guys are awesome <3.
Ivy Sanchez Talks About Starting SANZNYC
Ivy Sanchez took the time out to talk about how she started her own clothing line – SANZNYC and shares her experience in the reselling, digital media space!
1. Who is Ivy Sanchez in real life?
I’m the owner of SANZ. NYC a clothing line and of IVY MEDIA a digital marketing agency that helps both new and established businesses get started on social media. I was born in the Dominican Republic and moved to the United States at the age of 7. I’m currently 25 years old used to live in New York and now living in New Jersey. I’m a digital creator and entrepreneur who absolutely loves to try new things. The closest people to me would describe me as shy but also outgoing, funny, sweet. I love to meet new friends and knowing their interests, you can find so much knowledge in a simple conversation with someone. One of the main things about me is that I’m always working 24/7! I literally never stop. No matter where I am, my laptop goes with me. My ideal vacation is a nice view, a relaxing environment, no interruptions on my work – and of course, SHOPPING. I’m also very organized. You won’t find me without a to-do list, that’s my best friend right there. I’m an Aquarius and very proud of it, I fit the zodiac sign’s description of loving to innovate and being a quick thinker. Super artistic, I’ll probably beat you at a game of music trivia. A hidden talent of mine is that I can tell what song is playing from 5 seconds of hearing it, more often than not haha. I’m also a really chill person and would rather have a more laid back approach to most things while being completely passionate and hardworking towards what matters.
2. Why did you decide to start sanznyc?
I wanted to start a clothing line since I was 17 years old when I had found a brand named Friend n Foe. They’re a clothing brand originally from London and I completely fell in love with their simplistic designs. I’m in love with minimalistic design and that’s what I try to show in my clothing and my personal style. I like to make designs that look pleasing to the eye. At that age, I was learning a lot about photoshop and design and I thought, man I could definitely do this. I ran up the numbers on potential profits and that convinced me. I started off originally with a brand named AIRPLANE//MODE NYC that became very popular within the eSports community. I wanted something a little more simple and a brand that had the potential to be larger – a company that would change as I changed and one night I came up with the name SANZ. NYC which is a play on my last name and I ran with it.
3. What problems did you face when you were creating your clothing line?
One of the usual problems that I’ve always faced when creating a clothing line is deciding the launching process. I had such a hard time the first time around, deciding when, how, the amount of drops I would do, etc., with SANZ. I decided to release the stress of the process and just go all out without overthinking. It ended up being a complete success. Again, I’m very organized so I designed a few pieces, around 3 logo designs overall, and threw them out as my first collection. Another problem was the marketing, with my first brand I did not understand how I was going to get the word out. I watched a bunch of Gary Vaynerchuk videos and my mind opened up to many possibilities that worked quite well for me.
4. What advice would you give to someone who wants to start their clothing line?
Start it off as a side hustle, DON’T STRESS IT. It’s supposed to be fun! You can start with as much as $500 only, go below that price even. Write out all costs and gains, and the difference of that as your profit. I would say make a few designs, I recommend the website canva.com. Show them to your friends on Instagram, run a poll, see what they like better! The most important advice would be to make sure they understand that marketing is a big part of it, write out all the ways in which you can market the brand, it will look different for a lot of people. One of the things that worked for me was building up my Instagram following first, connecting with my audience, and building myself up as a brand before I threw out any projects. Now any project that I do, I know that I’ve got a pretty good handful of people backing me up and supporting me. You get to make new friends, connections that can help you in the future. Bring value to your audience and the best way to do that is to always connect, seek their opinions, and give them what they need.
5. You have had experience in the reselling business & the digital media space, what would you say are a few qualities one needs to have to succeed in that niche?
I think a lot of what has to do with business and working with customers has to be, knowing your reason ‘why’ you’re doing it. I hate it when people say that but your ‘why’ has to be what motivates you and it can always change over time. You have to be motivated. When it comes to dealing with customers, remember that you’re there to bring them value – it will make you feel confident in your business when you realize that you’re helping others and you’re important to them.
6. Is there something you’d like to say to our readers?
Ivy Sanchez- There are obstacles that might happen in any work you do and setbacks, and sometimes it can be enough to stop you in your tracks. Try to be patient when that happens, take a step back and continue on a little more. “Don’t do nothing unless your heart’s in it.” I never do anything unless I’m excited to try it out and see what comes of it. But also, don’t be afraid to change your mind. There’s strength in knowing when to quit and knowing when something doesn’t feel right to you. My best strategy for finding out what I love was writing out all projects that I’ve always wanted to try and trying each one out fully for 6 months. I also love the idea of 80% of the results coming from 20% of the work. I only keep the projects that I’m happy with and that gives me the most results in terms of profit. You want to work SMART and HARD at what gives you a great return on investment. Keep it pushing and always find time to enjoy life and be thankful. It works wonders for your success.
7. Is there something you’d like to say to Nwsppr?
Ivy Sanchez- Thank you so much for having me. I am insanely flattered with your consideration. The website and the concept is perfect and absolutely filled with so many talented people and tons of great advice to learn from. This is gonna be amazing! Wishing you all the best and let’s keep in contact.
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