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Ershad Kaleebullah On Becoming A Successful Writer



Ershad Kaleebullah, is the Editor-In-Chief at TheMrPhone and has previously written for many publications such as Gadgets360, 91Mobiles etc. Ershad had to navigate his extremely busy schedule and manage time between product launches to have this conversation with me and I’m grateful to him for agreeing to do this! Check out the conversation below!

1. Who is Ershad in real life?

Ershad Kaleebullah:- Unlike many online personas out there, real-life Ershad is exactly the same as his Twitter/Instagram/Facebook/YouTube persona. I’m an extrovert who aims to please everyone and fail at it spectacularly. But, I keep trying. Also, I am pretty clumsy and love karaoke. You should listen to me sing my special Stereo Heart/Petta Rap fusion at a karaoke bar near you. You will never accompany me again. Just kidding, I will entertain you for sure. 

2. How did you begin your career as a writer?

Ershad Kaleebullah:- As cliche as it sounds, I actually followed my dream. After preparing for all major Engineering entrances, I decided to pursue Journalism instead. I had a very strong feeling in my heart that I’d be great at it. So, I took the plunge. I studied Bachelor of Mass Media from Mumbai and did my PG Diploma in Journalism from Xavier’s Institute of Communication (XIC). I first started writing seriously when I was 17. I wrote a couple of original Plays for school which led to my professors urging me to pursue my craft of writing and storytelling seriously. 

3. What are your key takeaways from managing TheMrPhone as Editor-In-Chief?

Ershad Kaleebullah:- A strong team with the same shared goals goes a long way in achieving them. Also, one important trait – as an individual – for me is discipline. I take discipline very seriously. 

4. You have written for websites like 91Mobiles, Gadgets360 etc, what would you say was the one thing that helped you land a position at such publications?

Ershad Kaleebullah:- There is no substitute for hard work. Hit every deadline hard and fast. And, hustle, hustle, hustle. 
Thanks for coming to my Ted Talk. 

5. What would you say to someone who is just starting out in this field?

Ershad Kaleebullah:- Firstly, copy paste my previous answer here. Secondly, hone your skills. Not just writing, but testing processes as well. Keep upgrading your skills, and reading day in and day out. The learning never stops. Also, work for a big publication first. Trust me, that helps a lot. Also, be humble. Don’t act entitled.

 6. Do you think an educational qualification is necessary to succeed in life? (In the Journalism Industry)

Ershad Kaleebullah:- Absolutely, not as far as journalism is concerned. For a good journalist, all you need is a fairly good command over the language you wish to report in and a nose for news.

 7. Is there something you would like to say to our readers?

Ershad Kaleebullah:- Follow Mr. Phone on YouTube, Twitter, Instagram for the latest from the world of technology. I can’t stop pimping Mr. Phone, sorry. Haha.

8. Is there something you would like to say to Nwsppr?

Ershad Kaleebullah:- I like the interviews. But, here’s some unsolicited advice which you can choose to ignore. I believe you should request for an on-call interview first. Transcribing free-flowing interviews will reveal how the interviewee was far more candid on a call than on Email. To be honest, you’d have received longer responses from me for each question from me for this interview. Also, in-person/call interviews help keep the conversation more fluid, especially if the interviewer has done adequate background research. 



Aashman Foundation making less privileged females ready for periods with Voice Brand Ambassador VJ Aman




Aashman Foundation

Aashman Foundation is a Non-profit Organization that works for the upliftment of the families of single income widows which makes it one of the kind. It not only supports the womenfolk but also helps them built skills which would enable them to become the bread earners of their family. Skills like Stitching, beauty parlour, patient care, computers etc are taught by the NGO.

Menstruation or commonly known as periods is the monthly cycle of bleeding. Every month a women’s body prepares for pregnancy and in case no pregnancy occurs, the womb sheds the lining. This process takes 4-6 days normally. To ease the process we use sanitary napkins which soak the blood. The usage of sanitary napkins has proven to be easy as well as hygienic.

It is said that India lives in many centuries at the same time. And it is proven every day by the women of India. While the middle class and the upper class have the privilege of comfort and hygiene when they are menstruating, the lower class sadly does not.

 Even today many women in villages resort to old clothes, grass and even ashes. This is not only uncomfortable but also a grave danger to the health of those women.

While Covid rages across the country, we tend to forget the many problems we had before this pandemic arrived at our doorstep. Women of India suffer from the problem of unawareness which takes a toll on their health. If not taken care of, this unhygienic way can even lead to many diseases and ultimately affect the families too. If they apply grass and ashes, the cleanliness is not taken care of and also it has a long term affect the health of the women which would result into many diseases and the infants and children in the family would suffer too. This makes it imperative for us to help such women to have a better reach of sanitary napkins.

Let’s be ready for Red a campaign by Aashman Foundation.  The aim of the campaign is to distribute Sanitary napkins as well as underwear to the women who are underprivileged and do not have the means to purchase such commodities.

The campaign rests at the heart of the issue that many women in India do not even have the privilege of owning underwear and helping them understand more about hygiene would lead to a better standard of living.

The Voice Brand  Ambassador of the foundation is VJ Aman. She has played a pivotal role in the campaign as she voices the concerns of such women through her videos being a video jockey in the film industry and helps spread awareness of the campaign on the social platforms which helps the campaign to gain momentum in the public eye.

Aashman Foundation and VJ Aman had gone to the village of Haryana named Toka. They help bring the ground reality in the public domain which happens to be entirely different from the government stated facts. It was said that 80% of the women are aware of the usage of sanitary pads but only 30% use them. But in the village of Toka, 0 women had sought the usage of sanitary napkins because they didn’t own underwear. The foundation distributed many underwears as well as sanitary napkins to the women living in the area. Many such endeavours are planned by the foundation in the coming times to help the cause of sanitary napkins.

While we sit in the comfort of our homes while in pain, it is important to realize that many women do not have the comforts of going back to their places as the means of earning their bread is hard. And to do labour in pain is not an easy task. To help them ease their pain, we can donate sanitary napkins and underwear. This may help them have a better life and better hygiene and better health.

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Meet Alex Gregoriades From Cyprus, Who’s Using Emails To Scale Businesses




Alex Gregoriades

Simply put, Alex Gregoriades is an email list manager, copywriter and email deliverability expert. Having generated over $200,000 for his clients, he has taken businesses that were making peanuts to 5X the revenue. Using cost-effective and future proof strategies, Alex has solved countless problems across diversified niches. He was kind enough to sit down with us and talk to us about his experience.

1. Who is Alex Gregoriades In Real Life?

Alex Gregoriades- I’m a 27-year-old email list manager, copywriter and deliverability expert. I’ve lived most of my life in Cyprus but I was born and raised in the UK until I was 10. After finishing my bachelor’s degree in Business Computing I got my first full-time job at the airport coordinating different stations such as the dispatcher, fuel loading, bag loading/unloading etc. And it was very stressful. Until one day I found myself in the hospital because of chest pain and panic attacks. So I had to quit. 

Then I finally found a corporate job in my area of study as a web developer. Long story short I got fired because my boss demanded me to do things outside my knowledge and skillset.

After that I was unemployed. At night, I would find myself in bed staring at the roof asking questions like, “Do I really want to be an employee for the rest of my life? I did what everybody else told me to do. I got a degree and then a job. Why did everything go wrong? What am I going to do now? What kind of future do I want?” 

That’s when I was thinking that maybe I was meant to be an entrepreneur. See, in my early years at University, I started and failed 7 businesses. I tried MLM, developing websites, car flipping, and much more. So from my failures, I learned two major things: a)I wasn’t focused enough because I was doing many things at once. And b) I had to improve my marketing & sales skills. 

That being said, I’m still in the process of discovering myself. And this is because different circumstances in my life didn’t let me find my true purpose. But turns out when life gets harder it pushes you to the limit. And that’s how you grow.

My passion is to impact other people. It gives me so much satisfaction when my skills can transform other peoples’ lives. I believe that we didn’t come to this planet by accident. We all have a meaningful purpose. But it’s up to us to discover that. Other than that, I’m just a regular guy who demands more from this life. I guess this is because of the rough childhood I had. And my overwhelming experience at my corporate jobs. 

I also love sports cars and motorcycles. Recently I bought a Yamaha XSR700 and I just want to ride it every day. It gives you adrenaline, relaxation, fear, and pleasure at the same time. It’s a wonderful feeling. I’m also a big F1 fan. My dream is to travel the world and attend F1 races. That’s pretty much who Alex is in real life.

2. How did you start as an email list manager, copywriter and deliverability expert?

Alex Gregoriades – It all started in a weird way. After a year and a half of trying to keep my wholesale men’s care product in business, I realized that I had to at up my game in terms of marketing and sales. In the meantime, my parents and everybody in my circle were constantly telling me to get a job because I lost a lot of money trying to build my own business. According to them following my own path wasn’t normal and definitely not secure.

Anyway, after shutting down this business in the middle of 2019, I started studying marketing, copywriting, and sales. I bought a few courses and a ton of books. I was literally studying from early in the morning until 12 am at night. But believe me, the best feeling is when you realize that what you’ve been learning has the potential of making you a decent living. And I experienced that when after a couple of months of learning everything, I was writing content for a software developing company for $0.1 per word. It wasn’t much. But nothing paid me at least a few bucks just after studying that field for a few months. I mean until this point, I was brainwashed that I needed to spend thousands of dollars on a degree and wait for 4 years until I can start earning some money. So this was mindblowing for me. 

My next job as a copywriter came in March 2020, where I was writing Facebook ads for a marketing agency in Florida. While I was working there, one proud accomplishment was that many practitioners had to close their businesses during this difficult period of time because they couldn’t get any customers. But thanks to our Facebook ads, we were getting $1 leads for local businesses. And they were fully booked for months. So I’m glad I was able to contribute and help these practitioners out.

Then I was working with another marketing agency. I was writing all sorts of copy for various industries. Landing pages, emails, Facebook ads etc. So that helped me gain even more experience. 

After a few months, I decided to embark on my own journey and become a freelancer. At first, I was struggling a lot. I couldn’t find enough clients. And I was just another copywriter like so many others. So I knew something had to change. I knew I had to reinvent myself but also get help from someone who could guide me in the right direction. 

That’s when I discovered my mentor Troy Ericson. He introduced me to this world of email list management and deliverability. I was mindblown! Being a techie guy all my life, I instantly fell in love with this concept. Up to this point, I thought that copywriting is the big deal for a business to make money with email marketing. But I was wrong. Turns out if your email in terms of copy is amazing, but it lands in the promo box or spam folder it’ll fail tremendously. Don’t get me wrong copywriting is equally important. I just believe for email marketing there are 3 elements in the money-making equation. And these are copywriting, email list management and email deliverability. 

That was the most pivotal time of my career all thanks to Troy. He basically taught me the magic of email marketing and how powerful it is. Plus, he provided me with a lot of business and life advice that has grown tremendously as a person. As a result, I became an email expert and 7x’d my income.

3. You have generated more than $200,000 for your clients. What would you say is the most common mistake one makes when sending out emails?

Alex Gregoriades- I would say not knowing how to handle email deliverability. In my experience, there are a lot of businesses that face this problem. And the biggest pain point right now is emails landing in the promo tab. One thing I’ve noticed that a lot of emails I receive from other companies land in the promo tab. And when I read them I realize that some of them are really great. So they’re definitely leaving money on the table.

History has taught us that algorithms have such a major impact on businesses. That’s why it’s such a complex topic and many companies are still struggling to figure this out. Just keep in mind to make your emails look less promotional. Don’t include more than two images and make sure that they don’t consume much space in your emails. Lastly, be careful of what you write. All the algorithms are watching what you’re saying in your emails. So make sure you don’t include any promotional or spammy words. There are some great resources on Google about this topic.  

Quick note, a general rule of thumb is if your open rates are under 15%, you may have deliverability issues. So my advice would be to run a spam test to a site like to give you all the information as to why your emails aren’t landing in the primary inbox.

Alex Gregoriades
Alex Gregoriades

4. Being a copywriter, how important do you think copy is to any piece of content?

Alex Gregoriades- I cannot stress how important copy is. Basically, it’s a combination of psychology, sales, and writing. When these are all combined together, a business can make a ton of money. 

First of all, it influences people to take some form of action. Either keep reading a piece of content, click a link in an email or ad, buy a product/service, or get them on the phone. 

When we go deeper, copywriting makes your audience feel understood. It lets them know that you empathize with what they’re going through. Also, it entertains them because you can share amazing stories that your subscribers can find relatable. And that’s where the magic happens.

Bear in mind that the market is more sophisticated and smarter than it was in the past. So what worked in terms of copy before might not work anymore. In the past copy could be salesy and perform really well. Nowadays this isn’t the case. Especially for email marketing, people like to read valuable, informative and entertaining content. Not to feel like they’re sold to every time.

5. What advice would you give to someone who is just starting in your field?

Alex Gregoriades It’s easy to overwhelm yourself with so many things you have to learn. Just take a deep breath. You don’t have to figure everything out. It’s a process. It takes time. But if you want to take a shortcut then definitely go find a mentor who’s been there and done that. And if I was starting all over again, I would pick a mentor who is currently crushing it in this field. I personally had some bad experiences with mentors and the reason they weren’t able to help me out was that their methods were a bit outdated. 

Also, don’t be afraid to get your hands dirty. Don’t expect yourself to know everything from the beginning. And definitely don’t stay in the learning cycle for too long. It’ll burn you out. What worked for me was knocking on many doors even if my skills weren’t at the ideal point. But when I was given a shot, I worked extremely hard.  That’s how I was able to learn much faster and make a living at the same time.

Plus, the most important thing in terms of finding clients is to know how to network and make relationships. This has paid off for me big time. You see when I was starting out, I just thought that the only thing I have to do is learn how to write. Then when I become really good people will want to hire me. But that’s not always the case. Personally, I needed to make the mindset shift that I’m not just a copywriter, email list manager or whatever. I’m a business owner. I need to start treating this as a business. So you definitely have to know how to network with others. How to sell your services. How to have a different approach from everybody else. And how to manage your clients.

Don’t get discouraged when I say this. This is just me trying to give you the shortcut to success. As I previously said it takes time. But if you don’t knock on doors and make mistakes, you’ll not learn that fast. No wonder why all these billionaires and multi-millionaires say that their success is all thanks to their major failures. So don’t be afraid to get outside your comfort zone and try something new. I remember when I was doing so many things that were scary such as posting in Facebook groups, connecting with people, having zoom meetings etc. I always had stomach pain. And until now when I’m trying something new I get the same pain. Your body and your mind like security. They like comfort. But don’t let them keep you from achieving your dreams. You got this. And I believe in you.

6. Do you think an educational qualification is necessary to succeed in your field?

Alex Gregoriades – It can give you a head start but it’s not necessary. Remember it’s not how you start but how you finish. That being said, if you’re someone who doesn’t have a clue about email marketing, you can still learn everything on your own and succeed. You just have to be hungry and put in the effort. Oh, and make sure to learn from the right people. 

You can succeed in my field and in any field as an entrepreneur because you just need to have the skillset to solve a problem. I don’t think I was ever asked if I have a degree. Business owners just want to be sure they’ll be able to get an ROI when investing through you.  

Personally, my degree helped me to comprehend the general concepts of business. But I believe universities  – especially in my country – need to host multiple events where they invite successful entrepreneurs so they can teach how to business in the 21st century. Just because professors have a business degree, doesn’t mean they can teach you what’s working in our era. Most of them never owned a business. So if you want to get the right qualifications, go to someone who’s doing really well in the field you like and learn as much as you can from them.

7. Is there something you would like to say to our readers?

Alex Gregoriades- Absolutely! In brief, if you’re a business owner with an email list take some time to critic your email marketing. Make a list of all the things you believe can be improved. Don’t limit yourself. Set huge goals. As Norman Vincent Peale once said, “Shoot for the moon. Even if you miss, you’ll land among the stars.” I’m sure there are hidden money opportunities in your list. You just have to find them.

And don’t be afraid to make some changes. I know it’s difficult but that’s the only way you can grow. And please, don’t postpone it. As humans, it’s in our nature to procrastinate. As I said in the beginning, you are on this planet because of a meaningful reason. You deserve to be successful and wealthy. You are worthy. The big downside is that our time in this life is limited. We only have one chance to prove ourselves in this world. So don’t delay it any longer. If you still have any questions or just want to have a chat reach out to me at or connect with me on LinkedIn. I love meeting new people and impacting their lives. I don’t have a hidden agenda like trying to sell you anything. I just want to impact your life in a positive way.

8. Is there something you would like to say to nwsppr?

Alex Gregoriades – Thanks a lot! Mehul, what you’re doing is truly amazing. You are very professional and your questions are on point. Keep it up!

Follow Alex on LinkedIn & Facebook.


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Content Creators

Aron Cohen On How He Started LakersAllDayEveryday And Turned It Into A Career




Aron Cohen Lakers All Day Everyday

Aron Cohen is the man behind the famous “Lakers All Day Everyday” Instagram account that has amassed over 200k followers and is followed by NBA players like Anthony Davis, Quin Cook, etc. Aron and I talked about how he originally became a Lakers fan (being a huge Lakers fan myself) and what made him start LADE. Here is the conversation we had!

Q1. Who is Aron Cohen in real life?

Aron- I’m a 21-year-old from Los Angeles just doing what I love and calling it work. When I was 13, I created @LakersAllDayEveryday on Instagram. 7 years later, it has gone from a hobby to a full-on career. Instagram has become my workplace and it’s led to me some great work opportunities with companies like Adidas, Bleacher Report, ESPN, and some others. 

Q2. How did you grow to become a Lakers fan?

Aron- Kobe Bryant. He is the reason I’m a Laker fan and the reason why I started LakersAllDayEveryday. He gave me so much joy every single time he played and he made me fall in love with the sport of basketball. But more importantly, he taught me how to approach LIFE. His Mamba Mentality is the reason why I’ve been able to do what I’ve done at a young age. He taught me to keep my head down and just work my tail off.

I always used to say, if Kobe got traded or signed with another team, I would instantly become a fan of that team. My love for Kobe was always stronger than my love for the Lakers and it still is. 

Q3. Why did you decide to start “Lakers All Day Everyday“?

Aron- I started LADE when I was 13 years old and created it because I wanted to share my passion with other Laker fans from around the world. I was so obsessed with the Lakers and thought it would be a good idea to create a place for Laker fans to unite and share their opinions. Fast forward to today and we have grown to over 230K followers! It’s an amazing community that I’m glad to be a part of. 

Q4. What were your key takeaways from working at ESPN, BleacherrReport, Adidas?

Aron- One of the most important things I’ve learned is that networking never stops. You should always look to expand your network. Often times, once people land a job or internship, they think that they don’t need to network anymore and that is a huge mistake.

Once I got to each of these jobs, I knew that I was surrounded by the best of the best. I made sure to meet individually with each of my co-workers to hear about how they got to where they were and if they had any advice for me. 

Being able to have these experiences taught me that if you really want something, you can work hard and eventually get it. Nothing was ever given to me. It’s easier said than done but it’s very true.

Q5. You have created countless pieces of content for social media, what would you say to someone who wants to start creating content in 2020?

Aron- My biggest piece of advice is to focus on bettering your content. Nowadays everyone just gets caught up with their follower count and they forget the most important key to growing: their actual content. If you don’t have good content, why would people follow your page? You need to put yourself in their shoes and give people a reason to follow you. Study accounts that are doing similar things to what you are trying to do and see what works for them. As you grow, you see what does well and what doesn’t with your specific audience. If you stay consistent and continue to make better content you will see the followers roll in. Guaranteed. 

Q6. Is there something you would like to say to our readers?

Aron- If you’re passionate about starting something, I encourage you to go for it! Stay dedicated, work on it every day, and be patient. Again, it’s all easier said than done but it’s a proven formula for success. 

Q7. Is there something you would like to say to Nwsppr?

Aron- Thank you for taking the time to read the article! You can find me on Instagram @AronCohen

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