Aron Cohen is the man behind the famous “Lakers All Day Everyday” Instagram account that has amassed over 200k followers and is followed by NBA players like Anthony Davis, Quin Cook, etc. Aron and I talked about how he originally became a Lakers fan (being a huge Lakers fan myself) and what made him start LADE. Here is the conversation we had!
Q1. Who is Aron Cohen in real life?
Aron- I’m a 21-year-old from Los Angeles just doing what I love and calling it work. When I was 13, I created @LakersAllDayEveryday on Instagram. 7 years later, it has gone from a hobby to a full-on career. Instagram has become my workplace and it’s led to me some great work opportunities with companies like Adidas, Bleacher Report, ESPN, and some others.
Q2. How did you grow to become a Lakers fan?
Aron- Kobe Bryant. He is the reason I’m a Laker fan and the reason why I started LakersAllDayEveryday. He gave me so much joy every single time he played and he made me fall in love with the sport of basketball. But more importantly, he taught me how to approach LIFE. His Mamba Mentality is the reason why I’ve been able to do what I’ve done at a young age. He taught me to keep my head down and just work my tail off.
I always used to say, if Kobe got traded or signed with another team, I would instantly become a fan of that team. My love for Kobe was always stronger than my love for the Lakers and it still is.
Q3. Why did you decide to start “Lakers All Day Everyday“?
Aron- I started LADE when I was 13 years old and created it because I wanted to share my passion with other Laker fans from around the world. I was so obsessed with the Lakers and thought it would be a good idea to create a place for Laker fans to unite and share their opinions. Fast forward to today and we have grown to over 230K followers! It’s an amazing community that I’m glad to be a part of.
Q4. What were your key takeaways from working at ESPN, BleacherrReport, Adidas?
Aron- One of the most important things I’ve learned is that networking never stops. You should always look to expand your network. Often times, once people land a job or internship, they think that they don’t need to network anymore and that is a huge mistake.
Once I got to each of these jobs, I knew that I was surrounded by the best of the best. I made sure to meet individually with each of my co-workers to hear about how they got to where they were and if they had any advice for me.
Being able to have these experiences taught me that if you really want something, you can work hard and eventually get it. Nothing was ever given to me. It’s easier said than done but it’s very true.
Q5. You have created countless pieces of content for social media, what would you say to someone who wants to start creating content in 2020?
Aron- My biggest piece of advice is to focus on bettering your content. Nowadays everyone just gets caught up with their follower count and they forget the most important key to growing: their actual content. If you don’t have good content, why would people follow your page? You need to put yourself in their shoes and give people a reason to follow you. Study accounts that are doing similar things to what you are trying to do and see what works for them. As you grow, you see what does well and what doesn’t with your specific audience. If you stay consistent and continue to make better content you will see the followers roll in. Guaranteed.
Q6. Is there something you would like to say to our readers?
Aron- If you’re passionate about starting something, I encourage you to go for it! Stay dedicated, work on it every day, and be patient. Again, it’s all easier said than done but it’s a proven formula for success.
Q7. Is there something you would like to say to Nwsppr?
Aron- Thank you for taking the time to read the article! You can find me on Instagram @AronCohen
Sharadchandra Bansode Talks About Starting YouTube
Sharadchandra Bansode was kind enough to sit down for an interview and talk to us about his YouTube journey & Filmmaking. Read on to find out about our conversation!
Q1. When did you start your YouTube channel and why?
Sharadchandra Bansode – I feel that a major chunk of starting your YouTube channel is about knowing yourself, your strengths and your weakness; be it in a technical aspect or personal. Though unbeknownst to me, I already had a soft start in that aspect. It was around 2018 that I started working on my YouTube channel as a pet project that I could dabble in while continuing my freelance career as a producer, and filmmaker. The process of knowing yourself is one that definitely lacks any finitude. One of my core beliefs is that journaling (be it in the written form or visual) is a great way to assess life and there is a myriad of benefits that one can reap from it, so I figured vlogging (to start with) would be a great place to start from. There were other intentions of course. I wanted to work on my speech and diction, so I figured this could help me with that.
Q2. How did you get into filmmaking?
Sharadchandra Bansode – Albert Camus wrote that we get into the habit of living before we get into the habit of thinking. There are facets of life that happen to us and then there are those that we make happen for us. It was during my first year of engineering that I noticed that fine difference and that led to me dropping out against my parents’ wishes, eventually joining BMM at K.C. where I would like to think the first steps towards filmmaking were taken.
From there, I freelanced a bit before starting my own production house with my close
friend. At some point, we had to go our separate ways and I joined an ad agency as
their senior creative producer, eventually forgoing that for YouTube.
Q3. Do you think YouTube is a viable career option in 2020?
Sharadchandra Bansode – Yes and no. Unfortunately, I’m confident that YouTube is not a short-term fix although it might seem lucrative to think that it could be. However, I do think YouTube can facilitate independence (from the shackles of daily life) and growth for everyone but it’s one that takes a long time and then some. An honest timeline would be between 3 to 7 years, so it bodes well for you to find something (job, freelance, etc) which can sustain your YouTube journey.
Q4. Do you think Indian YouTubers like yourself will see a major push in the coming future
because of the ban on YouTube’s only major competitor TikTok?
Sharadchandra Bansode – I don’t think TikTok and YouTube were each other’s competition in the truest form. Irrespective of their origins, creators do have a proclivity toward comparison and that leads them to compare themselves to other creators on a different platform. While that leads to a you vs me attitude, it doesn’t have to be. You can be a TikTok artist (where a quicker format serves a specific audience), and you also be a YouTube (with scope to extensively information in your choice of genre). While this Tiktok ban will certainly see certain people migrate to YouTube, the vacuum left by Tiktok will definitely be occupied by similar entities that can take advantage of this unforeseeable incident. So to answer your question: Too difficult to say with certainty, too many variables.
Q5. Who are some of your favourite creators?
Sharadchandra Bansode – Oh god, it’s a long list. Here are my top ten, but not in sequence.
- Peter McKinnon
- Matt D’avella
- Sean Tucker
- Simon Sinek
- Jordan B. Peterson
- Casey Neistat
- Gary V
- Simon Sinek
- Academy of Ideas
Q6. What are your plans for the future?
Sharadchandra Bansode – My plan for the future, when it comes to my YouTube Channel, is to establish a free space for future creators with information and guidance on their (3 to 7 years) journey so that they create content that’s uniquely their own. From a day-to-day perspective, just to make sure that I routinely show up to work (ideating, scripting, filming) and be on a steady course.
Q7. Any tips for new YouTubers?
Sharadchandra Bansode – If you truly want to grow a strong, long-lasting foundation on YouTube then understand that it’s going to be difficult. There’s no question about it. You’ll face obstacles and troubles you can’t even comprehend right now. But if you’re able to face them with the right mindset, with patience and fortitude then I can promise you that it’ll be worth all those difficulties.
Justin Odisho Talks About YouTube, TikTok & Content
Today, we are in conversation with Justin Odisho. Justin is a YouTuber, Podcaster & Entrepreneur.
1. When did you start your YouTube channel and why?
Justin Odisho – I started my current YouTube channel in 2011 but I had been uploading since around 2007 on various channels. I got tired of having trouble with copyright issues due to music so I decided to try sharing photoshop content since it was fun and problem-free and it just grew from there.
2. What made you start a podcast?
Justin Odisho – I wanted to expand my content and be able to collaborate with others outside of just a tutorial. I had also been listening to lots of podcasts and I wanted to have my own place to share thoughts on things beyond editing help. It’s been a fun project I’ve travelled and met lots of cool people doing.
3. Do you think YouTube is a viable career option in 2020?
Justin Odisho – I don’t think people should think of youtube as a career, but rather as a platform for some people to share on which may be a viable career. Youtube is simply the stage and it’s about what you do on that stage whether you are a singer or a teacher or else. It’s very hard to make a business for yourself in the first place though I do think digital media has so much opportunity and is the future.
4. What are your views on TikTok as a platform?
Justin Odisho – I think TikTok is having an interesting moment. It is definitely a huge influence on what songs become popular, memes, etc. I’m not sure how long it will last and it has the political drama of being a Chinese company but I’ve experimented with it and some of the biggest new stars have come from it. It might have its moment and go the way of vine who knows. Maybe Instagram will take over again.
5. Who are some of your favourite creators?
Justin Odisho – I like musicians, reading books etc if those count as creators. I don’t have specific YouTubers that I watch regularly but am subscribed to a lot of people who I appreciate.
6. What are your plans for the future?
Justin Odisho – I want to keep growing and building out a library of content perhaps similar to a khan academy. I also want to continue to experiment with new content or podcast etc and cross 1 million subscribers. I want to not waste this platform and the opportunity I have. I also want to launch new products and perhaps write an ebook or even a course on how to grow. Maybe a real book later in life as well.
7. Any tips for new YouTubers?
Justin Odisho – Fail quickly and don’t waste time worrying about little annoying things like gear and titles. Make lots of stuff to practice and get better consistently and also do it for fun. Don’t do anything you don’t naturally attract to. It might not be a business for everyone but if you know you know.
Arooba Najaf Talks About Making It As A Video Editor
Today, we are in a conversation with Arooba Najaf. Arooba is a video editor who agreed to sit down with us and talk about how she started off her career as a video editor. Read on!
1. Who is Arooba Najaf in real life?
Arooba – Who am I? Personally, sometimes I ask myself the same question and think I am just a simple person making the world a better place. I’m just an ordinary girl from the Jersey Shore editing videos and always sharing the love of my pets. I would describe myself as an ambitious, humble, and caring person. With a story told through visuals. If you ever see me in person I am the girl who smiles and makes sure you leave with some wisdom and tend to listen then speak. I would say there are many words to describe me but I’ll let you decide on that.
2. Why did you decide to get into video editing as a profession?
Arooba – Personally, I was about to become a dental assistant and follow a path I didn’t settle in my heart. After editing some vlogs and just learning more I decided to take this full-on after university. You can say it was a literal huge leap of faith. I had 4 years of no luck or even clients and learned a lot from editors like Justin Odisho. I knew in my heart as well as my gut I had to do something creative so I took that leap as soon as a felt it. Working wasn’t for me and I felt like I needed to do something that kept me going.
3. How did you start out as a video editor?
Arooba – Video editing was something I actually learned from watching YouTube and just taking my own pace on it. When I first started I had no clue and turned to Youtube to develop my knowledge. Was it easy? Nope, but I didn’t give up on making sure I learned every detail. As my vlogs grew and did some small gigs I got better and built on the craft. One of the key series that helped develop this skill was through the entrepreneur series and I wanted my videos to look and feel like Gary Vanerchuck videos. Through, patience and practice all the small details made sense.
4. What was that one moment in your career that gave you a sense of accomplishment?
Arooba – I honestly can’t choose one moment because every accomplishment to me matters in making the creative work matter. I’ve grown through every video and growing every day so I would say it keeps me humble for the skill and what every video brings along. Videos just tell the story but the creativity just makes it worthwhile.
5. What would you say to someone who is just starting out in your field?
Arooba – Personally, I would say to learn and just be patient with yourself. Being, creative isn’t easy but the years you put in will eventually pay off. There will be unexpected ups and downs and you never know will the work will take you. You just have to take it a step at a time, build relationships, and keep learning.
6. Is there something you would like to say to our readers?